Fall Chestnut: The Perfect Technique For Textured Hair20201130095217

Fall Chestnut: The Perfect Technique For Textured Hair

Looking for a warm and wonderful way to take textured hair into the cool season? With glistening chestnut highlights dreamed up by Joico Celebrity Art...
American Music Awards Style Scoop20201125071103

American Music Awards Style Scoop

There were plenty of hits at the American Music Awards this week – which included the rock-star hair sported by actress and host, Taraji Henson, and b...
Holiday Curls & Every Product/Tool/Hack To Master Them20201124093639

Holiday Curls & Every Product/Tool/Hack To Master Them

When it comes to style, some days you go casual; some days you’re jones-ing to kick things up a notch; and occasionally you’re in the mood for all-out...
Sparkle Lights: The Moneymaking Money Piece20201123093214

Sparkle Lights: The Moneymaking Money Piece

Everyone needs a little sparkle during the holidays. (Especially this year.) The new Money Piece technique from Joico Celebrity Artist, Jill Buck, of ...
The Gratitude Journals: How We’re Finding Joi This Year…20201120071503

The Gratitude Journals: How We’re Finding Joi This Year…

We could go all 2020 on you and talk about how many days are left in this challenging year. Or, we could do as the experts recommend and find the silv...
The 911 Rescue When There’s No Time To Shampoo…20201117101321

The 911 Rescue When There’s No Time To Shampoo…

Joico Global Brand Storyteller, Olivia Smalley, is an ace at pulling a hair rabbit out of a hat. And she does it again in this oops-I-overslept video,...
How To Fill Your Books With These 2 Holiday Color Looks20201116093800

How To Fill Your Books With These 2 Holiday Color Looks

These two holiday-perfect color techniques from Joico Global Brand Ambassador, Larisa Love, are dreamy and delicious – and sure to bring in plenty of ...
Say Goodbye To Dry: Your Winter Hair Boosters Are Here20201113113323

Say Goodbye To Dry: Your Winter Hair Boosters Are Here

Cold weather, dry indoor heat, flattening hats, and more…winter can hit hair hard. But follow our cold-weather booster plan and you’ll give your locks...
DIY Style: The Return Of The Double Ponytail20201110090319

DIY Style: The Return Of The Double Ponytail

Ponytails are having a 90’s revival moment with the reappearance of “Twin Tails,” – a flirty and fun throwback style that’s easy to negotiate on your ...
The Ice-Blonde Technique That Delivers Blonde Envy20201109090545

The Ice-Blonde Technique That Delivers Blonde Envy

Like the mesmerizing chill of a shimmering glacier, Joico Global Brand Storyteller, Olivia Smalley’s Ice-Blonde technique is one of those can’t-look-a...