Chrome Platinum Toning Technique

model after Chrome Platinum Toning Technique

Featuring Joico Global Technical Director, Jeannetta Walker-Rodgers

When is it that your level 3 client can come into the salon, one appointment, and leave with this chrome finished look !” says Joico Global Technical Director, Jeannetta Walker-Rodgers. How does she do it? With brand-new Blonde Life Silverlight – the exciting Lightening Powder and Demi-Gloss combo that lets you prime cool, silvery blonde and counteract brassiness WHILE PROCESSING; then tone hair to icy perfection.

“The lift is so much cleaner when coming from very dark bases, and I can really get 9+ levels of lift with Silverlight.” – Jeannetta Walker-Rodgers

Watch Jeannetta create her Chrome Platinum Toning technique, here:

The Formula:

Lightening Formula (new growth): Blonde Life SilverLight Lightening Powder + 5 Volume and 20 Volume Blonde Life Coconut Oil Developer

Toner Formula: Blonde Life Demi Gloss ¾ 9 Titanium + ¼ 10 Titanium t + 5 Volume Blonde Life Coconut Oil Developer

model before treatmentmodel after treatment

SilverLight Lightening Powder:

blonde life silverlight can with mylar background

• Helps prime hair while processing to prepare for cool/silver blondes.

• The charcoal-infused formula counteracts brassiness while processing hair.

• Delivers up to 9+ levels of lift.

• Builds bonds for strong blondes.

• Doesn’t transfer when rinsing.

• Strengthens hair, making it 2x more resistant to breakage.*

• Ideal when your client wants on-trend cool, gray, ash, or silver-toned blonde hair.

• Pairs perfectly with NEW Blonde Life Demi Gloss Steel Shades.

*Against combing breakage on damaged hair; when used with Joico Blonde Life Brightening Masque vs. a non-conditioning bleach.

Jeannetta Walker-Rodger’s Step by Steps

model with hair arranged in quadrants

STEP 1:
Divide the hair into four subsections

jeannetta applying silverlight

STEP 2:
Use Olivia’s Apply lightener from the nape to the top of the section in a horizontal pattern. Enclose in foils.

jeannetta treating hair with foils

STEP 3:
Repeat these application steps in the front of the head

jeannetta coloring hair

STEP 4:
Apply the Toner Formula to the regrowth and feather it into the mid-shaft to create a shadow root.

jeannetta coloring hair

STEP 5:
Pull the formula through to the ends. Process up to 10 minutes.

jeannetta washing hair

STEP 6:
Finish with Defy Damage Shampoo and Defy Damage KBOND20 Power Masque . Leave on for five minutes before rinsing.

Products Used:

Smoke Show Blonde

blonde model after treatment

Featuring Joico Brand Storyteller & Blonde Specialist , Olivia Thompson

Looking for an easy way to create that flawless, titanium-blonde clients are clamoring for? Joico Brand Storyteller, Olivia Thompson, has the answer: a cool and charcoal-y “Smokeshow” technique using Blonde Life Silverlight – the exciting new Lightening Powder and Demi-Gloss pairing that lets you prime your cool, silvery blondes and counteract brassiness WHILE PROCESSING; then tone them to icy perfection. Watch her step-by-step video and get the Smokeshow formula, here:

Watch Olivia create her Smokeshow Blonde technique:

The Formula:

Lightening Formula (new growth): Blonde Life SilverLight Lightening Powder + 20 Volume Blonde Life Coconut Oil Developer
Lightening Formula (mids-ends): <Blonde Life SilverLight Lightening Powder + 10 Volume Blonde Life Coconut Oil Developer (Shampoo out with Joico Color Balance Purple Shampoo)
Gloss Formula: Blonde Life Demi Gloss 10T Titanium + 5 Volume Blonde Life Coconut Oil Developer

blonde life demi gloss 10t model before treatmentblonde life demi gloss 10t model before treatment

SilverLight Lightening Powder:

blonde life silverlight can with mylar background

• Helps prime hair while processing to prepare for cool/silver blondes.

• The charcoal-infused formula counteracts brassiness while processing hair.

• Delivers up to 9+ levels of lift.

