Self-care is everything right now…?‍♀️20211222152114

Self-care is everything right now…?‍♀️

TAKE GOOD CAREIf there’s ever a good month (or year!) to focus on complete self-care, this is it – head to toe, inside and out, mental and physical. “...
Braided Ponytail With A Twist!20211222145310

Braided Ponytail With A Twist!

THE ROPE-BRAIDED PONYWith Joico Global Artistic Director, Richard MannahNow you see it…now you don’t! That’s the magic of this new Rope-Braided Ponyta...
This Holiday Curl Is Everything!⭐️20211221121056

This Holiday Curl Is Everything!⭐️

CURL UP FOR THE HOLIDAYS With Joico Celebrity Artist, Jill Buck, of 901 SalonCurls are as different as snowflakes: No two are alike. And none are as e...
Sparkle much? Try these holiday hair hacks ✨20211217120841

Sparkle much? Try these holiday hair hacks ✨

HOLIDAY HAIR HACKSFeaturing Joico Global Brand Storyteller, Olivia SmalleyScored a few invites this year and need hair that rises to the sparkling occ...
Holiday Hair Gifts You’ll LOVE! ?20211215105723

Holiday Hair Gifts You’ll LOVE! ?

HOLIDAY-HAIR WISH LISTGive the gift of beauty this year and get ready for big smiles and lots of style! We’ve curated the perfect list of gorgeous gif...
Now premiering: Gaga’s red-carpet look! ?20211214131053

Now premiering: Gaga’s red-carpet look! ?

NOW PREMIERING: GAGA!Featuring Joico Celebrity Artist, Frederic AspirasThe movie might be Italian, but the hair Gaga rolled out for the NY premiere of...
Romantic Holiday Buns (Sweeet!)?20211210081224

Romantic Holiday Buns (Sweeet!)?

NICE BUNS!With Joico Global Artistic Director, Richard MannahFlip that holiday hair script by trading a night of traditional curls for an easy updo (o...
Meet the House of Gucci’s mane man!20211207160831

Meet the House of Gucci’s mane man!

Meet the House of Gucci’s mane man!The much-anticipated film House of Gucci Joico Celebrity Artist Frederic Aspiras knocked his artistry for long-time...
12 Day BFF Giveaway20211130130402

12 Day BFF Giveaway

12 Day BFF GiveawayIt’s heeeeere! Our biggest beauty giveaway of the year, for you AND your bestie! Our amazing holiday gift kits – chockful of K-PAK,...
LUMI10 For Jamie Chung: Fast & Fab!20211124130014

LUMI10 For Jamie Chung: Fast & Fab!

JAMIE LOVES LUMI10With Joico Global Brand Ambassador, Larisa LoveIt was time for a touch-up. Actress Jamie Chung needed something fabulous…and FAST. S...