5 Reasons Moisture Recovery Is Natural Hair’s BFF20200731092714
Allure magazine recently ran a hair story about ditching relaxers; and, instead, embracing the beauty of natural texture. One of the ways their editor...
2020-Style Hacks That Helped Us Through20200724094227
There’s nothing like visiting your favorite expert for a profesh grooming sesh; but we’re thankful so many of them shared clever DIY beauty hacks duri...
Warm, Coppery Color: New “Cinnamon Dolce Gold” Formula20200723083840
Be one of the first to whip up this luscious, golden take on copper hair color with Jill’s secret, backroom formula:FORMULAPrep: Defy Damage ProSeries...
Why JoiFull & Blonde Life Violet Are Self.com Winners20200720155126
When Self.com announced their big 2020 winners, it wasn’t just a matter of choosing products that caught the eye of their editors. To make sure produc...
Gone Gray? It’s YouthLock NNG To The Rescue20200720092539
“This is Joico’s first-ever collagen infused permanent crème color,” raves Olivia. “YouthLock NNG gives your hair 100% gray coverage; with youthful to...
Easy Summer Style From Joico Celebrity Artist Jill Buck of Salon Nine Zero One20200717073621
Ever look at someone’s hair handiwork and go, Omg, how do you even know how to DO that? That’s how you’ll feel when you see this half-updo braid fashi...
Celeb How-To: Recreate Gaga’s Rain On Me Look20200715145953
Joico Celebrity Artist, Frederic Aspiras, is working his color magic again: This time, for Gaga’s new music video – Rain On Me -- with Ariana Grande. ...
Mask Hacks That Make You Look Like A Style Genius20200710082335
View this post on Instagram A post shared by Joico (@joico) on Jun 6, 2020 at 2:58pm PDTHack #1: The Haircut BungeeYou’ll need: 1 hair bung...
The ABC’s of Toning: Root & Shadow Tap20200709092929
Root Shadows and Root Taps are a daily routine for Joico Celebrity Artist, Jill Buck, who doesn’t let a client out the door without this “icing on the...
Kicking The Brass With Joico Global Brand Storyteller, Olivia Smalley…20200707095828
So, picture this: Olivia – who’s got thousands upon thousands of devoted Instagram fans – takes to social because her Florida-blonde hair is looking y...