The Next Generation of Bond Building

Defy Damage

Joico Defy Damage All products

DEFY DAMAGE
Home Care System
Damage Prevention and Color Perfection from Start to Finish

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Stylist Larisa Love Smiling with working on clients hair

DEFY DAMAGE
ProSeries

The Next Generation of Bond Building. An in-salon system that helps protect.

Joico Defy Damage Sleepover & Invincible bottles

Be Invincible and Wake Up To Dream Hair!

colorful-family

It’s A Colorful Life – Make It Last!

When Blue Meets Brass

NEW Vero K-PAK Color Permanent Crème Color Blue Ash Series

Recent #HairJoi Articles

Which Shampoo Do I Use? Here’s How To Know…20210730094159

Which Shampoo Do I Use? Here’s How To Know…

SHAMPOO: WHAT’S THE DIFF?With Joico Celebrity Artist, Jill Buck Of Salon 901Gone are the days where you have one bottle of sh...
Self-Care For Your Hair: Follow This Wellness Plan20210720120549

Self-Care For Your Hair: Follow This Wellness Plan

SELF-CARE FOR YOUR HAIRHydration, rest, exercise, gratitude – they’re the hallmarks of a truly holistic wellness regimen. And...
This New “Beachy Waves” Technique Is Rising Fast!20210713135441

This New “Beachy Waves” Technique Is Rising Fast!

BEACHY WAVES ARE ON THE RISEWith Joico Celebrity Artist, Jill Buck Of Salon 901Think we’ve seen the last of the easy, undone ...
We’ve Built You The Perfect Summer Hair Wardrobe…20210709105847

We’ve Built You The Perfect Summer Hair Wardrobe…

YOUR SUMMER HAIR WARDROBEWith Joico Global Brand Artistic Director, Richard MannahPulling out your shorts, sandals, and sunsc...

Recent Pro 'BackBar' Articles

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The St. Tropez Technique: A Sunny Brunette Warm-Up

SUNNY ST. TROPEZ Featuring Joico Celebrity Artist, Jill Buck, of Salon 901When your brunette client wants her day in the sun,...
8 Great Blondes For Every Client In Your Book20210716113543

8 Great Blondes For Every Client In Your Book

A BLONDE FOR EVERY HAIR TYPEAsking for “blonde hair” is like asking for yellow. Are you talking Butter? Gold? Lemon? Neon? To...
Hero Piece with Larisa Love20210715105802

Hero Piece with Larisa Love

The “Hero Piece” – Hair-Color’s Coolest New TrendFeaturing Joico Global Brand Ambassador, Larisa LoveIf you think the Money P...
Try The Bomb New Color Technique That Builds Dimension!20210712081506

Try The Bomb New Color Technique That Builds Dimension!

THE TONING BRICK LAYER METHODFeaturing Joico Global Brand Ambassador, Larisa LoveWhen Joico Global Brand Ambassador, Larisa L...

Pro Salon Education

Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.

Richard Mannah on stgage for Joico Education

Begin Your Training Now with Joico Education On Demand

Meet the Joico experts

Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.