Happy Anniversary

Defy Damage

The Next Generation of Bond Building

Defy Damage home care and pro series

DEFY DAMAGE
Home Care System
Damage Prevention and Color Perfection from Start to Finish

logo
Stylist Larisa Love Smiling with working on clients hair

DEFY DAMAGE
ProSeries

The Next Generation of Bond Building. An in-salon system that helps protect.

Hair styling product bottle

HOT STYLE. ZERO HEAT.

Joico HydraSplash bottles

HYDRATION THAT WON’T WEIGH YOU DOWN

Brunette smiling

LumiShine YouthLock

NNG Series

Unlock hair’s youth potential with NEW Natural Natural Gold shades from LumiShine YouthLock, Joico’s first collagen-infused permanent crème color.

Learn More

Recent #HairJoi Articles

Overnight Curls with A Scarf20200519085800

Overnight Curls with A Scarf

“This hack is now my official favorite,” says Joico Brand Storyteller, Olivia Smalley, the artist famous for blowing up the i...
The Easiest Little Hair Trick You’ll Ever “Do”20200512114909

The Easiest Little Hair Trick You’ll Ever “Do”

“Ready to start doing your hair in more than just a ponytail!?,” Jill Buck asked her legions of Instagram followers. We’re gu...
Teach Me How to Curl My Hair, Please!20200508093521

Teach Me How to Curl My Hair, Please!

Creating beachy bends, glam-slam curls, wild waves, or playful corkscrews can transform hair from blah to beautiful in minute...
Quarantine Hair: The Do’s and Don’ts20200506093928

Quarantine Hair: The Do’s and Don’ts

AVOID DAMAGEWithout a hair appointment on the immediate horizon, it’s hard to sit back and watch your color fade, your cut lo...

Recent Pro 'BackBar' Articles

3 Hot Influencers And The Joico Looks They Love…20200522100150

3 Hot Influencers And The Joico Looks They Love…

Things may be quiet in the salon, but on the creative front – it’s full steam ahead! Proof of this artistic whirlwind are the...
The 3 Biggest Blonde Problems And How To Fix Them20200514100233

The 3 Biggest Blonde Problems And How To Fix Them

BLONDE PROB #1“I can’t deal with the high maintenance”To the rescue: Joico Guest Artist, Ricardo SantiagoHis strategy: When m...
How to Manage any “Crunch” time – Tips & Ideas from Pros20200504103540

How to Manage any “Crunch” time – Tips & Ideas from Pros

We asked some of our most intuitive, problem-solving pros for their thoughts on how they could navigate the challenge of sche...
Ignite The Spark: Online Learning 24/720200430092151

Ignite The Spark: Online Learning 24/7

There’s never been a better time to brush up on skills, get excited about new techniques, and dive deep into education; and h...

Pro Salon Education

Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.

Richard Mannah on stgage for Joico Education

Begin Your Training Now with Joico Education On Demand

Meet the Joico experts

Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.