WHICH CLEAN HAIRCARE PRODUCTS ARE RIGHT FOR YOU
Balayage vs Foilyage: Formulas & Techniques20230410135652
Balayage vs Foilyage: Formulas & Techniques
Featuring Joico Artistic Educator and Brand Content Creator, Mai HernandezEven if you’re well-versed in the art of hair painting, you may still have t...
Speaking Bluntly…About the New Bob! 🗣️20230407113205
Speaking Bluntly…About the New Bob! 🗣️
WITH JOICO GLOBAL ARTISTIC DIRECTOR, RICHARD MANNAH The iconic bob haircut has been around since the days of Cleopatra; and like all good things, it’s...
Put These New Spring Formulas on Your Menu!20230402210625
Put These New Spring Formulas on Your Menu!
Featuring:Joico Celebrity Artist,Jill Buck of Salon 901Joico Global Brand Ambassador,Larisa LoveJoico Global Brand Education Expert,Ricardo SantiagoOu...
Latina and Proud! A ‘Joi-ous’ Evening Celebrating Women’s History Month And Shining A Light On Latinas, Hair, And Community20230330145515
Latina and Proud! A ‘Joi-ous’ Evening Celebrating Women’s History Month And Shining A Light On Latinas, Hair, And Community
It was a very special evening of brilliance, flavor, and pizzaz, as we honored Women’s History Month with a group of extraordinary Latina women who ha...
LumiShine’s NEW 10PV is the IT Toner for Silver Blondes20230327024616
LumiShine’s NEW 10PV is the IT Toner for Silver Blondes
Featuring Joico Artistic Educator, Mai Hernandez“My client wanted me to blend her natural color with her gray hair,” says Joico Artistic Educator, Mai...
Dazzling!!! This New PV/BV blonde Is So Cool20230322150040
Dazzling!!! This New PV/BV blonde Is So Cool
With Joico Global Brand Storyteller, Olivia ThompsonUneven banding and dark, warm regrowth at the roots. It was a problem that Joico Global Brand Stor...
The Well-Blended Blonde: How to Nail It!20230319120314
The Well-Blended Blonde: How to Nail It!
With Joico Global Education Expert, Ricardo Santiago “My inspiration for my client, Alanna, was to brighten her up and get her roots caught back up to...
Oh, Those Cool Blondes! Meet the New LumiShine Violets20230312225804
Oh, Those Cool Blondes! Meet the New LumiShine Violets
You’re about to make your blonde clients soooo joi-ful -- because 9 brand-new LumiShine Demi Permanent Liquid shades have arrived to expand your super...
This Cool Blonde Was Created with New VG & BV Demis!20230308174651
This Cool Blonde Was Created with New VG & BV Demis!
Featuring Joico Global Education Expert, Ricardo Santiago“Imagine a beautifully reflective blonde that’s low-maintenance AND avoids those dreaded bras...
Come Along on the Modern Artist Tour with Larisa Love!20230305112721
Come Along on the Modern Artist Tour with Larisa Love!
Starring Joico Global Brand Ambassador, Larisa LoveLarisa Love fever is on fire! Come along for the ride as Joico’s Global Brand Ambassador hits the r...
