Happy Anniversary

Defy Damage

The Next Generation of Bond Building

Defy Damage home care and pro series

DEFY DAMAGE
Home Care System
Damage Prevention and Color Perfection from Start to Finish

logo
Stylist Larisa Love Smiling with working on clients hair

DEFY DAMAGE
ProSeries

The Next Generation of Bond Building. An in-salon system that helps protect.

Recent #HairJoi Articles

The “S” Wave: Step-By Steps For This Brand-New DIY Curl20201028094302

The “S” Wave: Step-By Steps For This Brand-New DIY Curl

It may not be seismic, but Joico Global Artistic Director, Richard Mannah’s cool new curl technique will definitely leave you...
Iconic “Siren” Hair: How To Glam It Up In Minutes20201027081619

Iconic “Siren” Hair: How To Glam It Up In Minutes

CALLING ALL SIRENSFeaturing Joico Artistic Team Member, Leticia McKayRed hair is Hollywood’s calling card; but it’s also a ch...
The Virtual Halloween Party20201023085021

The Virtual Halloween Party

hosting a virtual Halloween PartyNeed to “raise spirits” among your team members? Give them a treat by hosting a virtual Hall...
The “Diy” Ombré Featuring Joico Global Brand Storyteller, Olivia Smalley20201021100730

The “Diy” Ombré Featuring Joico Global Brand Storyteller, Olivia Smalley

Ready to get your superstar, Jenny-from-the-block-look on? Joico Global Brand Storyteller, Olivia Smalley’s going to show you...

Recent Pro 'BackBar' Articles

Playful Hair: A Guide To The Chicest Short Cut20201021091126

Playful Hair: A Guide To The Chicest Short Cut

A sassy, little short haircut? It’s strong, decisive…flirty even. And Joico Global Artistic Director, Richard Mannah, is goin...
Ice Pixie20201019145516

Ice Pixie

“ A blonde pixie?! Yes please! I love when clients want to get creative and try new things with their hair. Briana has beauti...
Placement, Dimension, And Va-Va-Voom Blonding With Olivia Smalley20201015095536

Placement, Dimension, And Va-Va-Voom Blonding With Olivia Smalley

If there’s one person who knows the value of well-placed, front-and-center blonde highlights, it’s Joico Global Brand Storyte...
The Care-Taking Of Textured Hair: 10 Tricks To Try20201014091147

The Care-Taking Of Textured Hair: 10 Tricks To Try

Fans of Joico Influencer, Kara Williams, have been known to jump on her Instagram page daily to see what this textured-hair p...

Pro Salon Education

Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.

Richard Mannah on stgage for Joico Education

Begin Your Training Now with Joico Education On Demand

Meet the Joico experts

Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.