The Next Generation of Bond Building

Defy Damage
Home Care System

Protect all hair types from the ravaging effects of daily heat styling, UV exposure, and environmental pollution that lead to dry, dull, lackluster locks with Joico’s NEW Defy Damage haircare system.

The Next Generation of Bond Building

Defy Damage
Home Care System

Protect all hair types from the ravaging effects of daily heat styling, UV exposure, and environmental pollution that lead to dry, dull, lackluster locks with Joico’s NEW Defy Damage haircare system.

Discover Joico
Hair Care

The LumiShine Difference

LumiShine Pro Color

Joico LumiShine transforms hair from the inside out with breakthrough bond-building ArgiPlex™ technology, delivering astonishing shine, color longevity, and overall healthier-looking hair—guaranteed!

The LumiShine Difference

LumiShine Pro Color

Joico LumiShine transforms hair from the inside out with breakthrough bond-building ArgiPlex™ technology, delivering astonishing shine, color longevity, and overall healthier-looking hair—guaranteed!

Recent #HairJoi Articles

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Yikes! This Quiz Uncovers Damage

DAMAGE CONTROL: THE QUIZHere’s the thing about winter hair: Despite your best intentions, damage can sneak up on you; and onc...
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New year, New You! Hair Trends 2022

NEW YEAR, NEW YOU!Time to turn over a new leaf (plus a new page in the calendar) and get ready to sizzle your way through 202...
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Let Us Help You Reach Your Hair Goals

#HAIRGOALSWe can’t think of a better time to set some healthy hair goals for the year ahead. What’s more, we’re going to help...
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Have You Winterized Your Hair Yet? 🥶

THE BIG WINTER HAIR GUIDEFrom bone-chilling cold to bone-dry air, winter weather can be the ultimate hair-wrecker. But we’ve ...

Recent Pro 'BackBar' Articles

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These education videos are on fire! 🔥

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UH-OH MOMENTS…Joico Global Artistic Director, Richard MannahJoico Global Brand Ambassador, Larisa LoveJoico Brand Educator, K...
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The Warmed-Up Winter Brunette

WINTER’S CARAMEL BRUNETTEWith Joico Celebrity Artist, Jill Buck, of 901 SalonNeed to warm up for winter? Check out this yummy...

Virtual Classroom

Premium online education

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A series of collaborative classes featuring a LIVE Joico educator to interact with you every step of the way.

Meet the Joico experts

Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.