Blonding – Joico

Vanilla Crème Blonde

Woman with nice hair smiling in front of tan colored background

Featuring Larisa Love, Joico Global Brand Ambassador and Artistic Director

Bright, balanced, and never flat — meet the new blonde everyone’s asking for. Joico Global Brand Ambassador and Artistic Director Larisa Love introduces Vanilla Crème Blonde, a vanilla‑latte inspired shade created with LumiShine Demi‑Liquid Ash Gold. With a cool base to control warmth and a touch of gold for brightness, Ash Gold delivers luminous blondes in three versatile levels: 7AG, 9AG, and 10AG.

Watch Larisa’s tutorial and get the formula here:

Woman with frizzy hair standing in front of tan colored background

Woman with nicely colored hair standing in front of tan colored background

The Formula:

Formula 1 (Lightener): Joico Blonde Life SilverLight Lightening Powder with 5-10 Blonde Life Coconut Oil Developer
Formula 2 (Lowlights): Joico LumiShine Demi-Liquid 7AG with 5 Volume LumiShine Developer
Formula 3 (Root Tap): Joico LumiShine Demi-Liquid 7AG with 5 Volume LumiShine Developer
Formula 4 (Gloss): Joico LumiShine Demi-Liquid 10AG with 5 Volume LumiShine Developer

Larisa’s Step by Steps

Woman in hair salon getting her set up for coloring

STEP 1:
Section hair into 8 zones: two 2-inch sections at the front hairline, diagonal‑backs to each ear, a mohawk through the crown, a back triangle, and two nape sections.

Larisa Love mixing hair dye color preparing for client

STEP 2:
Mix lightener formula: SilverLight Lightening Powder starting with 5 volume developer and moving up to 10 volume throughout the head.

STEP 3:
Starting at the front-side hairline, foil a babylight. Then take a diagonal-back slice, weave a babylight and clip it aside. Tease the slice once for softness and apply lightener. Overlay the clipped aside babylight and foil it. Lastly, working up the section, take a regular highlight–no tease. Repeat the pattern at the top hairline and on the other side.

Woman's head covered in foil as hair dye is being applied

STEP 4:
Moving into the mohawk section, work from the front toward the back, weaving regular highlights only in this zone.

Hair stylist applying hair dye to woman's long hair using foil backing

STEP 5:
Moving to the back, start at the nape taking diagonal-back subsections. Weave regular highlights and pivot upwards toward the crown. Mirror the same pattern on the other side nape section. Then, finish foiling in the back middle triangle section continuing to weave regular highlights–no tease–in a horizontal pattern.

STEP 6:
Mix lowlight formula: LumiShine Demi-Liquid 7AG with 5 Volume developer and apply to all of the hair left out of the foils.

STEP 7:
After processing and rinsing, apply the root tap formula in a teardrop pattern. Then, apply the mids to ends gloss formula and process for 20 minutes.

Larisa Love showing happy woman's colored hair

STEP 8:
Rinse with K-PAK Color Therapy Color-Protecting Shampoo and Conditioner. Style with Dream Blowout Glass and Hold Hero.

Products Used:

Blonde Life SilverLight Lightening Powder

blonde life developer bottles and coconuts

Blonde Life Coconut Oil Developer

lumishine demi permanent liquid line bottles

LumiShine Demi-Liquid Ash Gold Series

LumiShine Developer

K-PAK Color Therapy Shampoo bottle hair product

K-PAK Color Therapy Color-Protecting Shampoo

K-PAK Color Therapy Conditioner hair product

K-PAK Color Therapy Color-Protecting Conditioner

Dream Blowout Glass

Hold Hero

More Education on Demand →

Chrome Platinum Toning Technique

Featuring Joico Global Technical Director, Jeannetta Walker-Rodgers

When is it that your level 3 client can come into the salon, one appointment, and leave with this chrome finished look !” says Joico Global Technical Director, Jeannetta Walker-Rodgers. How does she do it? With brand-new Blonde Life Silverlight – the exciting Lightening Powder and Demi-Gloss combo that lets you prime cool, silvery blonde and counteract brassiness WHILE PROCESSING; then tone hair to icy perfection.

“The lift is so much cleaner when coming from very dark bases, and I can really get 9+ levels of lift with Silverlight.” – Jeannetta Walker-Rodgers

Watch Jeannetta create her Chrome Platinum Toning technique, here:

The Formula:

Lightening Formula (new growth): Blonde Life SilverLight Lightening Powder + 5 Volume and 20 Volume Blonde Life Coconut Oil Developer

Toner Formula: Blonde Life Demi Gloss ¾ 9 Titanium + ¼ 10 Titanium t + 5 Volume Blonde Life Coconut Oil Developer

SilverLight Lightening Powder:

blonde life silverlight can with mylar background

• Helps prime hair while processing to prepare for cool/silver blondes.

• The charcoal-infused formula counteracts brassiness while processing hair.

• Delivers up to 9+ levels of lift.

• Builds bonds for strong blondes.

• Doesn’t transfer when rinsing.

• Strengthens hair, making it 2x more resistant to breakage.*

• Ideal when your client wants on-trend cool, gray, ash, or silver-toned blonde hair.

• Pairs perfectly with NEW Blonde Life Demi Gloss Steel Shades.

