Breaking News… Glass Hair is Shattering the Internet20250923145111

Breaking News… Glass Hair is Shattering the Internet

Fights Frizz For72 HoursThe TikTok-induced viral trend, Glass Hair, literally has everyone in a chokehold scrolling for tips, tricks, products, and ha...
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NEW: Dream Blowout Glass 72hr Frizz Fighter20250922111300

NEW: Dream Blowout Glass 72hr Frizz Fighter

Blowouts That Last Days, Not HoursGive your clients the kind of blowout they’ll rave about—one that delivers glass-like shine, while resisting humidit...
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Hispanic Heritage Month: Celebrating The Beauty of Tradition20250916165207

Hispanic Heritage Month: Celebrating The Beauty of Tradition

Embracing the spirit and vibrant diversity of the LatinX community is a true joi, thanks to members of our dynamic team, who generously shared some of...
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How to Master Glass Hair: A Quick-and-Easy DIY20250905135458

How to Master Glass Hair: A Quick-and-Easy DIY

Fights Frizz For72 HoursQuestion:What’s super smooth, glossy, shiny, and mimics the intense reflection of a polished mirror?Answer:Glass Hair -- the h...
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Inside Larisa Love’s Sold-Out Tour: Why You Can’t Ignore the “Imposter Artist” Message20250822093654

Inside Larisa Love’s Sold-Out Tour: Why You Can’t Ignore the “Imposter Artist” Message

Featuring Joico Global Brand Ambassador and Artistic Director, Larisa LoveYou’ve seen the hype. Now, here’s what it’s really about.It’s Raw. It’s Real...
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3 Fall Hair Color Trends Too Hot to Miss20250822093607

3 Fall Hair Color Trends Too Hot to Miss

Your Sneak Peek at Fall’s Must-Know ShadesFall is on the horizon—and with it comes a fresh wave of hair color inspiration your clients will be asking ...
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Introducing with Pride… The Full-Support Salon20250821105531

Introducing with Pride… The Full-Support Salon

With a stylist, a barber, and – yes, even an onsite therapist – one innovative owner created a sanctuary and safe haven that has taken the term “LGBTQ...
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Joico X Ulta Beauty: Glam and Giveaway Day20250820124854

Joico X Ulta Beauty: Glam and Giveaway Day

When:Saturday, September 611am - 3pm PDTWhere:Ulta Beauty Westwood10925 Kinross Ave.Los Angeles, CA 90024When:Saturday, September 611am - 3pm PDTWhere...
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Dry Hair Revival: Your Guide to 24-Hour Moisture20250820092636

Dry Hair Revival: Your Guide to 24-Hour Moisture

Moisture Recovery vs HydraSplash – The Pro’s Backbar PlaybookFrom parched to replenished, the right hydration ritual starts at the backbar. In this pr...
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Pride & Prejudice20250811133513

Pride & Prejudice

The most honest (and powerful) story you’ll read today, featuring Joico Guest Artist, Ailynn Nguyen, owner of Secret Grotto Salon in Ayer, MAHere at J...
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