- salon pro
It’s the color of royalty and fittingly so, since our favorite new color-correcting conditioner totally rules! Banishing disreputable brassy tones from platinum-blonde and silver hair, this yellow-mellower is also the queen of moisturizers… preserving your hair’s vibrancy in the most majestic way.
Perfect choice for: Blondes (especially platinum) and gray/silver hair.
Here’s how: Massage into freshly washed hair; leave on for one-to-three minutes, then rinse. Gentle enough to use daily.
The inside secret: Multi-Spectrum Defense Complex helps protect color from fading and losing vibrancy; our exclusive Bio-Advanced Peptide Complex repairs, protects, fights frizz, and adds shine with each and every application.
* Loxa Beauty is authorized by Joico.
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I bought a bunch of these because they were on sale. I liked that is keeps the brassy color away and keeps my hair vibrant but it does leave this waxy feel after drying. I was hoping for a soft and light feel but it weighs the hair down and gives a greasy wax feel. I think the Fashionista purple shampoo and the Goldwell Duel Senses Blonde collection are both much better products. You pay more but it's worth it to me. I would not buy this again knowing I can get soft, waxless feel shampoo & Conditioner from another brand.
I was already looking for a hairstylist to fix my bright yellowish hair. Luckily I researched & read about using purple shampoo as a toner. I used gloves & put the shampoo & let it sit for 15min. Mission accomplished! My hair looks fabulous again. From bright yellow to ash blonde again. The smell is ok it does not lather much. But all I cared was for the color.
I have been using this, and the shampoo since they first hit the market, and it was love at first sight! Not only does it hold onto those cool platinum hues, but it smells soooo much better than any other purple shamp/conditioner system I've used! My hair stays silky, and doesn't dry out, which is a miracle considering how many years I've been bleaching my hair.
I would give this zero stars if I could. Ordinarily, when one puts conditioner on their hair, one expects a certain amount of detangling. Not so with this! The shampoo is drying enough, but the conditioner is SO much worse. I have fine hair that tangles easily. When I put conditioner on my hair, I work it in and gently pull my hair apart until it's all smooth. I can't with this. When my hair gets wet, it takes on the consistency of straw. This conditioner doesn't do that. I swear it makes the hairs stick together. I used it for the second time this morning and both times I had to take my regular conditioner and put on top of it to regain some semblance of control. But this time was worse than the first. I also use detangler on my hair in a couple of places before I comb it out. I had to use so much of it this morning, that it left a residue on my hair. I wish I had saved my receipt because this stuff is worthless. Colored hair drys out and Joico really needs to put some moisturizer and detangler in this. Don't waste your money on it. I wish I hadn't.