Curls Like Us Curl Definition Technique

model after treatment

Featuring Joico Global Technical Director, Jeannetta Walker-Rodgers

Say goodbye to frizz and hello to curls that are flawlessly hydrated and full of life! Joico Global Technical Director, Jeannetta Walker-Rodgers, is here to unlock the secret to perfect, moisturized curls. With the power of Curls Like Us Smooth & Bounce Hydrating Foam, Curls Like Us Define & Seal Curl Defining Gelee, and a touch of Blonde Life Brilliant Glow Brightening Oil, she’ll show you how to achieve bouncy, defined curls with long-lasting hold—especially for fine, tight textures.

Watch Jeannetta’s step-by-step video and get the formula, here:

The Formula:

Curls Like Us Smooth & Bounce Hydrating Foam

Curls Like Us Define & Seal Curl Defining Gelee

BlondeLife Brilliant Glow Brightening Oil

model before treatmentmodel after treatment

Jeannetta’s Step by Steps

curly hair being treated

STEP 1:
Start Fresh – Begin with freshly cleansed and conditioned hair. Keep your strands soaking wet throughout the styling process to maximize hydration and definition.

jeannetta brushing curly hair

STEP 2:
Section & Detangle – Divide hair into horizontal subsections and use a detangling brush to separate and smooth curls.

hair being treated

STEP 3:
Hydrate & Prep – Apply Curls Like Us Smooth & Bounce Hydrating Foam, raking it through from roots to ends to evenly distribute moisture and prep curls for styling.

jeannetta with hasir model holding product

STEP 4:
Define & Set – Layer Curls Like Us Define & Seal Curl Defining Gelee over the foam using the praying hands technique to smooth, define, and lock in your curl pattern.

hair model in getting hair dried

STEP 5:
Dry with Care – Set your curls under a hooded dryer until completely dry, ensuring maximum definition and hold.

hair model getting hair treated

STEP 6:
Break the Cast – Once dry, use Blonde Life Brilliant Glow Brightening Oil with the praying hands technique to soften and enhance shine while breaking the cast for touchable curls.

Products Used:

Curls Like Us Defined Ringlet Technique

model after treatment

Featuring Artistic Educator & Brand Content Creator, Mai Hernandez

Ready to unlock the secret to flawless curls? Joico Artistic Educator and Brand Content Creator, Mai Hernandez, is here to show you how to achieve beautifully defined ringlets with the perfect balance of hydration, hold, and shine. Using Curls Like Us Smooth & Bounce Hydrating Foam, Curls Like Us Hydrate & Define Curl Crème Styler, and K-Pak Color Therapy Luster Lock Glossing Oil, she’ll guide you through the ultimate curl-enhancing routine for bouncy, radiant curls that last.

Watch Mai’s step-by-step video and get the formula, here:

The Formula:

Curls Like Us Smooth & Bounce Hydrating Foam

Curls Like Us Hydrate & Define Curl Creme Styler

K-Pak Color Therapy Luster Lock Glossing Oil

model before treatmentmodel after treatment

Mai’s Step by Steps

stylist and hair model

STEP 1:
Start Fresh – Begin with freshly cleansed and conditioned hair, keeping it soaking wet throughout the styling process to lock in hydration and enhance curl definition.

stylist with hair model

STEP 2:
Detangle with Care – Use a flexible bristle brush to gently detangle from the ends up to the roots, working in sections to prevent breakage and ensure smooth styling.

stylist applying product to hair

STEP 3:
Lightweight Hold & Hydration – Rake Curls Like Us Smooth & Bounce Hydrating Foam through the hair to provide lightweight hold, moisture, and enhanced curl formation.

stylist applying product to hair

STEP 4:
Define & Protect – Divide hair into diagonal-back or horizontal sections, then apply Curls Like Us Hydrate & Define Curl Crème Styler to reduce frizz, define curls, and protect against heat.

stylist treating hair model

STEP 5:
Shape & Set – Use the curl grouping method to form defined ringlets. Finger coil the hair from the bottom to the top of each section, applying gentle pressure to set the curl shape.

stylist treating hair model

STEP 6:
Dry with Precision – Use a high-temperature, low-speed setting to dry hair, preserving the curl’s shape while minimizing frizz and maximizing definition.

stylist treating hair model

STEP 7:
Finish & Shine – Once dry, break the curl cast using the scrunch-the-crunch technique with K-Pak Color Therapy Luster Lock Glossing Oil, leaving curls soft, shiny, and full of movement.

