Featuring Joico Master Artist, Kyle Miller
Just when you thought you knew everything there is to know about gray hair, we got some hot intel from Joico Master Artist, Kyle Miller. And we’re pretty sure it will make you say, “Wait…wha???”
☆ Newsflash: Coloring your hair won’t cause more gray to grow
“Hair color simply doesn’t penetrate the scalp or follicle, so this is not possible,” says Kyle, who acknowledges that as hair becomes increasingly gray, you’ll probably notice it’s time for retouches more often. “When you need your hair colored, look no further than Joico’s LUMI10 10-minute Permanent Color. It will have you in and out of the salon in a flash. My clients love this because they have more time to do other things — like spend time with family.” (Bonus: It also comes in 20 intermixable shades so you can really get a customized look.)
☆ Newsflash: Gray hair is a family affair
“Gray hair is actually determined by genetics,” explains Kyle. “Take a look at your grandparent’s hair, because it’s a good indicator of how your hair will be.”
☆ Newsflash: Gray hair is…um…a little delicate
In fact, reports Kyle — gray hair may be more prone to damage from thermal styling. “This is why I love Joico’s Youth Lock Blowout Crème. It’s formulated with Collagen and is developed with Smart-Release Technology; which ensures that your hair will stay protected from the heat of your blow dryer, keeping things smooth, frizz and static free!”
☆ Newsflash: Gray hair isn’t gray
“Gray hair is actually unpigmented, because your body slowly starts to slow down the production of natural hair pigment – aka, melanin — as you age.” Which means those strands that we coin “gray,” can actually be white, silver, or almost transparent.
☆ Newsflash: Gray hair has a different texture than other strands
Nope. It’s not your imagination. The reason you’re having trouble taming those babies is because they don’t behave/feel/look like the rest of your hair. “That doesn’t mean you can’t style it and make it behave as you’d like,” says Kyle. “Moisture and collagen are big helpers in taming those non-pigmented strands; and Joico’s YouthLock home-care collection offers exactly what you need. My clients love the softness, shine, and manageability that the YouthLock care line delivers.”
The YouthLock Collection…
YouthLock Shampoo formulated with collagen recaptures the job of lush and lively hair cleanser that revitalizes each strand for a lustrous comeback. Purifying hair of daily dirt and grime, this gentle, sulfate-free formula*** delivers full-tilt clean, while reducing hair fall and delivering big-time shine for the ages.
YouthLock Conditioner reinvents hair that’s become dry, brittle, and falling short by handing it a transformative new outlook on life. Delivering that timeless body, bounce, shine, and softness of days gone by, this collagen-enriched formula gives your unmanageable, wiry strands a supple second chance. Daily detangling becomes a breeze and hair fall is reduced, while the legendary power of Buriti fruit oil – chockfull of antioxidants and vitamins known to help restore hydration and shine – imparts a truly healthy, ageless boost.
YouthLock Treatment Masque, the deeply nourishing strategy for soft, bouncy, manageable lushness, unmasks those glory days of sparkling, healthy hair. Dry, frizzy, unruly strands are instantly transformed; hair fall is reduced*; and frizz becomes a faint memory. You simply apply to clean, damp hair; leave on 2-5 minutes, and then rinse.
YouthLock Blowout Crème is a heat-busting shield of protection that safeguards strands from breakage, hair fall, humidity, and even frizz. Stepping in front of the struggle of damaging heat tools, Blowout Crème reverses the effect of time on each strand; delivering body, bounce, and shine, while protecting hair from environmental hazards. With each application of this collagen-infused formula, you’ll kiss the effects of humidity and static goodbye, as hair is strengthened and instantly revitalized with an ageless glow.
* Due to breakage from brushing on damaged hair vs. non-conditioning shampoo ** SLS/SLES sulfates = sodium lauryl sulfate/sodium laureth sulfate