• Builds bonds for strong blondes.

• Doesn’t transfer when rinsing.

• Strengthens hair, making it 2x more resistant to breakage.*

• Ideal when your client wants on-trend cool, gray, ash, or silver-toned blonde hair.

• Pairs perfectly with NEW Blonde Life Demi Gloss Steel Shades.

*Against combing breakage on damaged hair; when used with Joico Blonde Life Brightening Masque vs. a non-conditioning bleach.

Olivia’s Step by Steps

olivia applying silverlight

STEP 1:
Work side to side in diagonal back partings, alternating slices and weaves, in the back of the head

olivia applying foils

STEP 2:
Use Olivia’s Hot Pocket Foil Folding technique to allow the lightener to expand. (Scroll up to watch the video and learn how!)

olivia placing foils

STEP 3:
To place foils flat-against-the-scalp foil, use Olivia’s Pinky Pointer Technique: Use two fingers on either side to hold it completely flat against the head, and apply it with the opposite hand.

olivia applying formula to hair

STEP 4:
Apply Lightening Formula horizontally through the mohawk section.

shampooing hair

STEP 5:
Use Blonde Life Violet Shampoo to prep the hair before toning with Blonde Life Demi Gloss 10T + 5 Volume Blonde Life Coconut Oil Developer.

olivia with client at sink

STEP 6:
Finish with Defy Damage KBOND20 Power Masque for 5X stronger hair* in just one treatment.

Products Used:

Smoked-Pearl Blonde

silverlight model after treatment

Featuring Joico Global Artistic Director, Laura Gibson

“If you’ve ever stressed about taking a dark brunette to a cool-toned blonde, my Smoked-Pearl Blonding technique will change your life!” says Joico Global Artistic Director, Laura Gibson. How does she do it? With brand-new Blonde Life Silverlight – the exciting Lightening Powder and Demi-Gloss combo that lets you prime cool, silvery blonde and counteract brassiness WHILE PROCESSING; then tone hair to icy perfection.

“SilverLights is perfect for delivering platinum or cool-toned blonde results to even the darkest of hair.” – Laura Gibson

Watch Laura create her Smoked-Pearl Blonding technique:

The Formula:

Lightening Formula (new growth): Blonde Life SilverLight Lightening Powder + 20 Volume Blonde Life Coconut Oil Developer
Root Tap Formula: LumiShine Demi-Permanent Liquid 5N Natural + 6NB Natural Beige + 5 Volume LumiShine Developer
Gloss Formula: Blonde Life Demi Gloss 9BV Blue Violet + 5 Volume Blonde Life Coconut Oil Developer

silverlight model before treatmentsilverlight model after treatment

SilverLight Lightening Powder:

blonde life silverlight can with mylar background

• Helps prime hair while processing to prepare for cool/silver blondes.

• The charcoal-infused formula counteracts brassiness while processing hair.

• Delivers up to 9+ levels of lift.

• Builds bonds for strong blondes.

• Doesn’t transfer when rinsing.

• Strengthens hair, making it 2x more resistant to breakage.*

• Ideal when your client wants on-trend cool, gray, ash, or silver-toned blonde hair.

• Pairs perfectly with NEW Blonde Life Demi Gloss Steel Shades.

*Against combing breakage on damaged hair; when used with Joico Blonde Life Brightening Masque vs. a non-conditioning bleach.

Laura’s Step by Steps

hair model with hair sectioned off

STEP 1:
Divide the hair into 6 subsections.

hair model with foils in hair

STEP 2:
With the Lightening Formula, place foils diagonally in the nape and horizontally above the occipital bone.

hair model with foils in hair

STEP 3:
Repeat the application method on the sides of the head. Diagonal placement on the hairline and horizontally in the interior.

hair model with foils in hair

STEP 4:
In the front, follow the natural curve of the hairline to place foils. Apply in back to back foils.

laura gibson applying silverlight

STEP 5:
In the mohawk, leave 1/8th of an inch between each foil to create maximum brightness

laura gibson holding defy damage kbond20 in salon

STEP 6:
Finish with Defy Damage Shampoo and Defy Damage KBOND20 Power Masque. Leave on for five minutes before rinsing.

