Happy Anniversary
Defy Damage
The Next Generation of Bond Building
DEFY DAMAGE
Home Care System
Damage Prevention and Color Perfection from Start to Finish
DEFY DAMAGE
ProSeries
The Next Generation of Bond Building. An in-salon system that helps protect.
HOT STYLE. ZERO HEAT.
HYDRATION THAT WON’T WEIGH YOU DOWN
Teach Me How to Curl My Hair, Please!
Quarantine Hair: The Do’s and Don’ts
How to Stay Positive with Olivia Smalley
You Can Help Your Hairstylist Today. Here’s How…
Recent Pro 'BackBar' Articles
How to Manage The “Crunch” of Re-Opening – Top Tips From The Pros
Ignite The Spark: Online Learning 24/7
How to Keep Your Business Healthy Right Now
COVID-19 Support & Sweeps
Pro Salon Education
Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.
Begin Your Training Now with Joico Education On Demand
Meet the Joico experts
Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.
Richard Mannah
Larisa Love
Frederic Aspiras
Gina Bianca
Olivia Smalley
Ricardo Santiago
Jill Buck
Nine Zero One Salon
Zoë Carpenter
Cherry Petenbrink
Rick Henry
Nine Zero One Salon