Stylist Choice Awards

WINNER

behindthechair.com

Best Deep Conditioner:
K-PAK Deep Penetrating Reconstructor
(9th Year in a Row)

Best Conditioner:
Moisture Recovery Conditioner
With so many brands in today's market, buying the right shampoo for your hair can at times leave you overwhelmed. Most companies make products that target specific types of hair, and the type and texture of your hair should determine which shampoo you should buy for your desired results.

We all know that the main purpose of shampoo is to cleanse and nourish your hair from everyday wear and tear. Shampoo should also help to reduce the natural oils that your hair follicles create, enabling the oils to be absorbed by the hair strands, which creates a top layer of protection. Joico's shampoo and conditioning products give customers the means to satisfy their need to restore their hair to its natural health and beauty. Many hair care products on the market do little to improve the health of your hair and provide only temporary fixes to problems you face with your hair. Joico's Quadramine Complex, used today in all of our shampoo and conditioning products, is the culmination of three decades of scientific research into reconstructing damaged hair, and depending on your desired look, these Joico products will help you restore your hair to its natural beauty.