Locks in beautiful color vibrancy and knocks out hair damage.
Designed to instantly neutralize unwanted yellow and warm tones.
Protect, detoxify, strengthen, and brighten hair that’s been bleached.
Thirsty hair? Quench it!
Hair care collection designed to provide 24-hour hydration.
Joico’s long-lasting RiseUp Powder Spray elevates limp hair in no time.
Get The Gloss That Outshines.
100% gray coverage in just 10 minutes.
LumiShine® YouthLock, Joico’s first collagen-infused permanent crème color.
This lightening powder gets you blonde safely and in a flash.
5 minutes or less! That’s all it takes to get fast and fabulous blonde hair.
Yikes! This Quiz Uncovers Damage
New year, New You! Hair Trends 2022
Let Us Help You Reach Your Hair Goals
Have You Winterized Your Hair Yet? 🥶
Recent Pro 'BackBar' Articles
These education videos are on fire! 🔥
Quick Fixes For Cut/Color Fails
Last Minute Lisa Gray Coverage Fast
The Warmed-Up Winter Brunette
Virtual Classroom
Premium online education
A series of collaborative classes featuring a LIVE Joico educator to interact with you every step of the way.
Meet the Joico experts
Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.
Richard Mannah
Larisa Love
Frederic Aspiras
Olivia Smalley
J StayReady
Ricardo Santiago
Jill Buck
Nine Zero One Salon