New
Defy Damage
The Next Generation of Bond Building
Home Care System
Damage Prevention and Color Perfection from Start to Finish
ProSeries
The Next Generation of Bond Building. An in-salon system that helps protect.
A Glistening Collection
Keep Your Color Vibrant and Healthy-Looking
Blonde Life Quick Tone
Liqui-crème Toners
A powerful way to make your mark on prelightened looks. Featuring anti-breakage technology and nourishing exotic oils for maximum shine, this Blonde Life collection of Sand, Silver, Violet, and Clear lets you trend-set gorgeous blonde creations faster than ever before.
‘Get The Hair-Feels’ Grand Prize Sweepstakes
How To Make This Super-Stylish Braid Work For You
Gaga’s ‘Glamping’ Met Gala Hair
Bring Mom So Much Joi With These 5 “us” Ideas
Recent Pro 'BackBar' Articles
Joico Muse: Sevda Durukan
The Scoop: Larisa Love’s ‘Pick-Me-Up’ Technique
Fire Red Quick Melt
Love Dip
Pro Salon Education
Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.
Begin Your Training Now with Joico Education On Demand
Meet the Joico experts
Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.
Richard Mannah
Larisa Love
Ricardo Santiago
Rick Henry
Zoë Carpenter
Cherry Petenbrink
