2 Cool Ways to Blonde up Big-Time20190729113803

2 Cool Ways to Blonde up Big-Time

FORMULA 1:FORMULAPrepped with Defy Damage ProSeries 1 Bond-Protecting Color Optimizer Spray Foiled with @joico Blonde Life Powder Lightener with 10 Vo...
Joico Muse: Larisa Love20190724134020

Joico Muse: Larisa Love

Larisa Love, Joico Brand Ambassador, Los Angeles, CABragging rights: Joico Brand Ambassador CosmoProf Brand Ambassador Worked at the Emmys Performed a...
2 Stunning Color Looks That Will Really Impress Your Clients20190719105557

2 Stunning Color Looks That Will Really Impress Your Clients

FORMULASStarting Level: 4Prep: Defy Damage ProSeries 1Formula 1: Blonde Life Powder Lightener + 20 Volume LumiShine Developer Shifting Up To 40 Volume...
The 5 Best Products For Each Hair Type20190719094858

The 5 Best Products For Each Hair Type

You’re a color-treated brunette or redhead…You need: K-PAK Color Therapy Luster Lock Multi-Perfector Daily Shine & Protect SprayBecause: This bi-p...
Larisa Love’s Multi-Dimensional Red Masterpiece20190718110501

Larisa Love’s Multi-Dimensional Red Masterpiece

Joico Brand Ambassador and brilliant colorist, Larisa Love, recently took a client with natural level 6 Ash Brown hair to an extraordinary, dimensiona...
Keep Dimensional Highlights Truly Damage Free20190715172653

Keep Dimensional Highlights Truly Damage Free

Formula by @jessicascotthhair at Jessica Scott Salon View this post on Instagram A post shared by Jessica Scott Santo (@jessicascotthair) on...
Frederic Aspiras Shares His Paris Hilton Glam Waves20190715113730

Frederic Aspiras Shares His Paris Hilton Glam Waves

PARIS AND FREDERIC: A LOVE AFFAIR WITH HAIR… View this post on Instagram A post shared by FREDERIC ASPIRAS (@fredericaspiras) on Jun 12, 201...
Creativity Is The Key To Joi…We Have Proof20190712091409

Creativity Is The Key To Joi…We Have Proof

According to a recent article in Forbes, studies show that “tapping into your creative energy” can actually improve mental health, increase happiness,...
Richard Mannah New and Chic Braided Looks at the Premiere Orlando20190705130815

Richard Mannah New and Chic Braided Looks at the Premiere Orlando

Style Talk From Joico International Artistic Director, Richard Mannah“I find editorial inspiration everywhere – in architecture, nature, people, sea l...
Richard Mannah’s Bespoke Bob20190703162903

Richard Mannah’s Bespoke Bob

The Bob: Lets Talk About a Trend....John Irving via flckrDid you know that…the first American bob was born at the hospital?Irene Castle, the famous ba...