Lighteners

PRO TOOLSVIDEOSSTEP-BY-STEPSFORMULAS



Discover lightening options that deliver high performance and healthy results. Our Lighteners enable you to achieve on-and-off scalp blonding while keeping hair remarkably close to its original, healthy condition. Each formula has been designed to help you achieve the most consistently artistic and imaginative creations possible.

 

 


PRO TOOLS

>> Download the Lighteners Comparison Guide

>> Download the Blonde Life Lightener Instructions

>> Download the Free Play Clay Lightener Instructions

>> DOWNLOAD THE VERO K-PAK LIGHTENERS GUIDE

>> Download the NEW DuoLight Copper Guide

>> DuoLight Collection Guide

JoiColor System App
We’re so thrilled to introduce you to our brand-new JoiColor System App.
It’s 24/7 education right on your smart phone; and you can get the full download right here…
JoiColor System on the App Store JoiColor System on the Google Play Store

 

 

 


VIDEO PLAYLIST

 

 


 

STEP-BY-STEPS

>> Download the POWER PLATINUM BLONDE Technique

>> Download the SUN KISSED COASTAL BLONDE Technique

>> DOWNLOAD THE BALAYAGE DE RIO TECHNIQUE

>> Download the step-by-step guide featuring Sue Pemberton’s exclusive Shade Shift technique

 

 

 


FORMULAS

Hilary Duff’s Blonde Life Formula by Riawna Capri of Nine Zero One Salon

Starting level is between a 5-6. Use full foil highlights and baby lights with alternating developer. Start with Blonde Life Lightener + 20 Volume LumiShine Developer (mixed 1:1) in the back of the head, then move to the front of the occipital and highlight with Blonde Life Lightener + 30 Volume LumiShine Developer (mixed 1:1). Check your foils for a light pale blonde at 30 minutes then every 5 minutes until desired shade is reached.

After the full head has highlights, choose some random ends of the hair that are left out of the foils, paint with Blonde Life Lightener + 10 Volume LumiShine Developer. For the remaining ends apply our new Blonde Life Masque treatment. Leave on for 10 minutes.

Remove foils, rinse, and shampoo with Blonde Life Shampoo.

Tone the hair with LumiShine Liquid Demi Permanent Gloss 9NV + 5 Volume LumiShine Developer from scalp to ends-process for 10 minutes. Rinse, and shampoo with Blonde Life Shampoo, and finish with the Blonde Life Masque for 5 minutes.

 

VKC-Sombre_Formula

SOMBRE WITH DUOLIGHT by Joico Celebrity Colorist, Denis de Souza

Mix Joico DuoLight Caramel with 10 or 20 Volume Developer – 1:1 ratio

Use a balayage technique to apply the formula. Process for 30 minutes, then shampoo and rinse thoroughly.

 

VKC-Babylights_Formula

BABYLIGHTS WITH DUOLIGHT by Joico Celebrity Colorist, Denis de Souza

Mix Joico DuoLight Butterscotch with 10 or 20 Volume Developer – 1:1 ratio

Section hair into 3 parts; start at the back of the head with a diagonal part and weave thin pieces, continuing around head to create a brick pattern. Apply from scalp to ends on select fringe pieces. Process for 30 minutes, then shampoo and rinse thoroughly.