New

Defy Damage

The Next Generation of Bond Building

Home Care System
Damage Prevention and Color Perfection from Start to Finish

Defy Damage home care and pro series

ProSeries
The Next Generation of Bond Building. An in-salon system that helps protect.

Blonde Life Brightening Masque

A Glistening Collection

K-PAK Color Therapy product family

Keep Your Color Vibrant and Healthy-Looking

Blonde Life Quick-Tone Model

Blonde Life Quick Tone

Liqui-crème Toners

A powerful way to make your mark on prelightened looks. Featuring anti-breakage technology and nourishing exotic oils for maximum shine, this Blonde Life collection of Sand, Silver, Violet, and Clear lets you trend-set gorgeous blonde creations faster than ever before.

Learn More

Recent #HairJoi Articles

How To Make This Super-Stylish Braid Work For You20190517101855

How To Make This Super-Stylish Braid Work For You

Let’s talk braids with Joico International Artistic Director, Richard Mannah...Wondering if braids can work for any age?“Brai...
Gaga’s ‘Glamping’ Met Gala Hair20190510133323

Gaga’s ‘Glamping’ Met Gala Hair

 View this post on Instagram A post shared by FREDERIC ASPIRAS (@fredericaspiras) on May 7, 2019 at 7:33pm PDTFirst...
Bring Mom So Much Joi With These 5 “us” Ideas20190509113252

Bring Mom So Much Joi With These 5 “us” Ideas

Connect in the KitchenSure, you could cook mom a fab Mother’s Day meal; but whipping up a feast together is likely to make he...
Lady Gaga’s Red Carpet Recap20190423115709

Lady Gaga’s Red Carpet Recap

The Golden GlobesGaga’s Look: The Ice-Blue Up-doThe Vision: "We were so inspired by the magnificent color of the dress, so we...

Recent Pro 'BackBar' Articles

Joico Muse: Sevda Durukan20190517122313

Joico Muse: Sevda Durukan

Sevda Durukan, Joico European Color Design Team Member, Brussels, BelgiumOn my nightstand: My iPhone and a bottle of waterI’l...
The Scoop: Larisa Love’s ‘Pick-Me-Up’ Technique20190515120937

The Scoop: Larisa Love’s ‘Pick-Me-Up’ Technique

We sat down for a convo with our super-fun (and uber-creative) Brand Ambassador after the show, to get the full download on t...
Fire Red Quick Melt20190507115636

Fire Red Quick Melt

This technique is a color blocking-melting hybrid that provides an easy roadmap for wow-worthy color. Pair it with new LumiSh...
Love Dip20190506104933

Love Dip

Our lively LoveFest Collection, a duo of 2 utterly cool, creative shades that harmonize perfectly with your most imaginative ...

Pro Salon Education

Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.

Richard Mannah on stgage for Joico Education

Begin Your Training Now with Joico Education On Demand

Meet the Joico experts

Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.