The Next Generation of Bond Building

Defy Damage

Joico Defy Damage All products

DEFY DAMAGE
Home Care System
Damage Prevention and Color Perfection from Start to Finish

Home Care System
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Stylist Larisa Love Smiling with working on clients hair

DEFY DAMAGE
ProSeries
The Next Generation of Bond Building. An in-salon system that helps protect.

ProSeries
Joico Defy Damage Sleepover & Invincible bottles

Be Invincible and Wake Up To Dream Hair!

NEW DEFY DAMAGE
colorful-family

It’s A Colorful Life – Make It Last!

COLORFUL

Discover the Power of 10!

NEW LumiShine LUMI10 Quick Coverage Permanent Color

NEW LUMISHINE LUM10
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Recent Pro 'BackBar' Articles

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Pro Salon Education

Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.

Richard Mannah on stgage for Joico Education

Begin Your Training Now with Joico Education On Demand

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Meet the Joico experts

Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.

Rirchard Mannah Headshot

Richard Mannah

Global Artistic Director
Larisa Love Headshot

Larisa Love

Brand Ambassador
Stylist Ricardo Santiago headshot

Frederic Aspiras

Celebrity Guest Artist
Olivia Smalley headshot

Olivia Smalley

Joico Brand Storyteller

J StayReady

Joico Celebrity Hairstylist
Headshot

Ricardo Santiago

Joico Global Education Expert
Jill Buck Headshot

Jill Buck

Joico Celebrity Stylist
Nine Zero One Salon
Hair stylist Zoe Carpenter headshot

Zoë Carpenter

Guest Artist
Rick Henry headshot

Rick Henry

Celebrity Colorist
Nine Zero One Salon