THE FALL MONARCH TECHNIQUE
Featuring Joico Global Brand Storyteller, Olivia Smalley
Inspired by the changing colors of the season, and the symbol of new beginnings, Joico Global Brand Storyteller, Olivia Smalley, unleashes her latest brunette color technique, The Fall Monarch. With glistening warm highlights flitting through a cocoa base, it’s the perfect way to embrace autumnal tones.
Olivia describes her inspo…
“The inspiration behind this color is the monarch butterfly. Butterflies are a symbol of new beginnings; and this color is a tribute to the beginning of fall and preparing for the new season.. For me, this includes all the beautiful fall tones!”
Two must-have products during her color appointments…
ProSeries 1, Joico’s Bond-Protecting Color Optimizing Spray, starts the process of healthy-hair transformation with an easy spray-on application. Defy Damage instantly goes to work, strengthening and rebuilding bonds, heightening product performance, and providing powerful (and immediate) damage protection right before your eyes.
It’s completed with ProSeries 2, Bond-Strengthening Color Treatment at the shampoo bowl, where those same breakthrough ingredients — Arginine, Moringa Seed Oil, and a Protective Lipid — team up with Joico’s SmartRelease Technology, a one-of-a-kind liposome delivery system that continuously releases powerful Rose Hip Oil, Arginine, and Keratin.
Olivia’s Fall Monarch Formula
- Process
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Rinse and shampoo: with Joico Defy Damage Protective Shampoo
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Apply Joico LumiShine Demi-Permanent Liquid Color in equal parts 8RR+7NC + 8NC with 5 Volume LumiShine Developer
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Process and rinse
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Post Treatment: Finish with Joico Defy Damage ProSeries 2 Bond-Strengthening Color Treatment
Watch and learn with Olivia
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