Life can do a number on any hair color. But blondes can be especially susceptible to dryness, brassy tones, breakage, and other sun/blowdryer/heat-styling disasters. Today, it’s Blonde Life to the rescue, with a plan for every problem!
Dear Joico,
Please help! My blonde hair has become…
CRAZY DRY
We hear you. It’s not uncommon for delicate blonde strands to get thirsty for, well, a lot of reasons. Like: They can become more porous and vulnerable from exposure to bleach…or parched by the heat of the sun and frequent flat-ironing/curling sessions.
The Save:
Blonde Life Brightening Conditioner
Experience the lightness of a lotion and science of a serum with this deeply-nourishing, daily Conditioner that hydrates highlighted blonde hair without weighing strands down. Thanks to an exotic blend of rich Tamanu and Manoi oils, your delicate strands will be treated to maximum shine, frizz-fighting power, and gleaming, on-tone blonde that combs through like a dream.
Directions: Distribute a small amount evenly to freshly-washed hair; leave in for one minute, then rinse.
YELLOWISH
Such a bummer when your hairstylist has toned your blonde to perfection…but a few weeks later, things look brassy and unflatteringly warm.
The save:
Blonde Life Violet Shampoo and Conditioner
This sulfate-free combo is stocked with powerful ingredients -- like an exotic blend of rich Tamanu and Manoi oils – to fight frizz, banish brass, and rehydrate hair, while strategically counter-balancing yellow tones that can creep into highlighted blondes. The Conditioner offers luxurious slip and detangling power, plus hydration, protection from the elements, and even frizz.
Directions: Saturate hair thoroughly with warm water, then work in a good dollop of Shampoo, gently massaging into a lather. Apply Conditioner to damp, towel-dried hair; leave on for 1 – 2 minutes, and rinse.
DULL AS DISHWATER
Blondes are at their most gorgeous when hair is gleaming and shiny – and when it’s not, strands instantly take on a dry, unruly appearance.
The save:
Blonde Life Brightening Shampoo
Whether you’re the palest platinum or honeyed blonde, this is the combo to reach for when you want to bring blonde hair back to life with a brass-neutralizing, sulfate-free formula. The Shampoo features powerful ingredients that fight frizz, add hydration, and take a gentle hand with fragile, highlighted strands, so blonde hair becomes bright, brilliant, and gleamingly gorgeous.
Directions: Saturate hair thoroughly with warm water, then work in a good dollop of Shampoo, gently massaging into a lather. Rinse and repeat if necessary.
Brilliant Glow Brightening Oil
Get ready for a radiance that shines an instant mega-spotlight on highlighted blonde hair! Just a drop or two of this glistening formula -- stocked with exotic Monoi and Tamanu Oils to nourish and protect each delicate strand, banish frizz, and create 7X more strength – and hair is transformed. Watch as your blonde becomes instantly silky, smooth, and gorgeously gleaming.
Directions: Apply 1 – 2 pumps to dry or damp hair, work through, and style as usual.
KINDA FRIZZY
Smooth blonde curls and waves are one thing…but frizzy blonde hair goes against the grain, often appearing dry and disobedient.
The save:
Blonde Life Brightening Masque
This illuminating treatment hydrates highlighted blondes, softens each strand, and amps up the gleam factor by banishing frizz, along with unwanted trace minerals that can lead to dullness and yellow tones. Thanks to exotic ingredients, like rich Tamanu and Manoi oils, you’ll get a crystal-clear finish in just one easy, 5-minute treatment.
Directions: Apply to freshly-cleansed, damp hair. Leave on 3 - 5 minutes; rinse. Use one or more times per week as needed.
