5 Reasons Moisture Recovery Is Natural Hair’s BFF20200731092714

5 Reasons Moisture Recovery Is Natural Hair’s BFF

Allure magazine recently ran a hair story about ditching relaxers; and, instead, embracing the beauty of natural texture. One of the ways their editor...
2020-Style Hacks That Helped Us Through20200724094227

2020-Style Hacks That Helped Us Through

There’s nothing like visiting your favorite expert for a profesh grooming sesh; but we’re thankful so many of them shared clever DIY beauty hacks duri...
Warm, Coppery Color: New “Cinnamon Dolce Gold” Formula20200723083840

Warm, Coppery Color: New “Cinnamon Dolce Gold” Formula

Be one of the first to whip up this luscious, golden take on copper hair color with Jill’s secret, backroom formula:FORMULAPrep: Defy Damage ProSeries...
Why JoiFull & Blonde Life Violet Are Self.com Winners20200720155126

Why JoiFull & Blonde Life Violet Are Self.com Winners

When Self.com announced their big 2020 winners, it wasn’t just a matter of choosing products that caught the eye of their editors. To make sure produc...
Gone Gray? It’s YouthLock NNG To The Rescue20200720092539

Gone Gray? It’s YouthLock NNG To The Rescue

“This is Joico’s first-ever collagen infused permanent crème color,” raves Olivia. “YouthLock NNG gives your hair 100% gray coverage; with youthful to...
Easy Summer Style From Joico Celebrity Artist Jill Buck of Salon Nine Zero One20200717073621

Easy Summer Style From Joico Celebrity Artist Jill Buck of Salon Nine Zero One

Ever look at someone’s hair handiwork and go, Omg, how do you even know how to DO that? That’s how you’ll feel when you see this half-updo braid fashi...
Celeb How-To: Recreate Gaga’s Rain On Me Look20200715145953

Celeb How-To: Recreate Gaga’s Rain On Me Look

Joico Celebrity Artist, Frederic Aspiras, is working his color magic again: This time, for Gaga’s new music video – Rain On Me -- with Ariana Grande. ...
Mask Hacks That Make You Look Like A Style Genius20200710082335

Mask Hacks That Make You Look Like A Style Genius

 View this post on Instagram A post shared by Joico (@joico) on Jun 6, 2020 at 2:58pm PDTHack #1: The Haircut BungeeYou’ll need: 1 hair bung...
The ABC’s of Toning: Root & Shadow Tap20200709092929

The ABC’s of Toning: Root & Shadow Tap

Root Shadows and Root Taps are a daily routine for Joico Celebrity Artist, Jill Buck, who doesn’t let a client out the door without this “icing on the...
Kicking The Brass With Joico Global Brand Storyteller, Olivia Smalley…20200707095828

Kicking The Brass With Joico Global Brand Storyteller, Olivia Smalley…

So, picture this: Olivia – who’s got thousands upon thousands of devoted Instagram fans – takes to social because her Florida-blonde hair is looking y...