New
Defy Damage
The Next Generation of Bond Building
Home Care System
Damage Prevention and Color Perfection from Start to Finish
ProSeries
The Next Generation of Bond Building. An in-salon system that helps protect.
HAIR GOALS—FULLfilled
Keep Your Cool
10 Ways to Turn up The Volume
Frederic Aspiras Step-By-Step: Natural Texture, Sexy Curls
Hair Cocktailing: What is it? How Do We Do It?
Is It Time For A Haircut? These Pros Will Tell You The Truth
Recent Pro 'BackBar' Articles
Get The Hair Feels Sweepstakes Grand Prize Winner
How to Talk the Talk: A Consultation Guide
Olivia Smalley How-To with Blonde Life
Joico Muse: Kelcie Ball
Pro Salon Education
Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.
Begin Your Training Now with Joico Education On Demand
Meet the Joico experts
Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.
Richard Mannah
Larisa Love
Frederic Aspiras
Ricardo Santiago
Rick Henry
Zoë Carpenter
