WHICH CLEAN HAIRCARE PRODUCTS ARE RIGHT FOR YOU
Sunshine Blonde20180207162837
Sunshine Blonde
Lisa Satorn, Senior Stylist at 901 Salon, created this look Sunshine Blonde. Her inspiration was “island vibes”. Lisa said, “She has beautiful thick n...
Icy Silver Blonde20180207162000
Icy Silver Blonde
To create this icy silver blonde, Melody Sparrow first had to “erase” Joico Color Intensity magenta and pink faded from her clients hair. She used Joi...
Reverse Blonde Diffusion20180204180437
Reverse Blonde Diffusion
Beverly Hills, CA (August 6, 2018) Joico Guest Artist Zoë Carpenter shows off her new “Reverse Blonde Diffusion” technique for the perfect glam blonde...
Face Frame Balayage20180204180402
Face Frame Balayage
Joico Brand Ambassador Larisa Love shows off her Face Frame Balayage method to enhance this natural brunette using Blonde Life and LumiShine Color. Tu...
Boulevard Blonde20170218104954
Boulevard Blonde
Ricardo’s secret for gorgeous, dimensional color? He uses his signature color melting technique that not only creates a blend down the length of the h...
Hillary Duff’s Bright Blonde Life Formula20170207155917
Hillary Duff’s Bright Blonde Life Formula
Riawna lifted Hilary about nine levels, from a dark brown to a superlight, icy blond. Riawna used about 150 foils on Hilary to achieve a dramatic tran...
Rummer Willis20160306173146
Rummer Willis
When Dancing With The Stars champ, Rumer Willis, wanted to go back to her "roots" - a rich shade of black genetically gifted to her by mom, Demi Moore...
Bronde Sombre20160306162140
Bronde Sombre
The trend for this Autumn/Winter is the Bronde aka Blonde + Brunette. This Bronde Sombre uses contrasting shades throughout the length of the hair fro...
Brilliant Brunette20160306160900
Neon Color Wave20160225175721
Neon Color Wave
Brave the sea of mermaid hair with this neon color wave formula.Color IntensityStep 1: Apply level 9 silver toner formula (below). Really over mix to ...
