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Defy Damage

The Next Generation of Bond Building

Home Care System
Damage Prevention and Color Perfection from Start to Finish

Home Care System
Defy Damage home care and pro series

ProSeries
The Next Generation of Bond Building. An in-salon system that helps protect.

ProSeries
Blonde Life Brightening Masque

A Glistening Collection

Discover Blonde Life
K-PAK Color Therapy product family

Keep Your Color Vibrant and Healthy-Looking

K-PAK Color Therapy
Lumishine hair color model

LumiShine

Nude Glow

Take natural to new heights with LumiShine’s Natural Warm Series, a range of universally flattering, radiant shades. From sand to sable, beachy-bronze and beyond, the collection mingles warmth with luminous nude tones.

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Recent Pro 'BackBar' Articles

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Pro Salon Education

Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.

Richard Mannah on stgage for Joico Education

Begin Your Training Now with Joico Education On Demand

Learn

Meet the Joico experts

Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.

Richard Mannah

International Guest Artistic Director

Larisa Love

Brand Ambassador

Ricardo Santiago

International Guest Artist

Rick Henry

Celebrity Colorist, Nine Zero One Salon

Zoë Carpenter

Guest Artist

Cherry Petenbrink

International Guest Artist

Frederic Aspiras

Celebrity Guest Artist