Get ready for a thrilling first look at the color trends coming down the pike for spring and beyond. Created exclusively with the JoiColor system, our pros have lined up the latest rich, radiant, mega-shine looks – plus healthy-hair formulas! — so you can create your own spring color menu at the salon. It’s exactly what you need to offer trend-forward inspo to every client in your chair.
TREND #1: RICH, DARK CHOCOLATE
Featuring Joico Brand Content Creator, Nathi Vega
The vibe:
An all-over chocolate-brown brunette shade using high-lift color on virgin hair. “I was able to shift this client’s natural virgin hair to a rich, warmer, more vibrant brunette shade without using bleach,” says Nathi. “The color elevates her entire look and compliments her complexion.”
Bonus benefit:
“It gives quiet luxury with the most basic application.”
Technique tip:
When using high-lift color on virgin hair, apply it on the mid to ends first with 30 or 40 volume. This area can be the toughest and longest to lift through. Use a plastic cap or backward bib to insulate the heat. Once you see hair lifting in the direction you want, mix a new batch of high-lift color and drop your developer to 20 or 30 volume and apply to roots – start in back and leave the front hairline for last.
Why Nathi chose these products:
“LumiShine Permanent Color and Defy Damage are a great pair, because the main benefit of both is to strengthen and restore the hair during and after a color service – leaving the hair hydrated with intense shine.”
The Formula:
- Formula 1 (Off Scalp High-Lift Color): Joico LumiShine Permanent Crème Color XLN with 40 Volume LumiShine Developer
- Formula 2 (On Scalp High-Lift Color): Joico LumiShine Permanent Crème Color XLN with 30 Volume LumiShine Developer
- Formula 3 (Deposit Color): Joico LumiShine Permanent Crème Color 7NWB + 7N with 10 Volume LumiShine Developer
Hair Care: Joico Defy Damage Protective Shampoo and KBOND20 Power Masque
See the look come to life, here:
TREND #2: SUN-KISSED HONEY BLONDE
Featuring Joico Brand Content Creator, Melissa Maloney
The vibe:
“Warm honey-blondes are very on-trend right now; having a slightly deeper root gives a more natural finish for a lived-in look,” explains Melissa. “This client wanted to remain blonde and have some dimension to make her grow-out between appointments less noticeable, but she needed some life added back into her color.”
Bonus benefit:
“Going one level darker and slightly warmer at the root immediately takes ten years off!”
Technique tip:
Don’t be afraid of warmth when covering gray on blonde hair. Warmer tones reflect more light, which makes the hair look shinier, healthier, and younger.
Why Melissa chose these products:
“YouthLock Color covers gray really well, but it’s not too opaque and “fake” looking.”
The Formula:
- Formula 1 (Roots): Joico YouthLock Permanent Crème Color 30g 8NN, 15g 8NNW +15g 9NN with 20 Volume LumiShine Developer
- Formula 2 (Lightener): Joico Blonde Life SilverLight Lightening Powder with 20 Volume Blonde Life Coconut Oil Developer
- Formula 3 (Lowlights): Joico LumiShine Demi-Permanent Liquid Color 20g 8N, 20g 8NWB + 10g 7NWB with 5 Volume LumiShine Developer
- Formula 4 (Midtone): Joico Blonde Life Demi Gloss Toners 20g 8N +10g 9SB with 5 Volume Blonde Life Coconut Oil Developer
- Formula 5 (Gloss): Joico Blonde Life Demi Gloss Toners 30g 12V + 50g Clear with 5 Volume Blonde Life Coconut Oil Developer
Hair Care: Joico YouthLock Shampoo and Conditioner
See the look come to life, here:
TREND #3: COTTON CANDY PINK
Featuring Joico Global Brand Ambassador and Artistic Director, Larisa Love
The vibe:
A rosy blush of super-feminine pink is the perfect way to welcome spring – especially when it takes the form of a power melt that elevates blonde to something fun and fresh.
Technique tips:
- Wherever the client is previously lightened, apply Defy Damage Conditioner to the ends in foils so it can work as a treatment during the root lift, while acting as a barrier to the lightener.
- For extra client comfort, place cotton underneath the front foils – it helps the client see, and prevents the heat from the head from causing overly quick lifting.
The Formula:
- Formula 1 (Root Lightener): Joico Blonde Life Lightening Powder with 5-30 Volume Blonde Life Coconut Oil Developer
- Formula 2 (Wet Balayage): Joico Blonde Life Crème Lightener with 25 Volume Blonde Life Coconut Oil Developer
- Formula 3 (Root Shadow): Joico LumiShine Demi-Permanent Liquid Color 8N + 8 PV, ½ oz. each.
- Formula 4 (Mids to Ends Gloss): Joico Blonde Life Demi Gloss Toners 12N + 12V equal parts
- Formula 5 (Overtone): Joico Semi-Permanent Color Intensity Rose + Soft Pink 3:1
TREND #4: GOLDEN SAND BLONDE
Featuring Joico Global Brand Storyteller and Blonde Specialist, Olivia Thompson
The vibe:
Contouring blondes with hair color creates a glow from the inside out, bringing the client’s best features forward, and highlighting their natural tonality. “It transforms clients from blonde blindness to flawless tone for spring,” says Olivia. What’s more, this “Slice and Dice” technique adapts the fashion world’s color-analysis trend to hair color, creating personalized, diffused dimension with meche and minimal foils.
Bonus benefit:
“By enhancing the client’s features, they have the opportunity for less prep, less makeup, and just the best version of themselves,” explains Olivia.
Technique tip:
Use meche sheets instead of foils to create a non-slip surface for painting lowlights.
Why Olivia chose these products:
“SilverLight simultaneously lifts and tones, counteracting brassiness while ensuring the same 9+ levels of lift we have come to expect from Joico’s legendary Blonde Life Lighteners.”
The Formula:
- Formula 1 (Lowlights): Joico LumiShine Demi-Permanent Liquid Color 7G + 9NB with 5 Volume LumiShine Developer
- Formula 2 (Highlights): Joico Blonde Life SilverLight Lightening Powder with 20 Volume Blonde Life Coconut Oil Developer
- Formula 3 (Gloss): Joico Blonde Life Demi Gloss Toners 9G with 5 Volume Blonde Life Coconut Oil Developer
Hair Care: Joico Defy Damage Protective Shampoo and kBOND20 Power Masque