Products Used:

Honeycomb Blonde Curls

Woman with curly hairWoman with highlighted curly hair

“Taking Deja’s hair from black to a luscious honeycomb tone took lots of planning beforehand. I first did a strand test because, during our consultation, it was revealed she had box black color on her hair. I utilized bigger sectioning to speed through her application process and decided to keep her bright and blonde by toning her a honey-beige hue. Using Blonde Life Lightening Powder helped me achieve the lift I wanted while maintaining the strength and shine of the hair.”

COLOR FORMULASClient: Deja has level 3 box color

PREP TREATMENT: Defy Damage ProSeries 1: Bond-Protecting Color Optimizer Spray

FORMULA 1: Blonde Life Lightening Powder with 10 Volume LumiShine Developer (working up to 25 Volume)

FORMULA 2: (Teardrop Toner) LumiShine Demi-Permanent Liquid Color 6NA + 7N with 5 Volume LumiShine Developer

FORMULA 3: (Toner) LumiShine Demi-Permanent Liquid Color 10V + 8N + 9NV with 5 Volume LumiShine Developer

POST TREATMENT: Defy Damage ProSeries 2: Bond-Strengthening Color Treatment

TECHNIQUE

Hairdresser coloring womans hair in salon

STEP 1:
Prep with Defy Damage ProSeries 1. Shake the can vigorously and then spray in short bursts to 2-inch sections and comb for even distribution.

Hairdresser coloring womans hair in salon

STEP 2:
For client comfort, direct the hair and spray away from the face.

Hairdresser coloring womans hair in salon

STEP 3:
Start by section the head down the middle with a large mohawk. The sectioning should curve with the shape of the head. To measure the width of the mohawk, lay a foil down on the center of the head and take the width of your foil. This should be about middle of brow to middle of brow width.

Hairdresser coloring womans hair in salon

STEP 4:
Starting at the bottom nape of the mohawk, take large weave horizontal partings, tease the base slightly, and apply Formula 1 (making sure to feather the formula where the tease starts). This will effortlessly create a beautiful blend and shade the roots at the same time.

Hairdresser coloring womans hair in salon

STEP 5:
Take a fine slice parting and apply Formula 1 to create a baby light. Continue this large weave + babylight application working up through to the top of the mohawk section.

Hairdresser coloring womans hair in salon

STEP 6:
As you work with the teasing, it should be compacted in and “pushed” into the root area instead of an erratic tease. This will help with control and the combing out process.

Hairdresser coloring womans hair in salon

STEP 7:
Once you get to the top, if you are working with a lot of hair, stop and check your work. If the hair is ready to be rinsed, proceed with the rinsing process in that area to prevent over lightening hair.

TIP: If there are sections that need to be rinsed early, shampoo and rinse thoroughly, then apply Defy Damage ProSeries 2 and clip away while you continue your lightening application. Continue this application process throughout the entire mohawk. Working in this same large weave + babylight manner, starting at the front side hairline, take diagonal forward partings, and apply Formula 1. Continue your application until both sides are completed.

Hairdresser coloring womans hair in salon

STEP 8:
Process your prelightening application until you reach level 8. Shampoo with Blonde Life Brightening Shampoo. Thoroughly towel dry the hair and proceed to the toning process.

Hairdresser coloring womans hair in salon

STEP 9:
Apply Formula 3 to the mids and ends first to tone the blonde to a beautiful honeycomb color.

Hairdresser coloring womans hair in salon

STEP 10:
Then, apply Formula 2 to the base and melt into the mids and ends. This method allows you to melt the color exactly where you want it to be and process all at the same time. Process for 5-20 minutes or until the hair is toned to desired results. Shampoo with Blonde Life Brightening Shampoo. Apply Defy Damage ProSeries 2 for 5 minutes to rebuild and restrengthen the bonds in the hair. Rinse and style as desired with your favorite Joico styling products.

