The Next Generation of Bond Building
Defy Damage
DEFY DAMAGE
Home Care System
Damage Prevention and Color Perfection from Start to Finish
DEFY DAMAGE
ProSeries
The Next Generation of Bond Building. An in-salon system that helps protect.
Own Your Tone
Stay Radiantly Red
Roots, Rise & Influence: A Retrospective of Textured Hair
We’ve Got Some Tik Tok Fun In Store For You!
Our Pros Reveal Do’s & Don’ts For Black Hair Care
Meet The Woman Who Blazed Historic Trails For Textured Hair
Recent Pro 'BackBar' Articles
The Butterfly Money-Piece Technique: Blonde & Beautiful
The “Cotton Candy Queen” Technique: Hilary Duff’s New Blue ‘Do
Secret-Menu Trick To Remove Unwanted Red Hair Color
Peach Tones: The Perfect Pick For Blondes And Redheads
Pro Salon Education
Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.
Begin Your Training Now with Joico Education On Demand
Meet the Joico experts
Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.
Richard Mannah
Larisa Love
Frederic Aspiras
Gina Bianca
Olivia Smalley
Ricardo Santiago
Jill Buck
Nine Zero One Salon
Zoë Carpenter
Cherry Petenbrink
Rick Henry
Nine Zero One Salon