Happy Anniversary
Defy Damage
The Next Generation of Bond Building
DEFY DAMAGE
Home Care System
Damage Prevention and Color Perfection from Start to Finish
DEFY DAMAGE
ProSeries
The Next Generation of Bond Building. An in-salon system that helps protect.
HOT STYLE. ZERO HEAT.
HYDRATION THAT WON’T WEIGH YOU DOWN
by Joico Brand Storyteller Olivia Smalley
Discover Olivia Smalley's new Seaside Blonde technique - a luscious, dimensional look for beachy-blonde healthy results.
Joiconic Quiz
2020 Hair: The Fall Trend Report
Out-The-Door-Hair: The 30-Second Summer ‘Do
Take Two: Joico Body Shake vs. Joico Hair Shake
Recent Pro 'BackBar' Articles
“Secret-Menu” Hair Color With Joico Celebrity Artist, Jill Buck
One-And-Done: “Sunkissed Caramel” Technique
Seaside Blonde
Ashlee Simpson’s Bright Blonde Hair Color Formula by Riawna Capri
Pro Salon Education
Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.
Begin Your Training Now with Joico Education On Demand
Meet the Joico experts
Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.
Richard Mannah
Larisa Love
Frederic Aspiras
Gina Bianca
Olivia Smalley
Ricardo Santiago
Jill Buck
Nine Zero One Salon
Zoë Carpenter
Cherry Petenbrink
Rick Henry
Nine Zero One Salon