New

Defy Damage

The Next Generation of Bond Building

Home Care System
Damage Prevention and Color Perfection from Start to Finish

Home Care System
Defy Damage home care and pro series

ProSeries
The Next Generation of Bond Building. An in-salon system that helps protect.

ProSeries
JoiFull Family product bottles

HAIR GOALS—FULLfilled

JOIFULL TRANSFORMATIVE TRIO
Blonde Life Violet Conditioner bottle

Keep Your Cool

Discover Blonde Life Violet
Beautiful Brunette with freshly colored hair

LumiShine YouthLock

Permanent Crème Colors

100% GRAY COVERAGE IN 13 RADIANT SHADES. Unlock hair’s youth potential with Joico’s first collagen-infused permanent crème color.

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Recent #HairJoi Articles

Hair Cocktailing: What is it? How Do We Do It?20190912150529

Hair Cocktailing: What is it? How Do We Do It?

Cocktailing 101: On The Menu…Martini: dry, wet, shaken, or stirred: Much the same way a drink is prepared to suit a client’s ...
Is It Time For A Haircut? These Pros Will Tell You The Truth20190909140917
Olivia Smalley giving client a haircut

Is It Time For A Haircut? These Pros Will Tell You The Truth

If you have “normal” hairThe Ideal timing: 8 - 12 weeksWhy: The ends of naturally smooth, healthy hair may become “fragile” o...
Your Next Vacation Destination Based on Your Personality Type20190820113426
Beautiful Blonde walking in nature

Your Next Vacation Destination Based on Your Personality Type

I’m Outta Here! Now, Where Should I Go…?According to Forbes magazine, traveling gives you the opportunity to step away from t...
How-To Achieve The Perfect Side French Braid20190819110406
Brunette with hair french braided to the sidee

How-To Achieve The Perfect Side French Braid

STEP-BY-STEPStep 1: Prep Hair with Defy Damage Protective Home Care SystemStep 2: Spray Power Spray Fast-Dry Finishing Spray ...
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Recent Pro 'BackBar' Articles

Get The Hair Feels Sweepstakes Grand Prize Winner20190917163204
Lairsa Love with sweepstakes winners

Get The Hair Feels Sweepstakes Grand Prize Winner

“Get The Hair Feels” Grand Prize Sweepstakes Winner: Hannah Ponce “I’ve been a fan of Larisa Love’s for a couple of years now...
How to Talk the Talk: A Consultation Guide20190911085155
Larisa Love styling models hair

How to Talk the Talk: A Consultation Guide

When it comes to communicating effectively with clients, few do it better than Joico Brand Ambassador, Larisa Love, and Joico...
Olivia Smalley How-To with Blonde Life20190826095324
Womens Hair being colored with hair dye

Olivia Smalley How-To with Blonde Life

 View this post on Instagram A post shared by Olivia Smalley Cosmoprof Team (@omgartistry) on Jul 28, 2019 at 7:26a...
Joico Muse: Kelcie Ball20190820165650
Joico Muse Kelci

Joico Muse: Kelcie Ball

Kelcie Ball, Joico Artistic Team MemberOwner, Black Opal Beauty Lounge, Denver, COBiggest social-media moment: When Joico Int...
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Pro Salon Education

Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.

Richard Mannah on stgage for Joico Education

Begin Your Training Now with Joico Education On Demand

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Meet the Joico experts

Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.

Richard Mannah Headshot

Richard Mannah

International Guest Artistic Director
Larisa Love Headshot

Larisa Love

Brand Ambassador
Frederic Aspiras headshot

Frederic Aspiras

Celebrity Guest Artist
Ricardo Santiago Headshot

Ricardo Santiago

International Guest Artist
Rick Henry headshot

Rick Henry

Celebrity Colorist, Nine Zero One Salon
Zoe Carpenter headshot

Zoë Carpenter

Guest Artist
Cherry Petenbrink headshot

Cherry Petenbrink

International Guest Artist