New

Defy Damage

The Next Generation of Bond Building

Home Care System
Damage Prevention and Color Perfection from Start to Finish

Defy Damage home care and pro series

ProSeries
The Next Generation of Bond Building. An in-salon system that helps protect.

Model with vibrant maroon hair

Color Intensity Love Aura

An alluring color palette designed to make chic color accessible to anyone. Five whimsical shades from Joico Brand Ambassador, Larisa Love, that will spark a whole new love affair with hair color.

Learn More

Recent #HairJoi Articles

DIY Gaga-Inspired Looks with Joico Celebrity Guest Artist, Frederic Aspiras20191114105806

DIY Gaga-Inspired Looks with Joico Celebrity Guest Artist, Frederic Aspiras

LOOK #1: A classic updo The vision: Aspiras took the look down memory lane by channeling a Holly Go-Lightly-esque style for G...
The “Gaga Pink” That Blew Up An Insta Account20191113141904

The “Gaga Pink” That Blew Up An Insta Account

 View this post on Instagram A post shared by Joico (@joico) on Oct 9, 2019 at 4:02pm PDTLady Gaga Goes Pink Formul...
Cocktailing 101: Everything You Need To Know20191024072746

Cocktailing 101: Everything You Need To Know

Mixologist: Meagan Gallman / Joico Advisor Words of Wisdom: “Every stylist has their favorite product cocktail combinations w...
How to Talk Change With Your Hair Pro20191022112914

How to Talk Change With Your Hair Pro

We asked Joico Guest Artists, Pam Mezinger and Ricardo Santiago, and CosmoProf Artistic Team Member, Olivia Smalley to weigh ...

Recent Pro 'BackBar' Articles

Step-By-Step Looks From Nine Zero One Salon Pros20191104103644

Step-By-Step Looks From Nine Zero One Salon Pros

Signature California BlondeThe Artist: Nine Zero One Salon owner, Nikki LeeThe Story: Cali Blondes are practically a calling ...
Mushroom Shade Technique20191031124411

Mushroom Shade Technique

Take natural up a notch with the ultimate beige-y palette. This perfectly balanced collection boasts 7 brand-new Age Defy sha...
We’re Sharing Our Fans’ BEST Insta Looks & The Formulas20191031103549

We’re Sharing Our Fans’ BEST Insta Looks & The Formulas

 View this post on Instagram A post shared by Joico Color Intensity (@joicointensity) on Jul 24, 2019 at 5:35pm PDT...
Roller Lights20191030155213

Roller Lights

Passionate. Bold. Spiritual. Dynamic. Open your mind and heart to unlimited creative possibilities with Love Aura, a sparklin...

Pro Salon Education

Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.

Richard Mannah on stgage for Joico Education

Begin Your Training Now with Joico Education On Demand

Meet the Joico experts

Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.