3 Fall Hair Color Trends Too Hot to Miss20250822093607

3 Fall Hair Color Trends Too Hot to Miss

Your Sneak Peek at Fall’s Must-Know ShadesFall is on the horizon—and with it comes a fresh wave of hair color inspiration your clients will be asking ...
Dry Hair Revival: Your Guide to 24-Hour Moisture20250820092636

Dry Hair Revival: Your Guide to 24-Hour Moisture

Moisture Recovery vs HydraSplash – The Pro’s Backbar PlaybookFrom parched to perfect, the right hydration ritual starts at the backbar. In this pro pl...
Introducing: Moisture Recovery 24Hr Moisture Recharge Leave-In20250729163717

Introducing: Moisture Recovery 24Hr Moisture Recharge Leave-In

The Dry Hair Revival Starts HereWhen your clients’ hair is thick, coarse, or parched beyond belief, sometimes a little hydration just isn’t enough. Th...
Blonde and Bright with SilverLight20250725141509

Blonde and Bright with SilverLight

Featuring Joico Global Brand Storyteller and Blonde Specialist, Olivia ThompsonWhen Joico Global Brand Storyteller and Blonde Specialist, Olivia Thomp...
Starstruck Color Block: The “Gemini” Technique20250721092204

Starstruck Color Block: The “Gemini” Technique

Featuring Joico Global Technical Director, Jeannetta Walker-RodgersThe Gemini hair trend is taking TikTok by storm, and no one does it better than Joi...
Total Blonde Transformation20250714105054

Total Blonde Transformation

Featuring Joico Global Brand Ambassador and Artistic Director, Larisa LoveWant to see true one-session magic? Check out this beautiful blonde transfor...
Dark-to-Light Transformation20241031143838

Dark-to-Light Transformation

Featuring Joico Global Technical Director, Jeannetta Walker-Rodgers“I’m always inspired by an amazing transformation,” says Joico Global Technical Dir...
Marketing Magic! The Fall Hair-Color Menu20241016162350

Marketing Magic! The Fall Hair-Color Menu

Want to fill your books all season? Offer this glorious collection of fall color looks, inspired by a trending palette of burnished, autumnal shades t...
Trending Carmel Brunette20240925162507

Trending Carmel Brunette

Featuring BTC Brand Content Creator, Melissa Maloney“There’s a fine line between making a brunette client feel lighter, and making them TOO blonde,” e...
Rich Espresso Brunette Curls20240920091820

Rich Espresso Brunette Curls

Featuring Joico Technical Director, Jeannetta Walker-RodgersMy client was unhappy with her hair. She had used box dye and a 30-volume developer to cov...
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