WHICH CLEAN HAIRCARE PRODUCTS ARE RIGHT FOR YOU
Dark-to-Light Transformation20241031143838
Dark-to-Light Transformation
Featuring Joico Global Technical Director, Jeannetta Walker-Rodgers“I’m always inspired by an amazing transformation,” says Joico Global Technical Dir...
Marketing Magic! The Fall Hair-Color Menu20241016162350
Marketing Magic! The Fall Hair-Color Menu
Want to fill your books all season? Offer this glorious collection of fall color looks, inspired by a trending palette of burnished, autumnal shades t...
Luxe Muted Blonde20240904192046
Luxe Muted Blonde
Featuring Joico Global Brand Ambassador and Artistic Director, Larisa LoveDeliver that “just right” blondeArtist Quote"SilverLight Powder Lightener is...
Hot Trend: the Dark-Chocolate Brunette20240826122659
Hot Trend: the Dark-Chocolate Brunette
Featuring Joico Global Brand Ambassador and Artistic Director, Larisa LoveThere’s nothing bittersweet about the melty lusciousness of rich, deep, dark...
Brunette Transformation: Subtle But Powerful!20240815083329
Brunette Transformation: Subtle But Powerful!
Featuring Joico Artistic Educator and Brand Content Creator, Mai Hernandez“Not all transformations have to be major,” says Joico Artistic Educator and...
Rose-Gold: The Touch-up That’s Trending20240726164323
Rose-Gold: The Touch-up That’s Trending
Featuring Joico Global Brand Ambassador and Artistic Director, Larisa LoveThe hottest way to infuse hair color with a playful, pretty edge? Try a whis...
Piping Hot Right Now: Mocha!20240724170356
Piping Hot Right Now: Mocha!
Featuring BTC Brand Content Creator, Melissa MaloneyBTC Brand Content Creator, Melissa Maloney’s client ordered some gray coverage, minus a shot of br...
Hot Blondes: The Trending Trio20240718090356
Hot Blondes: The Trending Trio
Featuring BTC Brand Content Creators Melissa Maloney and Sarah CabralWhat do Buttercream, Ombré, and the eternally beloved Lived-In Look all have in c...
Brunette’s Big Moment20240701092352
Brunette’s Big Moment
Featuring Joico Global Artistic Director, Laura GibsonGet your fall plan in place, because brunette is seriously on the map. Luscious, melty mochas…be...
Our Pride and Joi: Gorgeous Hair!20240624091136
Our Pride and Joi: Gorgeous Hair!
As we celebrate the beauty of inclusivity this month, there’s no better time to showcase our extraordinarily talented LGBTQ+ artists and their virtual...
