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Kate Hudson: Our Global Celebrity Spokesperson (Because We’ve Loved Her. Since Forever.)20250316231620
Kate Hudson: Our Global Celebrity Spokesperson (Because We’ve Loved Her. Since Forever.)
The best way to kick off our big 50th anniversary this year? By sharing the truly joi-ful news that actress / singer / entrepreneur, Kate Hudson, has ...
JOICO IS CELEBRATING 50 YEARS OF HEALTHY HAIR!20250114134824
JOICO IS CELEBRATING 50 YEARS OF HEALTHY HAIR!
Some celebrations last a day. But our upcoming 50th anniversary – redefining healthy since, well, forever – is a milestone that’s not just about today...
Dark-to-Light Transformation20241031143838
Dark-to-Light Transformation
Featuring Joico Global Technical Director, Jeannetta Walker-Rodgers“I’m always inspired by an amazing transformation,” says Joico Global Technical Dir...
Fall Hair-Color Trends You’ll Love20241017162901
Fall Hair-Color Trends You’ll Love
Craving something new and fresh and super-modern for the cooler season? Get ready for our Look Book of trending inspo that will have you running to sh...
Marketing Magic! The Fall Hair-Color Menu20241016162350
Marketing Magic! The Fall Hair-Color Menu
Want to fill your books all season? Offer this glorious collection of fall color looks, inspired by a trending palette of burnished, autumnal shades t...
Surprising Ways to Use a Hair Masque20240926155301
Surprising Ways to Use a Hair Masque
Love to apply a five-minute rescue masque to condition tired, fragile hair after shampooing? K-PAK Color Therapy Luster Lock Instant Shine & Repai...
Trending Carmel Brunette20240925162507
Trending Carmel Brunette
Featuring BTC Brand Content Creator, Melissa Maloney“There’s a fine line between making a brunette client feel lighter, and making them TOO blonde,” e...
Rich Espresso Brunette Curls20240920091820
Rich Espresso Brunette Curls
Featuring Joico Technical Director, Jeannetta Walker-RodgersMy client was unhappy with her hair. She had used box dye and a 30-volume developer to cov...
A Night Out in Miami With… The Curls!20240913181933
A Night Out in Miami With… The Curls!
The evening was sizzling with style as Joico celebrated the kickoff of Hispanic Heritage Month and the exciting launch of our Curls Like Us Collection...
Luxe Muted Blonde20240904192046
Luxe Muted Blonde
Featuring Joico Global Brand Ambassador and Artistic Director, Larisa LoveDeliver that “just right” blondeArtist Quote"SilverLight Powder Lightener is...
