“Silver Plated”….The Look, The Lesson, The Pow20200122152007

“Silver Plated”….The Look, The Lesson, The Pow

Joico Brand Storyteller, Olivia Smalley, was jumping for joi. One of her very favorite clients (who had moved across the country) was back in her chai...
Get Kristin Stewart’s Edgy Blonde Highlights20200122101137

Get Kristin Stewart’s Edgy Blonde Highlights

 View this post on Instagram A post shared by Joico (@joico) on Jan 10, 2020 at 10:16am PSTHere’s the down-low on this cool combo of dark-me...
These 2 Hot Pros Are Determined To Build Your Biz!20200110125050

These 2 Hot Pros Are Determined To Build Your Biz!

WELCOME ABOARD!We couldn’t be more thrilled to roll out the welcome mat for two superstar hairdressing talents, both of whom have made a major mark on...
Take A Trip Down Memory Lane With 2019’s Fav Looks20191230122013

Take A Trip Down Memory Lane With 2019’s Fav Looks

LOOK #1 View this post on Instagram A post shared by Joico (@joico) on Jul 17, 2019 at 6:32am PDT#joiful Tip: “I used @Joico Defy Damage Pro...
New “Lavender Swirl” Hair Color Formula by Larisa Love20191119073747

New “Lavender Swirl” Hair Color Formula by Larisa Love

You’ll be doing a happy dance when you try this 'Lavender Swirl' - Joico Brand Ambassador Larisa Love’s latest look created with her exciting Color In...
Step-By-Step Looks From Nine Zero One Salon Pros20191104103644

Step-By-Step Looks From Nine Zero One Salon Pros

Signature California BlondeThe Artist: Nine Zero One Salon owner, Nikki LeeThe Story: Cali Blondes are practically a calling card for one of LA’s most...
We’re Sharing Our Fans’ BEST Insta Looks & The Formulas20191031103549

We’re Sharing Our Fans’ BEST Insta Looks & The Formulas

 View this post on Instagram A post shared by Joico Color Intensity (@joicointensity) on Jul 24, 2019 at 5:35pm PDTFORMULASFormula By: @juan...
Biz-Building 101: How To Create Your Own “Brand”20191028140749

Biz-Building 101: How To Create Your Own “Brand”

The little things really do count"Details are exceptionally important. If we put as much effort into the way our business looks as we do into our skil...
The Muse: Gill Berry20191022121717

The Muse: Gill Berry

6:00 A.M. I am rudely awakened by one of our four Labradors -- usually Pickle, who likes to pant in my face until I can’t pretend to be asleep any lon...
Behind The Scenes At A Hair Show: Richard Mannah Tells All20191015095921

Behind The Scenes At A Hair Show: Richard Mannah Tells All

The concept...“To me, editorial styling for a show means creating looks that could be seen on a professional model, celebrity, in a fashion magazine, ...