The Next Generation of Bond Building

Defy Damage

Joico Defy Damage All products

DEFY DAMAGE
Home Care System
Damage Prevention and Color Perfection from Start to Finish

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Stylist Larisa Love Smiling with working on clients hair

DEFY DAMAGE
ProSeries

The Next Generation of Bond Building. An in-salon system that helps protect.

Joico Defy Damage Sleepover & Invincible bottles

Be Invincible and Wake Up To Dream Hair!

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It’s A Colorful Life – Make It Last!

Discover the Power of 10!

NEW LumiShine LUMI10 Quick Coverage Permanent Color

Recent #HairJoi Articles

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Quick! 5 Fast-Acting Happiness Hacks To Try Today

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This DIY Hairdo Quickly Morphs From Beach To Night

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4 Fun Hair Looks That You Can Master In Minutes

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Recent Pro 'BackBar' Articles

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The Ultimate Red Hair Color Technique!

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The Perfect Cut When Your Client Doesn’t Want One…

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“Stairmaster” Foils: Perfect Pop For A Cut-&-Color Collab

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Try This Cool Melty Look With NEW Blue Ash Series

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Pro Salon Education

Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.

Richard Mannah on stgage for Joico Education

Begin Your Training Now with Joico Education On Demand

Meet the Joico experts

Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.