Blonde Life Masque

Blonde Life
Brightening Masque

This magician-of-a-treatment instantly hydrates, softens, and amps up your pale strands by neutralizing those trace minerals that lead to dullness and yellowing. Nothing heavy, nothing greasy…just on-tone, crystal-clear perfection here.

Shop Now

Here’s Why You’ll Love It

Instantly hydrates bleached, double-processed, or high-lifted blonde hair

Adds softness and shine

Keeps hair polished and bright

Neutralizes chlorine and removes trace minerals to detox hair

Reviews & Testimonials

Rated 4.7 out of 5
4.7 out of 5 stars (based on 6 reviews)
Very good0%
Australian Hair Fashion Awards
2018 winner for “Best New Professional Haircare Product”

Now Let’s Use It

Directions: Apply a generous amount to damp, freshly cleansed hair. Leave on for 3-5 minutes. Rinse. Use 1-2 times weekly.

Blonde Life Masque coming out of bottle

Let’s Look Inside

Smart Release logo

Smart Release Technology

Packs our triple-powered, healthy hair ingredients inside an invisible liposome. This unique delivery system offers continuous release to the hair, protecting it against the recurring damage caused by daily styling and wear.


A naturally occurring amino acid crucial to hair’s strength. Products that include Arginine help protect hair and rebuild it from the inside out.

Monoi Oil

A rare, exotic blend of Coconut Oil and Tahitian Gardenia Flower, helps fight frizz and boost shine while also helping to protect hair from environmental damage.

Tamanu Oil

A rich, Southeast Asian UV-absorber packed with fortifying Omega-6 and -9, helps deeply hydrate hair, bump up shine, and banish brittle strands.


Rated 5 out of 5

I’m a die hard blonde from when I was 16! (For over 20 years!) I tried everything. EVERYTHING to try to put life into my dead hair. I came to terms that if I wanted ashy blonde I’d have to settle for feeling like fragile hay too! Being a cosmetologist, I see a lot of trial size products at the counter of my supply stores. Joico is one of my favorite lines so when I saw the masque I opened it and smelled it. AMAZING! Sold me on the scent alone. After my first use, I can not describe how wonderful my hair felt. I was telling conworkers to feel it! Im so excited to go and get the rest of this line! Thank you Joico! You nailed it.

Rated 5 out of 5

Thank you! I’ve always struggled with my blonde hair… until i won your product in a salon giveaway. One use and my hair was transformed from straw into golden locks again. There is no greasy look, no dreading doing my hair, and i couldnt be happier. Thank you!

Rated 5 out of 5

Over a two year process I went from black to blonde, my hair took it well but got very dry, I had resigned to the fact that blonde hair meant bleached hair, I ALWAYS only used salon professional products and though my shampoo and conditioner were good enough until my hairdresser recommended this, I didn’t think it would but gave it a shot! Oh my god!! It’s amazing!! After the first use I was converted, it took my dry damaged hair back to soft and silky, I won’t use anything else now only joico products! I’m so amazed by this stuff that I invested in the joico styler too and will never be parted from it! Joico gave me back my hair! #converted


Instagram Love


View this post on Instagram


A post shared by Monde De Beauté (@monde_debeaute) on


View this post on Instagram


A post shared by Terra Nova Salon & Day Spa (@terranovasalon) on


View this post on Instagram


A post shared by Joico (@joico) on