NEW: Dream Blowout Glass 72hr Frizz Fighter20250922111300

NEW: Dream Blowout Glass 72hr Frizz Fighter

Blowouts That Last Days, Not HoursGive your clients the kind of blowout they’ll rave about—one that delivers glass-like shine, while resisting humidit...
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3 Fall Hair Color Trends Too Hot to Miss20250822093607

3 Fall Hair Color Trends Too Hot to Miss

Your Sneak Peek at Fall’s Must-Know ShadesFall is on the horizon—and with it comes a fresh wave of hair color inspiration your clients will be asking ...
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Dry Hair Revival: Your Guide to 24-Hour Moisture20250820092636

Dry Hair Revival: Your Guide to 24-Hour Moisture

Moisture Recovery vs HydraSplash – The Pro’s Backbar PlaybookFrom parched to replenished, the right hydration ritual starts at the backbar. In this pr...
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Introducing: Moisture Recovery 24Hr Moisture Recharge Leave-In20250729163717

Introducing: Moisture Recovery 24Hr Moisture Recharge Leave-In

The Dry Hair Revival Starts HereWhen your clients’ hair is thick, coarse, or parched beyond belief, sometimes a little hydration just isn’t enough. Th...
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Blonde and Bright with SilverLight20250725141509

Blonde and Bright with SilverLight

Featuring Joico Global Brand Storyteller and Blonde Specialist, Olivia ThompsonWhen Joico Global Brand Storyteller and Blonde Specialist, Olivia Thomp...
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Starstruck Color Block: The “Gemini” Technique20250721092204

Starstruck Color Block: The “Gemini” Technique

Featuring Joico Global Technical Director, Jeannetta Walker-RodgersThe Gemini hair trend is taking TikTok by storm, and no one does it better than Joi...
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Total Blonde Transformation20250714105054

Total Blonde Transformation

Featuring Joico Global Brand Ambassador and Artistic Director, Larisa LoveWant to see true one-session magic? Check out this beautiful blonde transfor...
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Dark-to-Light Transformation20241031143838

Dark-to-Light Transformation

Featuring Joico Global Technical Director, Jeannetta Walker-Rodgers“I’m always inspired by an amazing transformation,” says Joico Global Technical Dir...
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Marketing Magic! The Fall Hair-Color Menu20241016162350

Marketing Magic! The Fall Hair-Color Menu

Want to fill your books all season? Offer this glorious collection of fall color looks, inspired by a trending palette of burnished, autumnal shades t...
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Trending Carmel Brunette20240925162507

Trending Carmel Brunette

Featuring BTC Brand Content Creator, Melissa Maloney“There’s a fine line between making a brunette client feel lighter, and making them TOO blonde,” e...
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