WHICH CLEAN HAIRCARE PRODUCTS ARE RIGHT FOR YOU
Introducing: Moisture Recovery 24Hr Moisture Recharge Leave-In20250729163717
Introducing: Moisture Recovery 24Hr Moisture Recharge Leave-In
The Dry Hair Revival Starts HereWhen your clients’ hair is thick, coarse, or parched beyond belief, sometimes a little hydration just isn’t enough. Th...
Blonde and Bright with SilverLight20250725141509
Blonde and Bright with SilverLight
Featuring Joico Global Brand Storyteller and Blonde Specialist, Olivia ThompsonWhen Joico Global Brand Storyteller and Blonde Specialist, Olivia Thomp...
Starstruck Color Block: The “Gemini” Technique20250721092204
Starstruck Color Block: The “Gemini” Technique
Featuring Joico Global Technical Director, Jeannetta Walker-RodgersThe Gemini hair trend is taking TikTok by storm, and no one does it better than Joi...
Total Blonde Transformation20250714105054
Total Blonde Transformation
Featuring Joico Global Brand Ambassador and Artistic Director, Larisa LoveWant to see true one-session magic? Check out this beautiful blonde transfor...
Dark-to-Light Transformation20241031143838
Dark-to-Light Transformation
Featuring Joico Global Technical Director, Jeannetta Walker-Rodgers“I’m always inspired by an amazing transformation,” says Joico Global Technical Dir...
Marketing Magic! The Fall Hair-Color Menu20241016162350
Marketing Magic! The Fall Hair-Color Menu
Want to fill your books all season? Offer this glorious collection of fall color looks, inspired by a trending palette of burnished, autumnal shades t...
Trending Carmel Brunette20240925162507
Trending Carmel Brunette
Featuring BTC Brand Content Creator, Melissa Maloney“There’s a fine line between making a brunette client feel lighter, and making them TOO blonde,” e...
Rich Espresso Brunette Curls20240920091820
Rich Espresso Brunette Curls
Featuring Joico Technical Director, Jeannetta Walker-RodgersMy client was unhappy with her hair. She had used box dye and a 30-volume developer to cov...
A Night Out in Miami With… The Curls!20240913181933
A Night Out in Miami With… The Curls!
The evening was sizzling with style as Joico celebrated the kickoff of Hispanic Heritage Month and the exciting launch of our Curls Like Us Collection...
Luxe Muted Blonde20240904192046
Luxe Muted Blonde
Featuring Joico Global Brand Ambassador and Artistic Director, Larisa LoveDeliver that “just right” blondeArtist Quote"SilverLight Powder Lightener is...
