Lighteners – Page 2

Power Platinum Blonde20190307115329

Power Platinum Blonde

Celebrity colorist, Denis De Souza, shows you how to recreate this fierce Platinum Power Blonde, dazzling technique, and learn about the products that...

Try This Blonde “Winter Quartz” Technique20190122161250

Try This Blonde “Winter Quartz” Technique

THE ASSIGNMENT:“My client was a natural, Level 7 brunette — she’d never colored her hair before. But she decided she wanted to be a “dirty blonde.”THE...

Ashlee Simpson’s Blonde Hair Color Formula20190122160217

Ashlee Simpson’s Blonde Hair Color Formula

WHY DENIS DE SOUZA LOVES THIS STUFF…Creamy, easy, powerful Blonde Life Crème Lightener is packed with all the celebrated ingredients of the popular Bl...

Larisa Love’s Silver Belle Technique20190122150315

Larisa Love’s Silver Belle Technique

THE BACKSTORY:My client is a natural Level 7 and she was previously lightened by a different hairdresser to a Level 9 Gold.WHAT YOU SAW AT THE INITIAL...

Julianne Hough: Redhead Back To Blonde Formula20190118150338

Julianne Hough: Redhead Back To Blonde Formula

When America’s sweetheart, Julianne Hough, took her trademark blonde hair into the red zone last year, tongues were wagging. It was a fierce, fiery, p...

Blonde Diffusion Meets Undermelt20180215134556

Blonde Diffusion Meets Undermelt

Zoe Carpenter (ZoeQueenOfBlonde) fuses her signature Blonde Diffusion method with the Salon I-Deas Undermelt. Using Joico Artistry foils and new Blond...

Sunshine Blonde20180207162837

Sunshine Blonde

Lisa Satorn, Senior Stylist at 901 Salon, created this look Sunshine Blonde. Her inspiration was “island vibes”. Lisa said, “She has beautiful thick n...

Sun Kissed Coastal Blonde20170508161209

Sun Kissed Coastal Blonde

Thanks to our brand-new Blonde Life Power Lightener, a hydrating color revolution that lifts nine+ levels in lightning-fast time....

Hillary Duff’s Bright Blonde Life Formula20170207155917

Hillary Duff’s Bright Blonde Life Formula

Riawna lifted Hilary about nine levels, from a dark brown to a superlight, icy blond. Riawna used about 150 foils on Hilary to achieve a dramatic tran...

Blonde Evolution20160225165914

Blonde Evolution

“There is power in Joico’s K-PAK Crème lightener to maintain the integrity of the hair and achieve results like this.” – Zoe CarpenterCOLOR FORMULASSt...