HAPPY IN HOLLYWOOD
Featuring Joico Celebrity Artist, Jill Buck, of Salon 901

Want to know what’s making Joico Celebrity Artist, Jill Buck of Salon Nine Zero One soooo happy these days? It’s Lumi10 – the “lifesaving” express gray- coverage service that she’s been using on many of her clients. Wait ‘til you see the looks Jill’s creating in just 10 minutes!
“I can’t get over the results from Lumi10,” raves Jill of our radically different (and fast!) color line. “I’ve been able to create some of the prettiest shades in ten minutes, and I can’t get enough of it! To be able to cover grey that fast is life- changing for us hairstylists AND our clients! This line is a must try.”
Jill’s formula and tricks…

“This client has been a Lumi10 client of mine for almost a year now. She has no bands and I am still able to highlight her after a Lumi10 base.” Here, her biggest tips:
Adjust the hairline formulas on all clients by 2 levels.
Don’t give up when learning a new line. “It takes time to see how it works and what clients it works best on. Give yourself study time and you’ll pass with flying colors!”
Try it on any client with gray hair. “I use this on everyone from fine-haired to coarse and it works every single time.”
Lumi10: What you should know…
If you haven’t gotten up close and personal with our 10-minute, express-service innovation – LUMI10 Permanent Crème Color – allow us to introduce you! It’s professional permanent hair color that delivers 100% gray coverage and up to 2x the shine in just 10 minutes: With this powerful LumiShine innovation, you’ll get long-lasting, fade-resistant color, designed to increase your creativity and efficiency with speedy results. It’s a get-rich-quick opportunity for you…and your clients! Just some of what Lumi10 will do for you…
Let you fit in lots more clients
Nail 100% gray coverage
Rev up revenue
Double the shine of your gorgeous creations
Add express services – especially for those last-minute clients! -- with ease
Formula: LUMI10 Permanent Crème Color 8NA with LUMI10 Dedicated Accelerator
Hairline: LUMI10 Permanent Crème Color 10N with LUMI10 Dedicated Accelerator
Post Treatment: Defy Damage ProSeries 2 Bond-Strengthening Color Treatment
She sent her client home with…
Blonde Life Brightening Shampoo: This brass-neutralizing, sulfate-free cleanser instantly kicks those unwanted yellow tones to the curb. With powerful ingredients that fight frizz, add hydration, and take a gentle hand with fragile, highlighted strands, blonde hair becomes bright, brilliant, and gleamingly gorgeous.
Blonde Life Brightening Conditioner: Experience the lightness of a lotion and science of a serum with this deeply-nourishing, daily Conditioner that hydrates highlighted blonde hair without weighing strands down. Thanks to an exotic blend of rich Tamanu and Manoi oils, delicate strands will be treated to maximum shine, frizz-fighting power, and gleaming, on-tone blonde that combs through like a dream.
Blonde Life Brightening Masque: Take hair out of hiding with this illuminating treatment that hydrates highlighted blondes, softens each strand, and amps up the gleam factor by banishing unwanted trace minerals that can lead to dullness and yellow tones. Thanks to exotic ingredients, like rich Tamanu and Manoi oils, you’ll get a crystal-clear, frizz-free finish in just one easy, 5-minute treatment.
Watch Jill demo the Lumi10 magic, here:
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