New
Defy Damage
The Next Generation of Bond Building
Home Care System
Damage Prevention and Color Perfection from Start to Finish
ProSeries
The Next Generation of Bond Building. An in-salon system that helps protect.
HOT STYLE. ZERO HEAT.
HYDRATION THAT WON’T WEIGH YOU DOWN
Demi-Permanent liquid Extension
LumiShine’s five new Demi-Permanent Liquid shades are designed to round out your must-have collection with endless options for blondes, brunettes, silver/gray, and beyond. The perfect balancing act to build your business AND your creativity.
The Happy Map: Your Path to Inner Joi
Winter Hair Woes? It’s Time To Meet Your Masque
The Best Nine Zero One Beauty Coach Moments With Julianne Hough
Holiday Hair Hacks: 5 Golden Rules
Recent Pro 'BackBar' Articles
“Violet Night” Look with New Demi Liquids
“Silver Plated”….The Look, The Lesson, The Pow
Get Kristin Stewart’s Edgy Blonde Highlights
These 2 Hot Pros Are Determined To Build Your Biz!
Pro Salon Education
Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.
Begin Your Training Now with Joico Education On Demand
Meet the Joico experts
Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.
Richard Mannah
Larisa Love
Frederic Aspiras
Ricardo Santiago
Rick Henry
Zoë Carpenter
