WHICH CLEAN HAIRCARE PRODUCTS ARE RIGHT FOR YOU
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Joi & Juneteenth: A Generational Celebration20240619092000
Joi & Juneteenth: A Generational Celebration
As we recognize & celebrate Juneteenth, we’re honored to share a thought-provoking video created by Joico Global Technical Director, Jeannetta Wal...
Rainbow Color Now Blooming20240617112645
Rainbow Color Now Blooming
Think bold shades are sitting on the sidelines? These trending Joico Color Intensity looks are popping up all over Instagram; gorgeous proof that guts...
Diversity, Equity, and Inclusion: The Conversation Continues…20240613163523
Diversity, Equity, and Inclusion: The Conversation Continues…
Recently, Joico Global Technical Director, Jeannetta Walker-Rodgers, sat down for a deeply insightful chat with Ariona Beninato, founder of Collective...
Let’s Talk Empowerment & Equity20240610173031
Let’s Talk Empowerment & Equity
Meet Joico Global Technical Director Jeannetta Walker-Rodgers…With 20+ years’ experience in hairstyling, coloring, and extensions under her belt, Chic...
7-Second Bond Builder Takes Tiktok by Storm!20240606160555
7-Second Bond Builder Takes Tiktok by Storm!
Watch the video that’s blowing up on TikTok…Almost 900K viewers watched beauty influencer, Cici Michele (@_cicimichele), cut her time-consuming health...
Good Housekeeping Winner! Inner Joi Strengthen Shampoo and Conditioner20240603163037
Good Housekeeping Winner! Inner Joi Strengthen Shampoo and Conditioner
“It scored best for thorough cleansing, making hair feel stronger…” reported the editors of Good Housekeeping, who gave Inner Joi Strengthen Shampoo a...
Celebrating with Pride20240603092321
Celebrating with Pride
There’s no better way to kick off Pride Month and celebrate the LGBTQIA+ community, than by sharing some of the beautiful voices that grace our indust...
Cosmopolitan’s Award Pick: Inner Joi Hydrate Detangler20240530171433
Cosmopolitan’s Award Pick: Inner Joi Hydrate Detangler
Recently, “25 outrageously choosy, beauty-obsessed editors” at Cosmo, tested about 500 different beauty products to narrow down the best of the best. ...
At a Gloss for Words20240528123350
At a Gloss for Words
If you’ve met the new Blonde Life Silverlight Lightening Powder, you’ll LOVE the companion collection of cool, steel-toned BlondeLife Demi Gloss Toner...
Inner Joi Hydrate Detangler Double Award Winner!20240517162531
Inner Joi Hydrate Detangler Double Award Winner!
The ultimate proof of greatness: Inner Joi Hydrate Detangler didn’t just nab Good Housekeeping magazine’s ultimate “Seal” of approval; it also won Cos...
