How 4 Pros Became the “Experiment” Clients!

BLONDE ENDORSEMENT

Fact: The newly-enhanced Blonde Life collection will rock your world.
Don’t believe us? Take it straight from the mouths of eight hairdressers who road-tested these bond-builders (aka blonde builders!) in the ultimate behind-the-scenes experiment. Hear how the beauty unfolded, here:

Once upon a time…

We put four of our superstar hairdressers behind the chair. And they put four of their favorite hairdressers IN the chair. The mission? To see what would happen when the new Blonde Life collection was put to the ultimate test. Turns out, their bond was strengthened by blonde – in every way possible. The insider testimonials you’re about to hear are PROOF that the beauty of blonde has the power to unite us as artists, and set us apart as individuals.

Let’s roll out the results: What the pros had to say…

I’ve known Olivia for a decade. And when I saw her regrowth, I wanted to give her a bright, vibrant blonde. We used Blonde Life Powder Lightener, which kept her hair so healthy because it has a built-in bond-builder, and exotic oils to keep hair moist as it’s lifting. I then toned her with two of the new shades; adding a little bit of coolness, but still bright and beige-y.

Larisa LoveJoico Global Brand Ambassador

I’m very happy! I feel like my hair is actually better AFTER the service – moisturized, touchable, glossy, and soft.

Olivia Thompson, her "co-chair"Joico Global Brand Storyteller

The goal was to touch up and lighten her base, incorporating copper throughout. I used Blonde Life Balayage Lightener — which has a bond-builder in it — and hair stayed moist and lifted to a beautiful golden tone.

Laura GibsonJoico Artistic Director of Haircolor

I’m absolutely in love with this hair color! It brings out the warmth in my skin tone, gives me a great glow, and doesn’t wash me out. My hair is super shiny and healthy.

Ruby Kim, her "co-chair"Joico Guest Artist

I wanted to give Autumn that summer Cali warm-blonde, sun-kissed look, while still keeping the lived-in effect at the root, and brightening up everything around the ends and face. It’s my signature ribbon effect. Because I used the Blonde Life Powder Lightener and Coconut Developer, we got 9+ levels of lift – even with hair as dark as Autumn’s. I then melted her roots, and added a gorgeous, shiny beige-blonde using the new 9V and 10N.

Nathi VegaJoico Guest Artist

I’m obsessed with this creamy beige tone! My hair honestly feels healthier AFTER than before. Just amazing!

Autumn Whitaker, her "co-chair"Joico Guest Artist

Capri has such beautiful highlighted curls. She wanted dimension, easy grow out, a pop of color, and a little bit of lightness…without compromising the integrity of her hair. I used the new Demi shades – 9 SB and 10N – with the new Blonde Life Developer. That coconut oil is the secret sauce!

Jessenia RobayoJoico Guest Artist

My main concern was that I didn’t want my hair to break or become dehydrated. Afterwards, it actually felt healthier and lighter thanks to the bond builder – which has never happened before! And the gloss was so hydrating.

Capri Perez, her "co-chair"Joico Guest Artist

The products they test-drove…

NEW Blonde Life Balayage Lightener
No more having to choose between lift and creative freedom. We’ve teamed the power of Blonde Life Lightening Powder with the precision of kaolin clay in our NEW Blonde Life Balayage Lightener that lifts hair up to 7+ levels in a single application.

NEW Blonde Life Demi Gloss
Blonde Life Demi Gloss shades are the most versatile tool in the entire Blonde Life system—allowing you to tone and customize pre-lightened hair with seven stunning shades you can mix and match to your clients’ needs.

NEW Coconut Oil Developers
We mixed nourishing Coconut Oil into the blonding process with three new Blonde Life Developers – formulated to work in harmony with all Blonde Life lighteners and toners, so hair feels soft and hydrated after every service.