New

Defy Damage

The Next Generation of Bond Building

Home Care System
Damage Prevention and Color Perfection from Start to Finish

Defy Damage home care and pro series

ProSeries
The Next Generation of Bond Building. An in-salon system that helps protect.

Blonde Life Brightening Masque

A Glistening Collection

K-PAK Color Therapy product family

Keep Your Color Vibrant and Healthy-Looking

Blonde Life Quick-Tone Model

Blonde Life Quick Tone

Liqui-crème Toners

A powerful way to make your mark on prelightened looks. Featuring anti-breakage technology and nourishing exotic oils for maximum shine, this Blonde Life collection of Sand, Silver, Violet, and Clear lets you trend-set gorgeous blonde creations faster than ever before.

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Recent #HairJoi Articles

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The 6 Best Products For Each Hair Type

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Creativity Is The Key To Joi…We Have Proof

According to a recent article in Forbes, studies show that “tapping into your creative energy” can actually improve mental he...
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Richard Mannah’s Bespoke Bob

The Bob: Lets Talk About a Trend....John Irving via flckrDid you know that…the first American bob was born at the hospital?Ir...
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Celebrate the Freedom of Healthy Hair

OBSERVE THE CONDITION OF YOUR HAIRWe the people say it’s high time to take a good, up-close look at your mane event. What do ...

Recent Pro 'BackBar' Articles

3 Stunning Color Looks That Will Really Impress Your Clients20190719105557

3 Stunning Color Looks That Will Really Impress Your Clients

Larisa Love - LumiShineNude Glow TechniqueFORMULASStarting Level: 4Prep: Defy Damage ProSeries 1Formula 1: Blonde Life Powder...
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Larisa Love’s Multi-Dimensional Red Masterpiece

Joico Brand Ambassador and brilliant colorist, Larisa Love, recently took a client with natural level 6 Ash Brown hair to an ...
Keep Dimensional Highlights Truly Damage Free20190715172653

Keep Dimensional Highlights Truly Damage Free

Formula by @jessicascotthhair at Jessica Scott Salon View this post on Instagram A post shared by Jessica Scott San...
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Frederic Aspiras Shares His Paris Hilton Glam Waves

PARIS AND FREDERIC: A LOVE AFFAIR WITH HAIR… View this post on Instagram A post shared by FREDERIC ASPIRAS (@freder...

Pro Salon Education

Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.

Richard Mannah on stgage for Joico Education

Begin Your Training Now with Joico Education On Demand

Meet the Joico experts

Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.