WHICH CLEAN HAIRCARE PRODUCTS ARE RIGHT FOR YOU
This Cool Blonde Was Created with New VG & BV Demis!20230308174651
This Cool Blonde Was Created with New VG & BV Demis!
Featuring Joico Global Education Expert, Ricardo Santiago“Imagine a beautifully reflective blonde that’s low-maintenance AND avoids those dreaded bras...
Try This Coppery Balayage with New LumiShine NC!20230226211658
Try This Coppery Balayage with New LumiShine NC!
With Joico Celebrity Artist, Jill Buck Of Salon 901Talk about sparkling! The latest look from Joico Celebrity Artist, Jill Buck, of Salon Nine Zero On...
Celebs Can’t Stop Asking for “Winter Gold” Hair20230219105224
Celebs Can’t Stop Asking for “Winter Gold” Hair
With Joico Global Brand Ambassador, Larisa LoveWant to know what’s quickly becoming Hollywood’s hottest trend? The gloriously gilded Winter Gold hair ...
Fire! How to Try the Burnt-Copper Hair Trend20230215182734
Fire! How to Try the Burnt-Copper Hair Trend
With Joico Global Brand Ambassador, Larisa Love“Change is in the hair,” says Joico Global Brand Ambassador, Larisa Love. And no color is blazing a hot...
The Best Of Red20230202095501
The Best Of Red
If ever there were a month to blow us away with your stunning red looks, February is it – frankly, we can’t stop swooning over your fiery and fab Inst...
Doja Cat Goes Twice As Icy20230130215650
Doja Cat Goes Twice As Icy
Even on the shortest, chicest, tightest haircut, keeping up that icy-cool look is key; and that’s why musical megastar, Doja Cat, has her mane man on ...
No Way! There’s GRAY Under This Balayage Brunette?20230129231256
No Way! There’s GRAY Under This Balayage Brunette?
With Joico Guest Artist, Nathi VegaJoico Guest Artist, Nathi Vega, admits it can be tricky to conceal gray on a Level 1 - 5 brunette. So she came up w...
This!!! See What LUMI10’s New NC Shades Can Do20230115170835
This!!! See What LUMI10’s New NC Shades Can Do
Featuring Joico Global Education Expert, Ricardo Santiago“I love the depth and richness that we get from LUMI10’S new NC shades,” says Joico Global Br...
The Super Highlight: All Is Bright!20230111001859
The Super Highlight: All Is Bright!
With Joico Global Brand Educator, Olivia Thompson“Highlighting is one of the most requested services in the salon” says Joico Global Brand Storyteller...
The “Winter Bronde” Technique…We’re in LOVE20230101115632
The “Winter Bronde” Technique…We’re in LOVE
With Joico Global Brand Educator, Olivia ThompsonKnow that moment when your brunette client is jones-ing for a little brightness in the middle of wint...
