The Next Generation of Bond Building
Defy Damage

DEFY DAMAGE
Home Care System
Damage Prevention and Color Perfection from Start to Finish


DEFY DAMAGE
ProSeries
The Next Generation of Bond Building. An in-salon system that helps protect.

Own Your Tone

Stay Radiantly Red
Roots, Rise & Influence: A Retrospective of Textured Hair
We’ve Got Some Tik Tok Fun In Store For You!
Our Pros Reveal Do’s & Don’ts For Black Hair Care
Meet The Woman Who Blazed Historic Trails For Textured Hair
Recent Pro 'BackBar' Articles
The Butterfly Money-Piece Technique: Blonde & Beautiful
The “Cotton Candy Queen” Technique: Hilary Duff’s New Blue ‘Do
Secret-Menu Trick To Remove Unwanted Red Hair Color
Peach Tones: The Perfect Pick For Blondes And Redheads
Pro Salon Education
Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.

Begin Your Training Now with Joico Education On Demand
Meet the Joico experts
Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.

Richard Mannah

Larisa Love

Frederic Aspiras

Gina Bianca

Olivia Smalley

Ricardo Santiago

Jill Buck
Nine Zero One Salon

Zoë Carpenter

Cherry Petenbrink

Rick Henry
Nine Zero One Salon