The Next Generation of Bond Building

Defy Damage

Defy Damage home care and pro series

DEFY DAMAGE
Home Care System
Damage Prevention and Color Perfection from Start to Finish

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Stylist Larisa Love Smiling with working on clients hair

DEFY DAMAGE
ProSeries

The Next Generation of Bond Building. An in-salon system that helps protect.

Own Your Tone

Joico Color Infuse Red Shampoo and Conditioner bottles

Stay Radiantly Red

LUMISHINE ASH ASH SERIES

PLAY IT COOL

Show brass who’s boss with LumiShine’s NEW Ash Ash Series

Recent #HairJoi Articles

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How To Stop Washing Your Hair Color Down The Drain

Whether you’re getting to the salon less frequently these days, or just eager to hold onto your investment hair color for a f...
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Watch This Pro Wash The Brass Right Outta Her Blonde

SHAMPOO FOR A COOL ‘DOWith Joico Global Brand Storyteller, Olivia SmalleyIf anyone is willing to prove the power of Color Bal...
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Joi-Ful New Year’s Resolutions

#1: Add a new recipeIt’s all-too-easy to get into a food rut (particularly when dining out is limited). So make it a habit to...
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Shake Vs. Shake: Watch Them Battle For Hair Hero!

Looking for a super-quick way to glam up holiday hair when you’re on day one, two, or three since your last shampoo? Joico Gl...

Recent Pro 'BackBar' Articles

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2 Perfect, Secret-Menu Root Taps For Luscious Red Hair

SECRET-MENU REVEAL: ROOT TAPS FOR REDHEADSFeaturing Joico Celebrity Artist, Jill Buck, of Salon 901Want to create that perfec...
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Introducing Ice-Edge: The Coolest Money-Piece Technique

Who doesn’t melt over an icy white blonde? Certainly not Joico artists, who jumped at the chance to join our Ice-Queen Challe...
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Crystal-Lite: A Low-Maintenance “Platinum” Technique

THE CRYSTAL-LITE TECHNIQUEFeaturing Joico Global Brand Ambassador, Larisa LoveImagine the glorious transformation to pure, ic...
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Double Ash Prism Lights Technique

Cool brunette hair is a “mushrooming” trend – and easier than ever to create with LumiShine’s new Ash-Ash Series, a collectio...

Pro Salon Education

Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.

Richard Mannah on stgage for Joico Education

Begin Your Training Now with Joico Education On Demand

Meet the Joico experts

Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.