New

Defy Damage

The Next Generation of Bond Building

Home Care System
Damage Prevention and Color Perfection from Start to Finish

Defy Damage home care and pro series

ProSeries
The Next Generation of Bond Building. An in-salon system that helps protect.

Blonde Life Brightening Masque

A Glistening Collection

K-PAK Color Therapy product family

Keep Your Color Vibrant and Healthy-Looking

Lumishine hair color model

LumiShine

Nude Glow

Take natural to new heights with LumiShine’s Natural Warm Series, a range of universally flattering, radiant shades. From sand to sable, beachy-bronze and beyond, the collection mingles warmth with luminous nude tones.

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Pro Salon Education

Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.

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Meet the Joico experts

Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.