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Defy Damage

The Next Generation of Bond Building

Home Care System
Damage Prevention and Color Perfection from Start to Finish

Home Care System
Defy Damage home care and pro series

ProSeries
The Next Generation of Bond Building. An in-salon system that helps protect.

ProSeries
Joico Dry Shampoo bottle

#Weekendhair

WEEKEND HAIR DRY SHAMPOO
JoiFull Family product bottles

HAIR GOALS—FULLfilled

JoiFull Transformative Trio
Model with vibrant maroon hair

Color Intensity Love Aura

An alluring color palette designed to make chic color accessible to anyone. Five whimsical shades from Joico Brand Ambassador, Larisa Love, that will spark a whole new love affair with hair color.

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Recent #HairJoi Articles

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Looking for some joi-ful tunes this holiday season? We turned to some of Joico’s favorite hair artists, who hand-picked the g...
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Lady Gaga Elle Cover

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Lippencil and lipstick duo

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For your blonde bombshell girlfriend…Imagine the joi of receiving hair goodies designed specifically to bring out the shimmer...
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Recent Pro 'BackBar' Articles

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Hair Dresser dying models hair

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Model with rich brunette hair

Mushroom Shade Technique

Take natural up a notch with the ultimate beige-y palette. This perfectly balanced collection boasts 7 brand-new Age Defy sha...
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Hair swatches bright vibrant colors

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Pro Salon Education

Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.

Richard Mannah on stgage for Joico Education

Begin Your Training Now with Joico Education On Demand

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Meet the Joico experts

Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.

Richard Mannah Headshot

Richard Mannah

International Guest Artistic Director
Larisa Love Headshot

Larisa Love

Brand Ambassador
Frederic Aspiras headshot

Frederic Aspiras

Celebrity Guest Artist
Ricardo Santiago Headshot

Ricardo Santiago

International Guest Artist
Rick Henry headshot

Rick Henry

Celebrity Colorist, Nine Zero One Salon
Hair stylist Zoe Carpenter headshot

Zoë Carpenter

Guest Artist
Cherry Petenbrink headshot

Cherry Petenbrink

International Guest Artist