New

Defy Damage

The Next Generation of Bond Building

Home Care System
Damage Prevention and Color Perfection from Start to Finish

Defy Damage home care and pro series

ProSeries
The Next Generation of Bond Building. An in-salon system that helps protect.

JoiFull Family product bottles

HAIR GOALS—FULLfilled

Beautiful Brunette with freshly colored hair

LumiShine YouthLock

Permanent Crème Colors

100% GRAY COVERAGE IN 13 RADIANT SHADES. Unlock hair’s youth potential with Joico’s first collagen-infused permanent crème color.

Learn More

Recent #HairJoi Articles

Feel Happy At Every Age…20191010130113

Feel Happy At Every Age…

Not to get all philosophical, but Plato nailed the art of joi a couple thousand years ago. "He who is of a calm and happy nat...
Defy Damage: A Problem/ Solution Guide20191008131327

Defy Damage: A Problem/ Solution Guide

jQuery(window).load(function(){jQuery(".twentytwenty-container.twenty20-1[data-orientation!='vertical']").twentytwenty({defau...
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Your Hair Horoscope, Revealed

TAURUSYour vibe: Reliable, stubborn, sensual, realistic, decisive, logical, loyalThe hair that brings you joi: Try feminine, ...
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Getting Cool, Staying Cool: A Blonde Handbook

“Cool-toned blondes really hit when celebrities like Lady Gaga and the Kardashians took note of the look,” explains color sup...

Recent Pro 'BackBar' Articles

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Behind The Scenes At A Hair Show: Richard Mannah Tells All

The concept...“To me, editorial styling for a show means creating looks that could be seen on a professional model, celebrity...
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9 Sneaky Ways to Hide Gray Hair

1: Camouflage with clever styling“When working with gray hair, I love to use volumizing products, like JoiFULL Volumizing Sty...
How To Have That “Gray Area” Chat With Your Client…20191010120534

How To Have That “Gray Area” Chat With Your Client…

Don’t be afraid to bring up the subjectA conversation about aging doesn’t have to be a taboo topic. We all age – it’s a part ...
The Muse: 24 Hours with Cherry Petenbrink20190926125547

The Muse: 24 Hours with Cherry Petenbrink

Want to know what life’s like through the lens of a glam-slam hair pro? Come share a day with Joico International Guest Artis...

Pro Salon Education

Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.

Richard Mannah on stgage for Joico Education

Begin Your Training Now with Joico Education On Demand

Meet the Joico experts

Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.