New

Defy Damage

The Next Generation of Bond Building

Home Care System
Damage Prevention and Color Perfection from Start to Finish

Defy Damage home care and pro series

ProSeries
The Next Generation of Bond Building. An in-salon system that helps protect.

JoiFull Family product bottles

HAIR GOALS—FULLfilled

Beautiful Brunette with freshly colored hair

LumiShine YouthLock

Permanent Crème Colors

100% GRAY COVERAGE IN 13 RADIANT SHADES. Unlock hair’s youth potential with Joico’s first collagen-infused permanent crème color.

Learn More

Recent #HairJoi Articles

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Recent Pro 'BackBar' Articles

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Pro Salon Education

Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.

Richard Mannah on stgage for Joico Education

Begin Your Training Now with Joico Education On Demand

Meet the Joico experts

Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.