Total Blonde Transformation20250714105054

Total Blonde Transformation

Featuring Joico Global Brand Ambassador and Artistic Director, Larisa LoveWant to see true one-session magic? Check out this beautiful blonde transfor...
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Healthy Hair Starts with your Scalp20250702131342

Healthy Hair Starts with your Scalp

Get to the root of healthy hair with our ✨NEW✨ Joico Scalp Wellness—a holistic, skincare-inspired approach to scalp and hair health. ...
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Kate Hudson: Our Global Celebrity Spokesperson (Because We’ve Loved Her. Since Forever.)20250316231620

Kate Hudson: Our Global Celebrity Spokesperson (Because We’ve Loved Her. Since Forever.)

The best way to kick off our big 50th anniversary this year? By sharing the truly joi-ful news that actress / singer / entrepreneur, Kate Hudson, has ...
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JOICO IS CELEBRATING 50 YEARS OF HEALTHY HAIR!20250114134824

JOICO IS CELEBRATING 50 YEARS OF HEALTHY HAIR!

Some celebrations last a day. But our upcoming 50th anniversary – redefining healthy since, well, forever – is a milestone that’s not just about today...
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Dark-to-Light Transformation20241031143838

Dark-to-Light Transformation

Featuring Joico Global Technical Director, Jeannetta Walker-Rodgers“I’m always inspired by an amazing transformation,” says Joico Global Technical Dir...
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Fall Hair-Color Trends You’ll Love20241017162901

Fall Hair-Color Trends You’ll Love

Craving something new and fresh and super-modern for the cooler season? Get ready for our Look Book of trending inspo that will have you running to sh...
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Marketing Magic! The Fall Hair-Color Menu20241016162350

Marketing Magic! The Fall Hair-Color Menu

Want to fill your books all season? Offer this glorious collection of fall color looks, inspired by a trending palette of burnished, autumnal shades t...
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Surprising Ways to Use a Hair Masque20240926155301

Surprising Ways to Use a Hair Masque

Love to apply a five-minute rescue masque to condition tired, fragile hair after shampooing? K-PAK Color Therapy Luster Lock Instant Shine & Repai...
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Trending Carmel Brunette20240925162507

Trending Carmel Brunette

Featuring BTC Brand Content Creator, Melissa Maloney“There’s a fine line between making a brunette client feel lighter, and making them TOO blonde,” e...
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Rich Espresso Brunette Curls20240920091820

Rich Espresso Brunette Curls

Featuring Joico Technical Director, Jeannetta Walker-RodgersMy client was unhappy with her hair. She had used box dye and a 30-volume developer to cov...
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