Happy Anniversary

Defy Damage

The Next Generation of Bond Building

Defy Damage home care and pro series

DEFY DAMAGE
Home Care System
Damage Prevention and Color Perfection from Start to Finish

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Stylist Larisa Love Smiling with working on clients hair

DEFY DAMAGE
ProSeries

The Next Generation of Bond Building. An in-salon system that helps protect.

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HOT STYLE. ZERO HEAT.

Joico HydraSplash bottles

HYDRATION THAT WON’T WEIGH YOU DOWN

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LumiShine YouthLock

NNG Series

Unlock hair’s youth potential with NEW Natural Natural Gold shades from LumiShine YouthLock, Joico’s first collagen-infused permanent crème color.

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Recent #HairJoi Articles

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Mask Hacks That Make You Look Like A Style Genius

 View this post on Instagram A post shared by Joico (@joico) on Jun 6, 2020 at 2:58pm PDTHack #1: The Haircut Bunge...
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Kicking The Brass With Joico Global Brand Storyteller, Olivia Smalley…

So, picture this: Olivia – who’s got thousands upon thousands of devoted Instagram fans – takes to social because her Florida...
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The Summer Hairstyle That Only Looks Hard

You’ve likely seen those can’t-look-away hair demo videos online – the ones where stylists pull and mold strands into masterp...
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Gaga’s Colorful Half-Up/Half-Down Video Look

The gorg half-up/half-down ponytailed look created by Joico Celebrity Artist, Frederic Aspiras, for Gaga’s new music video wi...

Recent Pro 'BackBar' Articles

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The ABC’s of Toning: Root & Shadow Tap

Root Shadows and Root Taps are a daily routine for Joico Celebrity Artist, Jill Buck, who doesn’t let a client out the door w...
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Olivia Smalley’s Love Letter To Defy Damage…

Dear Defy Damage ProSeries,I can’t believe we’ve been together for a full year! My life is better because you’re in my world;...
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Joico Celebrity Artist, Jill Buck’s Very Own Defy Damage Routine

“Defy Damage ProSeries has been absolutely game-changing for me in the salon. Not only does it give my clients healthier hair...
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“Secret-Menu” Hair Color From Jill Buck

Jill’s going on the record with her delicious lineup of back-room blonde formulas – and you’re the first to get them! INGREDI...

Pro Salon Education

Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.

Richard Mannah on stgage for Joico Education

Begin Your Training Now with Joico Education On Demand

Meet the Joico experts

Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.