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Ice Pixie

Model with brunette pixie hairModel with ice blonde pixie hair

“ A blonde pixie?! Yes please! I love when clients want to get creative and try new things with their hair. Briana has beautiful rich brown level 4 hair that I knew needed the lifting power of Blonde Life®. Blonde Life Lightening Powder would be the right product to achieve the desired results while maintaining the integrity of the hair during the process.”

COLOR FORMULASClient: Briana has natural Level 4
Prep Treatment: Defy Damage ProSeries 1: Bond-Protecting Color Optimizer
Formula 1: Blonde Life Lightening Powder with 20 (6%) Volume LumiShine Developer
Formula 2: Blonde Life Lightening Powder with 30 (9%) Volume LumiShine Developer
Formula 3: (Root Tap) LumiShine Demi-Permanent DD Crème 6NA + 6SB with 5 (1.5%) Volume LumiShine Developer
Formula 4: (Toner) LumiShine Demi-Permanent DD Crème 10SB with 5 (1.5%) Volume LumiShine Developer
Post Treatment: Defy Damage ProSeries 2: Bond-Strengthening Color Treatment

Technique

Hairstylist Jill Buck coloring clients hair

STEP 1:
Prep with Defy Damage ProSeries 1. Shake the can vigorously and then spray in short bursts to 2-inch (5cm) sections and comb for even distribution.

Tip: When working on short hair, use a fine tooth comb to spray and comb ProSeries 1 at the same time for even saturation.

Hairstylist Jill Buck coloring clients hair

STEP 2:
Section out a horseshoe parting along the curvature of the head, the parietal ridge.

Hairstylist Jill Buck coloring clients hair

STEP 3:
Before starting to highlight your client, analyze the hair fall, texture, and density. This will guide you on where to start. When you start to highlight; take fine, micro-weaves when highlighting in the back. This application should be feathered and blended using Formula 1. Be sure, when working in the back, not to take too wide of a section so you do not create a line.

Hairstylist Jill Buck coloring clients hair

STEP 4:
When working in the back area, take diagonal micro-weaves working throughout the back.

Hairstylist Jill Buck coloring clients hair

STEP 5:
Continue to work throughout the back in the same manner. This highlighting manner should be completed in the back to the crown where you took the horseshoe parting.

Hairstylist Jill Buck coloring clients hair

STEP 6:
Continue until the back is completed. Check your foils for processing. If the back is light enough to your desired results, rinse, shampoo, and condition.

Hairstylist Jill Buck coloring clients hair

STEP 7:
Starting in the front sides, take diagonal back micro-weaves and continue highlighting the lower horseshoe portion. Make sure to analyze the hair on the sides like you did in the back to ensure you are starting your highlighting on the correct length of hair to avoid creating lines or spots.

Hairstylist Jill Buck coloring clients hair

STEP 8:
Working into the top section from back to front, take diagonal weave partings and apply Formula 2. Starting at the crown, take many diagonal forward weaves to highlight the top section. Don’t leave any hair out to create a massive impact. As you work along, continue to feather the formula at the root. This will create a seamless rooted look for an easy grow out for your client while creating depth and dimension.

Hairstylist Jill Buck coloring clients hair

STEP 9:
Continue your highlighting application until the top section is fully complete. Go back and check your work, saturation, and monitor the lifting process. If there are sections of the head that are lifted to where you need, it is a great idea to rinse those areas first while letting the other sections continue to process. Rinse and shampoo with Joico Blonde Life Brightening Shampoo. Towel dry the hair gently and continue on to the tap and tone process.

Hairstylist Jill Buck coloring clients hair

STEP 10:
Using Formula 3, tap the base throughout the entire head. When working in the shorter length sections, use a comb to move the hair out of the way when doing your root tap so not to overlap your formula onto the blonde. Make sure to glide the root tap formula over the line of demarcation to create a blend and correct any spots you may have as you work along. Apply Formula 4 to the mids and ends. Process until desired results are achieved.

Hairstylist Jill Buck coloring clients hair

STEP 11:
Rinse and Shampoo with Joico Defy Damage Protective Shampoo. Apply Defy Damage ProSeries 2 throughout the head to restrengthen and rebuild the bonds of the hair. Process for 5 minutes. Dry and style the hair using your favorite Joico Stylers.

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