The Next Generation of Bond Building

Defy Damage

DEFY DAMAGE
Home Care System
Damage Prevention and Color Perfection from Start to Finish

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Stylist Larisa Love Smiling with working on clients hair

DEFY DAMAGE
ProSeries

The Next Generation of Bond Building. An in-salon system that helps protect.

Be Invincible and Wake Up To Dream Hair!

Joico Color Infuse Red Shampoo and Conditioner bottles

Stay Radiantly Red

Woman with highlighted curly hair

Honeycomb Blonde Curls

Let’s Join Forces For Strong, Brilliant Blonde

Recent #HairJoi Articles

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With These How-To’s, You Won’t Blow Bubble Braids!

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The Glam “Dirty-Day” Pony: No Hair-Wash Needed

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One Cool Cat: Doja Cat’s Grammy Hair How-To’s

DOJA CAT’S GRAMMY HAIRFEATURING CELEBRITY STYLIST, JARED HENDERSONRapper Doja Cat rocked this year’s Grammy Awards – not just...
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This New “Beachy Waves” Technique Is Rising Fast!

BEACHY WAVES ARE ON THE RISEWith Joico Celebrity Artist, Jill Buck Of Salon 901Think we’ve seen the last of the easy, undone ...

Recent Pro 'BackBar' Articles

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This Sneaky Cutting Move Makes Short Hair Extra Chic

THE UNDERCUT TECHNIQUE WITH JOICO GLOBAL ARTISTIC DIRECTOR, RICHARD MANNAH There’s something sneaky about the undercut…like t...
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Honeycomb Blonde Curls

“Taking Deja’s hair from black to a luscious honeycomb tone took lots of planning beforehand. I first did a strand test becau...
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The Ultimate Men’s Cut: Try This Movie-Star Technique

MAN UP: THE MOVIE-STAR CUTWITH JOICO GLOBAL ARTISTIC DIRECTOR, RICHARD MANNAHIt’s all in the scissors, says Joico Global Arti...
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One Cool Cat: Doja Cat’s Grammy Hair How-To’s

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Pro Salon Education

Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.

Richard Mannah on stgage for Joico Education

Begin Your Training Now with Joico Education On Demand

Meet the Joico experts

Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.