The Next Generation of Bond Building
Defy Damage
DEFY DAMAGE
Home Care System
Damage Prevention and Color Perfection from Start to Finish
DEFY DAMAGE
ProSeries
The Next Generation of Bond Building. An in-salon system that helps protect.
Be Invincible and Wake Up To Dream Hair!
It’s A Colorful Life – Make It Last!
Which Shampoo Do I Use? Here’s How To Know…
Self-Care For Your Hair: Follow This Wellness Plan
This New “Beachy Waves” Technique Is Rising Fast!
We’ve Built You The Perfect Summer Hair Wardrobe…
Recent Pro 'BackBar' Articles
The St. Tropez Technique: A Sunny Brunette Warm-Up
8 Great Blondes For Every Client In Your Book
Hero Piece with Larisa Love
Try The Bomb New Color Technique That Builds Dimension!
Pro Salon Education
Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.
Begin Your Training Now with Joico Education On Demand
Meet the Joico experts
Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.
Richard Mannah
Larisa Love
Frederic Aspiras
Olivia Smalley
Ricardo Santiago
Jill Buck
Nine Zero One Salon
Zoë Carpenter
Rick Henry
Nine Zero One Salon