Olivia Smalley’s Love Letter To Defy Damage…20200706090312
Dear Defy Damage ProSeries,I can’t believe we’ve been together for a full year! My life is better because you’re in my world; and I thought that it’s ...
The Summer Hairstyle That Only Looks Hard20200703073331
You’ve likely seen those can’t-look-away hair demo videos online – the ones where stylists pull and mold strands into masterpiece works of art. Head’s...
Gaga’s Colorful Half-Up/Half-Down Video Look20200702102303
The gorg half-up/half-down ponytailed look created by Joico Celebrity Artist, Frederic Aspiras, for Gaga’s new music video with Ariana Grande is a tot...
A Look Through Quarantine-Colored Lenses…20200630132359
As salons around the country are starting to re-open, we’re like horses at the gate with our eye on the prize. It’s Go Time; and today, we’re taking a...
5 Reasons Your Hair is Dry in Summer20200626091917
Summer may be the season of fun, but it can also be the hardest on your hair. In addition to harsh elements and outdoor activities stripping strands o...
Fine-Hair Tricks From Pros-In-The-Know20200619080837
what Joico Global Artistic Director, Richard Mannah, has to say…“Fine hair can be flat, limp, greasy, and lifeless; and that makes it hard to manage,”...
Joico Celebrity Artist, Jill Buck’s Very Own Defy Damage Routine20200618130833
“Defy Damage ProSeries has been absolutely game-changing for me in the salon. Not only does it give my clients healthier hair; but as a stylist, Defy ...
Bubble Curls You Can’t Blow…20200616095327
“Everyone knows how much I love heatless waves,” teased Olivia on her Insta video. “These bubble curls are so simple to do; and actually lasted four d...
Your Personal Joi Handbook From Richard Mannah20200612111707
Heed the “P’s”Pain propels you to your purpose and begins the process of taking action in your life.Persistence leads to pleasure and achieving your g...
“Secret-Menu” Hair Color From Jill Buck20200611101215
Jill’s going on the record with her delicious lineup of back-room blonde formulas – and you’re the first to get them! INGREDIENTS: LumiShine Demi-Perm...