Featuring Joico Brand Storyteller, Olivia Thompson
You could spend hours drying and styling your hair for that profesh, silky-straight look. Or you could get ready with Joico Brand Storyteller, Olivia Thompson, and watch her TikTok hacks that use Defy Damage products to do all the hard work.
It’s early in Olivia’s day. And she knows she needs a hair wash.
“When I know I want to heat-style my hair, I immediately grab the Joico Defy Damage Line. It’s an entire bond-building collection of shampoo, conditioner, and treatments, designed to protect hair from damage caused by daily environmental and styling stressors, such as heat styling, UV exposure, and pollution,” explains Olivia.
“Defy Damage is designed to help restore and maintain your hair's natural strength and shine while protecting it from further damage.”
“Always brush your hair before a hair wash! Dry hair is less prone to breakage – and you’ll have fewer tangles to deal with afterwards.”
“Once a week, I apply Joico Defy Damage Treatment Masque to my slightly damp hair. I leave it on for 30 minutes while I do another self-care activity of choice. After this, I jump in the shower; rinse out the masque, and shampoo/condition as usual. The intensive treatment provides deep nourishment and protection against damaged hair. It contains a blend of Arginine, Keratin, and Rosehip Oil, which helps to repair and strengthen hair while protecting it from future damage,” says Olivia.
“I get in the shower and wash with Joico Defy Damage Protective Shampoo. It gently cleanses hair, while replenishing and maintaining its natural moisture balance; and delivers 80% less breakage. Then, I apply Joico Defy Damage Protective Conditioner, and rinse.”
“Once out of the shower, I apply Defy Damage Protective Shield. This is a leave-in treatment that helps to prevent damage from heat styling, UV rays, and environmental pollutants. It contains a blend of Arginine, Moringa Seed Oil, and a Protective Lipid – all of which work together to protect hair from damage, while nourishing and strengthening it.” Then, it’s on to a quick blow-dry without endless pulling and tugging from the brush.
Having let the Defy Damage products deliver the intense gleam and healthy-looking strands, all Olivia has to do now is whip out her flat iron. “I wanted a silky, blow-dried look without all the effort. So, after drying, I use my flat iron to straighten hair and emulate that blow-dryer-bend by beveling the ends. The heat seals them and adds lasting hold.”
Posts You Might Like:
