Trend Alert: “Hair Cycling”

hair conditioner on counter

Ever heard of the buzzword phrase, “skin cycling?” It refers to the trend of switching up your skincare routine every two-to-four nights to keep your complexion on its game. Well, it’s time to piggyback on a similar concept for your hair – and our product pivot plan will help you give your strands exactly what they need on the exact day they need it.

Understanding hair cycling…

Have you ever used the same shampoo over and over again, only to feel like it stopped working somewhere along the way? Or maybe you reached for a friend’s shampoo on vacation and were shocked at how amazing your hair felt/looked/behaved – like it suddenly came alive? There’s good reason for this: By breaking a cycle of habit, you might just be handing your hair and/or scalp an ingredient that it needs in order to become healthy again. (Example: Maybe endless stylers have started building up on your hair shaft and scalp; and reaching for a clarifying shampoo gives strands a clean slate, enabling hair to return to its shiny and manageable self.)

Given that everyone’s hair is different, a hair-cycling program needs to be customized for best results…and that’s exactly what we’ve done for you, here. Find your category and your one-month plan, below, and get moving towards better, healthier, happier hair today!

THE HAIR-CYCLING PLAN FOR BLONDES

blonde life shampoo and conditioner

☆ Week 1: Blonde Life Collection
This product will stand up for you in the rain or mist, depositing a 24-hour invisible veil of a barrier against frizz, static, pollutants, and even hair-dulling sulfates and parabens.

☆ Week 2: Defy Damage Collection
Now, give your blonde hair some added protection with the bond-building Defy Damage collection. Key ingredients – including Arginine, Moringa Seed Oil, powerful Rose Hip Oil, and Keratin are continuously released, so you get 80% less breakage, 5X stronger hair, 90% color vibrancy, softness, and shine.

☆ Week 3: Swap in Blonde Life Violet Shampoo and Conditioner
Time to kick any brass that may be creeping in. This sulfate-free combo is stocked with an exotic blend of rich Tamanu and Manoi oils to fight frizz and rehydrate hair, while strategically counter-balancing yellow tones that can alter the tone of highlighted blondes.

☆ Week 4: Back to Blonde Life Collection
Time to kick any brass that may be creeping in. This sulfate-free combo is stocked with an exotic blend of rich Tamanu and Manoi oils to fight frizz and rehydrate hair, while strategically counter-balancing yellow tones that can alter the tone of highlighted blondes.

THE HAIR-CYCLING PLAN FOR FINE, DRY HAIR

hydrasplash collection hair products

☆ Week 1: The HydraSplash Collection
This 24-hour hydration system, including Shampoo, Conditioner, Gelée Masque, and Replenishing Leave-In treatment – is specially designed to quench fine-to-medium, dry hair with nourishing coconut water and nutrient-rich sea kelp; delivering an instant transformation without weighing down delicate strands. Coconut Water, Sea Kelp, and our SmartRelease Technology work together to create shine, softness, and a moisturizing metamorphosis on fine, dry, fragile hair.

☆ Week 2: Defy Damage Collection
Fragile hair needs the best possible kick-start, and bond-building Defy Damage does the trick. Key ingredients – including Arginine, Moringa Seed Oil, powerful Rose Hip Oil, and Keratin are continuously released, so you get 80% less breakage, 5X stronger hair, 90% color vibrancy, softness, and shine.

☆ Week 3: Back to HydraSplash

☆ Week 4: JoiFULL Collection
You’ve added moisture and protection…time to pivot to body and fullness. The JoiFULL Collection makes big, bouncy volume an immediate wish-come-true for anyone dealing with the daily challenge of fine, thin-textured hair. This transformative trio delivers touchable, luxuriously-voluminous locks, mega shine, and long-lasting humidity protection, thanks to Rice Protein, Bamboo Extract, and Lotus Flower for volume and strength.

THE HAIR-CYCLING PLAN FOR COLOR-TREATED BRUNETTES

colorful collection

☆ Week 1: Colorful Collection
Deep, rich brunette hair requires targeted products designed to fight the fade, and that’s what you get with brilliant Colorful Anti-Fade Shampoo, Conditioner, and Glow Beyond Serum – a trio that keeps hair true to hue with the power of nourishing Camellia Oil and Pomegranate Fruit Extract.

☆ Week 2: K-PAK Color Therapy Collection
With K-PAK Color Therapy, you get the ultimate merger of K-PAK reconstruction power, plus total shade and UVA/UVB protection; maintaining 82% of hair color for up to 8 full weeks. Instantly repair and strengthen years of damaged hair with nourishing African Manketti Oil, Argon Oil, and Evening Primrose Oil, creating hair that’s instantly 9X stronger with twice the shine. In addition to Shampoo and Conditioner, be sure to include Luster Lock Instant Shine & Repair Treatment; Luster Lock Multi-Perfector Daily Shine & Protect Spray; and Luster Lock Glossing Oil.

☆ Week 3: Swap in Color Balance Blue Shampoo and Conditioner
Sometimes, an overly warm, orangey cast starts showing up in brunette hair; particularly dark hair that’s been highlighted for dimension. This perfectly balanced duo instantly neutralizes those nasty tones, while re-strengthening and protecting hair.

☆ Week 4: Back to Colorful Collection

THE HAIR-CYCLING PLAN FOR COLOR-TREATED REDHEADS

ColorFull bottles inside shower

☆ Week 1: Colorful Collection
Vibrant gingers require targeted products designed to fight the most fade-prone shade (yours!), and that’s what you get with brilliant Colorful Anti-Fade Shampoo, Conditioner, and Glow Beyond Serum – a trio that keeps hair true to hue with the power of nourishing Camellia Oil and Pomegranate Fruit Extract.

☆ Week 2: K-PAK Color Therapy Collection
With K-PAK Color Therapy, you get the ultimate merger of K-PAK reconstruction power, plus total shade and UVA/UVB protection; maintaining 82% of hair color for up to 8 full weeks. Instantly repair and strengthen years of damaged hair with nourishing African Manketti Oil, Argon Oil, and Evening Primrose Oil, creating hair that’s instantly 9X stronger with twice the shine. In addition to Shampoo and Conditioner, be sure to include Luster Lock Instant Shine & Repair Treatment; Luster Lock Multi-Perfector Daily Shine & Protect Spray; and Luster Lock Glossing Oil.

☆ Week 3: Back to Colorful Collection

☆ Week 4: Swap in Color Infuse Red Shampoo and Conditioner
This nourishing ruby duo amps up those alluring-but-fade-prone red tones, adding vibrancy, strength, and shine through 12 washes.

THE HAIR-CYCLING PLAN FOR DAMAGED HAIR

k-pak conditioner

☆ Week 1: K-PAK “Hair Hero” Collection
Our damaged-hair collection fights breakage and maximizes healthy shine with powerful protect-and-defend ingredients. K-PAK’s SmartRelease Technology releases RoseHip Oil, Arginine, and Keratin to repair, strengthen, and protect hair from future breakage, while repairing years of damage in just a single use. Guajava Fruit extract helps protect hair against the ravages of UV damage; and Evening Primrose Oil gently nourishes hair back to health. Together, this proprietary blend of ingredients actually doubles hair strength.

☆ Week 2: Defy Damage Collection
Fragile hair needs the best possible kick-start, and bond-building Defy Damage does the trick. Key ingredients – including Arginine, Moringa Seed Oil, powerful Rose Hip Oil, and Keratin are continuously released, so you get 80% less breakage, 5X stronger hair, 90% color vibrancy, softness, and shine.

☆ Week 3: Back to K-PAK Collection

☆ Week 4: Back to Defy Damage Collection

THE HAIR-CYCLING PLAN FOR DRY, THICK/COARSE HAIR…

moisture recovery bottle

☆ Week 1: Moisture Recovery Collection
These targeted products are designed to provide serious hydration for your dry, parched, coarse hair. The transformative ingredients in this marine-based trio offers hair an instant overhaul – resulting in nourishing hydration, manageability, softness, protection, and a healthy shine for a full 24 hours. Each product — Shampoo, Conditioner, and Treatment Balm — is formulated with Sea Kelp and rich Jojoba Oil, designed to lavish strands with intense moisture, instantly transforming the appearance and feel of thick, dehydrated, coarse hair.

☆ Week 2: Defy Damage Collection
Your hair strands may be thick, but all that dehydration can make them fragile, too; and bond-building Defy Damage can help. Key ingredients – including Arginine, Moringa Seed Oil, powerful Rose Hip Oil, and Keratin are continuously released, so you get 80% less breakage, 5X stronger hair, 90% color vibrancy, softness, and shine.

☆ Week 3: Back to Moisture Recovery Collection

☆ Week 4: Back to Defy Damage Collection