Happy Anniversary
Defy Damage
The Next Generation of Bond Building
DEFY DAMAGE
Home Care System
Damage Prevention and Color Perfection from Start to Finish
DEFY DAMAGE
ProSeries
The Next Generation of Bond Building. An in-salon system that helps protect.
HOT STYLE. ZERO HEAT.
HYDRATION THAT WON’T WEIGH YOU DOWN
Find Out Why Glamour.com Is In Love With Moisture Recovery
7 Reasons Your Blowout Isn’t Working
9 Trends In The Forecast For Spring 2020
You’ll Be Over The Moon With This Zodiac Guide
Recent Pro 'BackBar' Articles
COVID-19 Support & Sweeps
Larisa Love Brings a Colorful Look to Life With Defy Damage…
Painting The Canvas: Learn The Art Of Blonde
Blush Time! Try This Fun “Pink Lights” Technique
Pro Salon Education
Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.
Begin Your Training Now with Joico Education On Demand
Meet the Joico experts
Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.
Richard Mannah
Larisa Love
Frederic Aspiras
Gina Bianca
Olivia Smalley
Ricardo Santiago
Jill Buck
Nine Zero One Salon
Zoë Carpenter
Cherry Petenbrink
Rick Henry
Nine Zero One Salon