New

Defy Damage

The Next Generation of Bond Building

Home Care System
Damage Prevention and Color Perfection from Start to Finish

Defy Damage home care and pro series

ProSeries
The Next Generation of Bond Building. An in-salon system that helps protect.

JoiFull Family product bottles

HAIR GOALS—FULLfilled

Model with vibrant maroon hair

Color Intensity Love Aura

An alluring color palette designed to make chic color accessible to anyone. Five whimsical shades from Joico Brand Ambassador, Larisa Love, that will spark a whole new love affair with hair color.

Learn More

Recent #HairJoi Articles

How To Get Through A Glam Weekend WITHOUT Shampoo!20191212145733

How To Get Through A Glam Weekend WITHOUT Shampoo!

Let The Weekend Begin...CosmoProf Artistic Team Member, Olivia Smalley, isn’t just a genius hairdresser; she’s also a super-b...
Here’s Your Hand-Picked Holiday Playlist!20191126215210

Here’s Your Hand-Picked Holiday Playlist!

Looking for some joi-ful tunes this holiday season? We turned to some of Joico’s favorite hair artists, who hand-picked the g...
Copy Gaga’s ELLE Cover Look In Minutes20191126092049

Copy Gaga’s ELLE Cover Look In Minutes

How-to get the #Joico look View this post on Instagram A post shared by Joico (@joico) on Nov 8, 2019 at 7:47pm PST...
The Ultimate Girlfriend Gift Guide20191126083006

The Ultimate Girlfriend Gift Guide

For your blonde bombshell girlfriend…Imagine the joi of receiving hair goodies designed specifically to bring out the shimmer...

Recent Pro 'BackBar' Articles

New “Lavender Swirl” Hair Color Formula by Larisa Love20191119073747

New “Lavender Swirl” Hair Color Formula by Larisa Love

You’ll be doing a happy dance when you try this 'Lavender Swirl' - Joico Brand Ambassador Larisa Love’s latest look created w...
Step-By-Step Looks From Nine Zero One Salon Pros20191104103644

Step-By-Step Looks From Nine Zero One Salon Pros

Signature California BlondeThe Artist: Nine Zero One Salon owner, Nikki LeeThe Story: Cali Blondes are practically a calling ...
Mushroom Shade Technique20191031124411

Mushroom Shade Technique

Take natural up a notch with the ultimate beige-y palette. This perfectly balanced collection boasts 7 brand-new Age Defy sha...
We’re Sharing Our Fans’ BEST Insta Looks & The Formulas20191031103549

We’re Sharing Our Fans’ BEST Insta Looks & The Formulas

 View this post on Instagram A post shared by Joico Color Intensity (@joicointensity) on Jul 24, 2019 at 5:35pm PDT...

Pro Salon Education

Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.

Richard Mannah on stgage for Joico Education

Begin Your Training Now with Joico Education On Demand

Meet the Joico experts

Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.