The Super Highlight: All Is Bright!20230111001859

The Super Highlight: All Is Bright!

With Joico Global Brand Educator, Olivia Thompson“Highlighting is one of the most requested services in the salon” says Joico Global Brand Storyteller...
The “Winter Bronde” Technique…We’re in LOVE20230101115632

The “Winter Bronde” Technique…We’re in LOVE

With Joico Global Brand Educator, Olivia ThompsonKnow that moment when your brunette client is jones-ing for a little brightness in the middle of wint...
Brunette Need a Sparkle? Try “Cashmere!”20221222050025

Brunette Need a Sparkle? Try “Cashmere!”

With Joico Celebrity Artist, Jill Buck Of Salon 901“Many brunette clients get nervous about looking too light or too brassy,” says Joico Celebrity Art...
Copper Dreams: Holiday Color Refresh20221219050017

Copper Dreams: Holiday Color Refresh

With Joico Global Education Expert, Ricardo SantiagoYour brunette client was in not long ago for a full color appointment; but now it’s December, and ...
Yum! See How We’re Celebrating National Candy Day!20221103050042

Yum! See How We’re Celebrating National Candy Day!

Did you know tomorrow is National Candy Day? We’re celebrating by unwrapping some of YOUR gorgeous work. Check out these sweet haircolor confections w...
Formula Friday: Try the Gilded Brunette!20221014050006

Formula Friday: Try the Gilded Brunette!

With Joico Guest Artist, Nathi VegaWant to know what Joico Guest Artist, Nathi Vega, did when she wanted to add that wow factor to her model’s long, l...
The Sun-Kissed Brunette: It’s Sizzling Hot!20221013050053

The Sun-Kissed Brunette: It’s Sizzling Hot!

With Joico Artistic Educator, Mai HernandezWhen Joico Artistic Educator, Mai Hernandez, wanted to bring the natural brunette beauty of her gorgeous La...
These Two Pros Bonded with Blonde Life!20221006050011

These Two Pros Bonded with Blonde Life!

THEY BONDED BY BLONDEWant to know what happens when one MAJOR hairdresser (Joico Global Brand Ambassador, Larisa Love) takes another MAJOR hairdresser...
The Brightened-Up Blonde (It’s Sooo Natural Looking)20221003075019

The Brightened-Up Blonde (It’s Sooo Natural Looking)

With Joico Artistic Educator, Mai Hernandez“My brunette client was ready for a change to blonde, but didn’t want to lose her identity – she still want...
The Red-Hot Fall Series20220912050055

The Red-Hot Fall Series

PART 1: “BURGUNDY SPLENDOR”Featuring Joico Master Colorist, Sherry RatayWhat started the obsession this year? Maybe it’s all the celebs who’ve been dy...