WHICH CLEAN HAIRCARE PRODUCTS ARE RIGHT FOR YOU
Dazzling!!! This New PV/BV blonde Is So Cool20230322150040
Dazzling!!! This New PV/BV blonde Is So Cool
With Joico Global Brand Storyteller, Olivia ThompsonUneven banding and dark, warm regrowth at the roots. It was a problem that Joico Global Brand Stor...
The Well-Blended Blonde: How to Nail It!20230319120314
The Well-Blended Blonde: How to Nail It!
With Joico Global Education Expert, Ricardo Santiago “My inspiration for my client, Alanna, was to brighten her up and get her roots caught back up to...
This Cool Blonde Was Created with New VG & BV Demis!20230308174651
This Cool Blonde Was Created with New VG & BV Demis!
Featuring Joico Global Education Expert, Ricardo Santiago“Imagine a beautifully reflective blonde that’s low-maintenance AND avoids those dreaded bras...
Try This Coppery Balayage with New LumiShine NC!20230226211658
Try This Coppery Balayage with New LumiShine NC!
With Joico Celebrity Artist, Jill Buck Of Salon 901Talk about sparkling! The latest look from Joico Celebrity Artist, Jill Buck, of Salon Nine Zero On...
Celebs Can’t Stop Asking for “Winter Gold” Hair20230219105224
Celebs Can’t Stop Asking for “Winter Gold” Hair
With Joico Global Brand Ambassador, Larisa LoveWant to know what’s quickly becoming Hollywood’s hottest trend? The gloriously gilded Winter Gold hair ...
Fire! How to Try the Burnt-Copper Hair Trend20230215182734
Fire! How to Try the Burnt-Copper Hair Trend
With Joico Global Brand Ambassador, Larisa Love“Change is in the hair,” says Joico Global Brand Ambassador, Larisa Love. And no color is blazing a hot...
The Best Of Red20230202095501
The Best Of Red
If ever there were a month to blow us away with your stunning red looks, February is it – frankly, we can’t stop swooning over your fiery and fab Inst...
Doja Cat Goes Twice As Icy20230130215650
Doja Cat Goes Twice As Icy
Even on the shortest, chicest, tightest haircut, keeping up that icy-cool look is key; and that’s why musical megastar, Doja Cat, has her mane man on ...
No Way! There’s GRAY Under This Balayage Brunette?20230129231256
No Way! There’s GRAY Under This Balayage Brunette?
With Joico Guest Artist, Nathi VegaJoico Guest Artist, Nathi Vega, admits it can be tricky to conceal gray on a Level 1 - 5 brunette. So she came up w...
This!!! See What LUMI10’s New NC Shades Can Do20230115170835
This!!! See What LUMI10’s New NC Shades Can Do
Featuring Joico Global Education Expert, Ricardo Santiago“I love the depth and richness that we get from LUMI10’S new NC shades,” says Joico Global Br...
