Champagne Ice Blonde20160408103737

Champagne Ice Blonde

Brassy results leaving you blue? Denis De Souza shows you how to create this lustrous, cool blonde color without a hint of brassiness....
Rummer Willis20160306173146

Rummer Willis

When Dancing With The Stars champ, Rumer Willis, wanted to go back to her "roots" - a rich shade of black genetically gifted to her by mom, Demi Moore...
Bronde Sombre20160306162140

Bronde Sombre

The trend for this Autumn/Winter is the Bronde aka Blonde + Brunette. This Bronde Sombre uses contrasting shades throughout the length of the hair fro...
Brilliant Brunette20160306160900

Brilliant Brunette

The perfect formula to add dimension and depth to levels 4-6....
Royal Brunette20160306153545

Royal Brunette

Brassy results leaving you blue? Denis De Souza shows you how to create this lustrous, cool blonde color without a hint of brassiness....
Neon Color Wave20160225175721

Neon Color Wave

Brave the sea of mermaid hair with this neon color wave formula.Color IntensityStep 1: Apply level 9 silver toner formula (below). Really over mix to ...
Blonde Evolution20160225165914

Blonde Evolution

“There is power in Joico’s K-PAK Crème lightener to maintain the integrity of the hair and achieve results like this.” – Zoe CarpenterCOLOR FORMULASSt...
Confetti Collection20160219165627

Confetti Collection

Joico Color International Artistic Director, takes us step by step through a sweet yet edgy look that’s bursting with candy-colored vibrancy and unbel...
Ageless Brunette20160218120002

Ageless Brunette

Our Ageless Brunette: a brilliant brunette technique from colorist extraordinaire, Eric Mayes, that uses a trio of application techniques to create a...
Xtra Red20160218103220

Xtra Red

This technique calls for opposites in placement and tone: one side horizontal/diagonal placement with shades ranging from copper to red to purple; the...