*Against combing breakage on damaged hair; when used with Joico Blonde Life Brightening Masque vs. a non-conditioning bleach.

Discover SilverLight

Jeannetta Walker-Rodger’s Step by Steps

STEP 1:
Divide the hair into four subsections

STEP 2:
Use Olivia’s Apply lightener from the nape to the top of the section in a horizontal pattern. Enclose in foils.

STEP 3:
Repeat these application steps in the front of the head

STEP 4:
Apply the Toner Formula to the regrowth and feather it into the mid-shaft to create a shadow root.

STEP 5:
Pull the formula through to the ends. Process up to 10 minutes.

STEP 6:
Finish with Defy Damage Shampoo and Defy Damage KBOND20 Power Masque . Leave on for five minutes before rinsing.

Products Used:

Blonde Life SilverLight Lightening Powder

Coconut Oil Developer 20 vol bottle with coconuts

Blonde Life Coconut Oil Developer

LumiShine Developer

LumiShine Demi-Permanent Liquid

Blonde Life Demi Gloss

Defy Damage Shampoo

Defy Damage KBOND20

More Education on Demand →

Smoke Show Blonde

Featuring Joico Brand Storyteller & Blonde Specialist , Olivia Thompson

Looking for an easy way to create that flawless, titanium-blonde clients are clamoring for? Joico Brand Storyteller, Olivia Thompson, has the answer: a cool and charcoal-y “Smokeshow” technique using Blonde Life Silverlight – the exciting new Lightening Powder and Demi-Gloss pairing that lets you prime your cool, silvery blondes and counteract brassiness WHILE PROCESSING; then tone them to icy perfection. Watch her step-by-step video and get the Smokeshow formula, here:

Watch Olivia create her Smokeshow Blonde technique:

The Formula:

Lightening Formula (new growth): Blonde Life SilverLight Lightening Powder + 20 Volume Blonde Life Coconut Oil Developer
Lightening Formula (mids-ends): Blonde Life SilverLight Lightening Powder + 10 Volume Blonde Life Coconut Oil Developer (Shampoo out with Joico Color Balance Purple Shampoo)
Gloss Formula: Blonde Life Demi Gloss 10T Titanium + 5 Volume Blonde Life Coconut Oil Developer

blonde life demi gloss 10t model before treatment

blonde life demi gloss 10t model after treatment

SilverLight Lightening Powder:

• Helps prime hair while processing to prepare for cool/silver blondes.

• The charcoal-infused formula counteracts brassiness while processing hair.

• Delivers up to 9+ levels of lift.

• Builds bonds for strong blondes.

• Doesn’t transfer when rinsing.

• Strengthens hair, making it 2x more resistant to breakage.*

• Ideal when your client wants on-trend cool, gray, ash, or silver-toned blonde hair.

• Pairs perfectly with NEW Blonde Life Demi Gloss Steel Shades.

*Against combing breakage on damaged hair; when used with Joico Blonde Life Brightening Masque vs. a non-conditioning bleach.

Discover SilverLight

Olivia’s Step by Steps

STEP 1:
Work side to side in diagonal back partings, alternating slices and weaves, in the back of the head

STEP 2:
Use Olivia’s Hot Pocket Foil Folding technique to allow the lightener to expand. (Scroll up to watch the video and learn how!)

STEP 3:
To place foils flat-against-the-scalp foil, use Olivia’s Pinky Pointer Technique: Use two fingers on either side to hold it completely flat against the head, and apply it with the opposite hand.

STEP 4:
Apply Lightening Formula horizontally through the mohawk section.

STEP 5:
Use Blonde Life Violet Shampoo to prep the hair before toning with Blonde Life Demi Gloss 10T + 5 Volume Blonde Life Coconut Oil Developer.

STEP 6:
Finish with Defy Damage KBOND20 Power Masque for 5X stronger hair* in just one treatment.

Products Used:

Blonde Life SilverLight Lightening Powder

Blonde Life Coconut Oil Developer

LumiShine Developer

LumiShine Demi-Permanent Liquid

Blonde Life Demi Gloss

Defy Damage Shampoo

Defy Damage KBOND20

More Education on Demand →

Smoked-Pearl Blonde

Featuring Joico Global Artistic Director, Laura Gibson

“If you’ve ever stressed about taking a dark brunette to a cool-toned blonde, my Smoked-Pearl Blonding technique will change your life!” says Joico Global Artistic Director, Laura Gibson. How does she do it? With brand-new Blonde Life Silverlight – the exciting Lightening Powder and Demi-Gloss combo that lets you prime cool, silvery blonde and counteract brassiness WHILE PROCESSING; then tone hair to icy perfection.

“SilverLights is perfect for delivering platinum or cool-toned blonde results to even the darkest of hair.” – Laura Gibson

Watch Laura create her Smoked-Pearl Blonding technique:

The Formula:

Lightening Formula (new growth): Blonde Life SilverLight Lightening Powder + 20 Volume Blonde Life Coconut Oil Developer
Root Tap Formula: LumiShine Demi-Permanent Liquid 5N Natural + 6NB Natural Beige + 5 Volume LumiShine Developer
Gloss Formula: Blonde Life Demi Gloss 9BV Blue Violet + 5 Volume Blonde Life Coconut Oil Developer