WHICH CLEAN HAIRCARE PRODUCTS ARE RIGHT FOR YOU
Fall in Love With Shine: Must-Try Hair Colors for the Season20251006152020
Fall in Love With Shine: Must-Try Hair Colors for the Season
The Shine Theory: Why LumiShine Defines Fall 2025This fall, the hottest accessory isn’t a new bag or boots—it’s shine. More than a finishing touch, sh...
NEW: Dream Blowout Glass 72hr Frizz Fighter20250922111300
NEW: Dream Blowout Glass 72hr Frizz Fighter
Blowouts That Last Days, Not HoursGive your clients the kind of blowout they’ll rave about—one that delivers glass-like shine, while resisting humidit...
3 Fall Hair Color Trends Too Hot to Miss20250822093607
3 Fall Hair Color Trends Too Hot to Miss
Your Sneak Peek at Fall’s Must-Know ShadesFall is on the horizon—and with it comes a fresh wave of hair color inspiration your clients will be asking ...
Dry Hair Revival: Your Guide to 24-Hour Moisture20250820092636
Dry Hair Revival: Your Guide to 24-Hour Moisture
Moisture Recovery vs HydraSplash – The Pro’s Backbar PlaybookFrom parched to replenished, the right hydration ritual starts at the backbar. In this pr...
Introducing: Moisture Recovery 24Hr Moisture Recharge Leave-In20250729163717
Introducing: Moisture Recovery 24Hr Moisture Recharge Leave-In
The Dry Hair Revival Starts HereWhen your clients’ hair is thick, coarse, or parched beyond belief, sometimes a little hydration just isn’t enough. Th...
Blonde and Bright with SilverLight20250725141509
Blonde and Bright with SilverLight
Featuring Joico Global Brand Storyteller and Blonde Specialist, Olivia ThompsonWhen Joico Global Brand Storyteller and Blonde Specialist, Olivia Thomp...
Starstruck Color Block: The “Gemini” Technique20250721092204
Starstruck Color Block: The “Gemini” Technique
Featuring Joico Global Technical Director, Jeannetta Walker-RodgersThe Gemini hair trend is taking TikTok by storm, and no one does it better than Joi...
Total Blonde Transformation20250714105054
Total Blonde Transformation
Featuring Joico Global Brand Ambassador and Artistic Director, Larisa LoveWant to see true one-session magic? Check out this beautiful blonde transfor...
Dark-to-Light Transformation20241031143838
Dark-to-Light Transformation
Featuring Joico Global Technical Director, Jeannetta Walker-Rodgers“I’m always inspired by an amazing transformation,” says Joico Global Technical Dir...
Marketing Magic! The Fall Hair-Color Menu20241016162350
Marketing Magic! The Fall Hair-Color Menu
Want to fill your books all season? Offer this glorious collection of fall color looks, inspired by a trending palette of burnished, autumnal shades t...
