Holiday Hair Gifts You’ll LOVE! ?20211215105723

Holiday Hair Gifts You’ll LOVE! ?

HOLIDAY-HAIR WISH LISTGive the gift of beauty this year and get ready for big smiles and lots of style! We’ve curated the perfect list of gorgeous gif...
Now premiering: Gaga’s red-carpet look! ?20211214131053

Now premiering: Gaga’s red-carpet look! ?

NOW PREMIERING: GAGA!Featuring Joico Celebrity Artist, Frederic AspirasThe movie might be Italian, but the hair Gaga rolled out for the NY premiere of...
Romantic Holiday Buns (Sweeet!)?20211210081224

Romantic Holiday Buns (Sweeet!)?

NICE BUNS!With Joico Global Artistic Director, Richard MannahFlip that holiday hair script by trading a night of traditional curls for an easy updo (o...
Meet the House of Gucci’s mane man!20211207160831

Meet the House of Gucci’s mane man!

Meet the House of Gucci’s mane man!The much-anticipated film House of Gucci Joico Celebrity Artist Frederic Aspiras knocked his artistry for long-time...
12 Day BFF Giveaway20211130130402

12 Day BFF Giveaway

12 Day BFF GiveawayIt’s heeeeere! Our biggest beauty giveaway of the year, for you AND your bestie! Our amazing holiday gift kits – chockful of K-PAK,...
LUMI10 For Jamie Chung: Fast & Fab!20211124130014

LUMI10 For Jamie Chung: Fast & Fab!

JAMIE LOVES LUMI10With Joico Global Brand Ambassador, Larisa LoveIt was time for a touch-up. Actress Jamie Chung needed something fabulous…and FAST. S...
Purple Shampoo: Not JUST For Blondes??‍♀️20211119101927

Purple Shampoo: Not JUST For Blondes??‍♀️

IN PRAISE OF PURPLEYes, Color Balance Purple Shampoo is a pretty cool tool in the fight against brassy blonde; but this clever cleanser has a few more...
Hair Tricks For Your ? Photo!20211116080245

Hair Tricks For Your ? Photo!

PHOTO FINISH: HOLIDAY HAIR HACKSFeaturing Joico Guest Artist, Tiffany Molina Picture this: You’ve gathered and coifed the fam, ready for a picture-per...
The Triple-Twist Ponytail20211115182133

The Triple-Twist Ponytail

THE TRIPLE-TWIST PONYWith Joico Global Artistic Director, Richard MannahPonytails are easy and evergreen. But Joico Global Artistic Director, Richard ...
The Power Of Thank You20211112164949

The Power Of Thank You

“THANK YOU!”Two simple words that mean so much...and not just to others. According to researchers at Harvard Health, giving thanks can actually make y...