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Defy Damage

The Next Generation of Bond Building

Home Care System
Damage Prevention and Color Perfection from Start to Finish

Home Care System
Defy Damage home care and pro series

ProSeries
The Next Generation of Bond Building. An in-salon system that helps protect.

ProSeries
Joico Dry Shampoo bottle

#Weekendhair

WEEKEND HAIR DRY SHAMPOO
Blonde Life Violet Conditioner bottle

Keep Your Cool

Discover Blonde Life Violet
Model with vibrant maroon hair

Color Intensity Love Aura

An alluring color palette designed to make chic color accessible to anyone. Five whimsical shades from Joico Brand Ambassador, Larisa Love, that will spark a whole new love affair with hair color.

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Hair being Blowdried with round brush

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Model with rich brunette hair

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Hair stylist Larisa Love smiling with hair model

Roller Lights

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Pro Salon Education

Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.

Richard Mannah on stgage for Joico Education

Begin Your Training Now with Joico Education On Demand

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Meet the Joico experts

Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.

Richard Mannah Headshot

Richard Mannah

International Guest Artistic Director
Larisa Love Headshot

Larisa Love

Brand Ambassador
Frederic Aspiras headshot

Frederic Aspiras

Celebrity Guest Artist
Ricardo Santiago Headshot

Ricardo Santiago

International Guest Artist
Rick Henry headshot

Rick Henry

Celebrity Colorist, Nine Zero One Salon
Hair stylist Zoe Carpenter headshot

Zoë Carpenter

Guest Artist
Cherry Petenbrink headshot

Cherry Petenbrink

International Guest Artist