Happy Anniversary
Defy Damage
The Next Generation of Bond Building
DEFY DAMAGE
Home Care System
Damage Prevention and Color Perfection from Start to Finish
DEFY DAMAGE
ProSeries
The Next Generation of Bond Building. An in-salon system that helps protect.
Meet our damaged-hair hero
Next-level color protection
The “S” Wave: Step-By Steps For This Brand-New DIY Curl
Iconic “Siren” Hair: How To Glam It Up In Minutes
The Virtual Halloween Party
The “Diy” Ombré Featuring Joico Global Brand Storyteller, Olivia Smalley
Recent Pro 'BackBar' Articles
Playful Hair: A Guide To The Chicest Short Cut
Ice Pixie
Placement, Dimension, And Va-Va-Voom Blonding With Olivia Smalley
The Care-Taking Of Textured Hair: 10 Tricks To Try
Pro Salon Education
Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.
Begin Your Training Now with Joico Education On Demand
Meet the Joico experts
Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.
Richard Mannah
Larisa Love
Frederic Aspiras
Gina Bianca
Olivia Smalley
Ricardo Santiago
Jill Buck
Nine Zero One Salon
Zoë Carpenter
Cherry Petenbrink
Rick Henry
Nine Zero One Salon