Products Used:

Color Out Loud

Let’s get loud, folks! In this final installment of The Coily Hair Chronicles featuring celebrated hair expert and activist, Keya Neal, you’ll learn the most impactful technique of them all. Color can easily get lost in coily hair; but Keya takes you by the hand, teaching you a no-fail, high-definition placement that will satisfy any client who wants to stand out in a crowd with a bold, beautiful look. Sharing her pro tricks – like finding those unique curl strands that “pop,” to open-air processing, and leaving negative space for maximum dimension, you’ll learn the secrets to these extraordinary results.

color out loud hair model beforecolor out loud hair model after

Elevate your skills, here:

Color Out Loud Formula

Prep: Defy Damage Pro Series 1 Bond-Protecting Color Optimizer Spray

Base Formula: LumiShine XLN Highlift Natural + 40 Volume LumiShine Developer

Formula (Highlight): BlondeLife Powder Lightener + 5 Volume LumiShine Developer

Dimensional Gloss #1: LumiShine Demi-Permanent Liquid 6CCR Copper Copper Red + 5 Volume LumiShine Developer

Dimensional Gloss #2: LumiShine Demi-Permanent Liquid 8NC Natural Copper + 5 Volume LumiShine Developer

Dimensional Gloss #3: LumiShine Demi-Permanent Liquid 4RR Red Red + 5 Volume LumiShine Developer

Treatment: Defy Damage Pro Series 2 Bond-Strengthening Color Treatment

Care: Hydra Splash Shampoo and Conditioner

Styling Product: K-Pak Luster Lock Multi-Perfector Daily Shine & Protect Spray and Power Whip

Color Conversations

It’s time to talk color! And in this second installment of the Coily Hair Chronicles with celebrated hair expert and activist, Keya Neal, you’ll see the progression of impact that color can make using strategic placement. It’s a must-watch for anyone with clients who are dedicated to their salon visits and looking for hair color with that perfect middle-ground of dimension and “pow!” Taking you step-by-step, Keya will teach you how to create a beautiful base color; introduce you to the art of adding dimension and illumination using Blonde Life Powder Lightener; and even give you pro pointers for dealing with tangles and minimizing lines of demarcation.

Start the conversation here:

color conversations: curl model beforecolor conversations: curl model after
Color Conversation Formula

Base Formula: LumiShine Permanent XLAA Highlift Ash Ash + XLN HighLift Natural + 40 Volume Developer

Formula (Highlight): BlondeLife Powder Lightener + 5 Volume LumiShine Developer

Formula (Gloss): LumiShine Demi Liquid 9NV Natural Violet + 10NWB Natural Warm Beige + 5 Volume LumiShine Developer

Care: Moisture Recovery Shampoo and Conditioner

Styling Product: K-Pak Luster Lock Multi-Perfector Daily Shine & Protect Spray and JoiGel

The Whisper

Color Whisper…

“Not every client wants a high-impact look,” explains celebrated hair expert and activist, Keya Neal. “Some want a subtle change that compliments their curl pattern and brings out the definition of each strand.” And that’s exactly what Keya shows you in this soft, low-maintenance color change on coily hair.

Sharing her tips and tricks for success (like, creating a roadmap before you lift a single brush!), she delivers techniques that soften color impact for restrained-yet-gorgeous results. You’ll also get her perfect Joico prescription for keeping coily hair healthy, using her favorite Defy Damage, Moisture Recovery, Curl Confidence, and K-PAK products.

Keya Neal with client

The understated magic starts, here:

The Whisper: before hair modelThe Whisper: after hair model
Whisper Formula

Prep: Defy Damage Pro Series 1 Bond-Protecting Color Optimizer Spray

Formula 1(Highlight): BlondeLife Powder Lightener + 10 Volume LumiShine Developer

Formula 2 (Gloss): LumiShine Demi-Permanent Liquid 8NG Natural Gold + 9NV Natural Violet + 5 Volume LumiShine Developer

Care Shampoo: K-PAK Reconstructing Shampoo

Treatment: Defy Damage Pro Series 2 Bond-Strengthening Color Treatment

Styling Product: K-PAK Luster Lock Multi-Perfector Daily Shine & Protect Spray and Curl Confidence Defining Creme

The Foundation of Coloring Coily Hair

Foundations of Coloring Coliy hair keya stylist with mixing bowl

This unique, 3-part series delivers the secrets to safely and confidently coloring coily hair — from subtle looks, all the way to bold! Join Joico and Keya on this journey where she eliminates all guesswork. From decoding hair clues to a solid hair analysis, she’ll share her favorite Joico prep steps and guide you towards flawless color results. Don’t miss out on Color Whisper, Color Conversation, and Color Out Loud and take your skills to the next level!

“Coily hair and the beautiful world of Joico Color are a match made in heaven; especially when you know the secrets to coloring textured hair; and the art of making things as loud – or as soft – as you want them,” says celebrated hair expert and activist, Keya Neal.