Larisa Love’s Multi-Dimensional Red Masterpiece20190718110501
Joico Brand Ambassador and brilliant colorist, Larisa Love, recently took a client with natural level 6 Ash Brown hair to an extraordinary, dimensiona...
Gina Bianca’s NYC BTC Road Show Color Correction Formula20190419092041
So the client sits in your chair. Give us the scoop…“When my guest first sat down, she was rocking a MAJOR color correction. She had the bottom of her...
Larisa Love’s Super-Fast Blonding Technique20190418145327
Larisa Love’s Pick-Me-Up Technique has been big news in Behind The Chair’s 2019 Road Tour; and believe us when we say you’re going to want to add this...
Blonde To Brunette In One Appointment20190318122815
Known to be somewhat of a hair-color chameleon, the actress has bounced from blonde to red to brown to pink, and even the occasional auburn....
Carmel Contour20190204165723
Love the shape-shifting magic of contouring? Now reveal your clients’ #nofilter best with Caramel Contour, an incredible feat of sculpting and highlig...
Learn The Rose-Gold Look That Attracts Intl Clients20190122150747
THEY “MET ONLINE”:Don’t ever doubt the power of social media, advises Lindsey, who was spotted by her French client, Camille, on Instagram. “How cool ...
Larisa Love’s Silver Belle Technique20190122150315
THE BACKSTORY:My client is a natural Level 7 and she was previously lightened by a different hairdresser to a Level 9 Gold.WHAT YOU SAW AT THE INITIAL...
Honey Amber Lights20180206174528
Honey Amber Lights, a sweet and sophisticated spin on rose-gold from Hollywood’s queen bee of blonding, Zoë Carpenter....
Reverse Blonde Diffusion20180204180437
Beverly Hills, CA (August 6, 2018) Joico Guest Artist Zoë Carpenter shows off her new “Reverse Blonde Diffusion” technique for the perfect glam blonde...
Face Frame Balayage20180204180402
Joico Brand Ambassador Larisa Love shows off her Face Frame Balayage method to enhance this natural brunette using Blonde Life and LumiShine Color. Tu...