BLUE ASH SERIES

Ready to see what a little blue will do? With Vero K-PAK’s NEW Blue Ash Series, you’ll have the power to create cool-as-can-be blonde and brunette looks without an ounce of unwelcome warmth. In a single service, those unwanted brassy tones are instantly neutralized and countered with a targeted blue-hued base; while the formula, containing our exclusive Quadramine® Complex, helps deliver luxe, healthy-looking hair.

Why You’ll Love It

Cools unwanted warmth and brassiness

Helps repair and protect with Quadramine® Complex

Intermixable pure tone shades for amazing artistic freedom and creative shade possibilities

Delivers healthy-looking, long-lasting color results

Ideal When

You want the artistic freedom to create cool, blue ash-based color creations

You want to lock in vibrancy and shine

You want to help reconstruct each strand for healthy-looking hair after every single service

Delivers healthy-looking, long-lasting color results

New Shades

6BA

7BA

8BA

9BA

Now Let's Use It

Timing & Mixing Instructions

Mix 1 part Vero K-PAK Color to 1 part Vero K-PAK Color Veroxide
Note: The Blue Ash Series is not intended to cover gray. The Blue Ash shades should not be used alone on bleached or very porous hair due to unpredictable color results.
Timing

10 Volume Veroxide (3%) + Vero K-PAK Permanent Color 25-35 Minutes – do not use heat

20 Volume Veroxide (3%) + Vero K-PAK Permanent Color 35-45 Minutes – do not use heat

30 Volume Veroxide (3%) + Vero K-PAK Permanent Color 45-55 Minutes – do not use heat

40 Volume Veroxide (3%) + Vero K-PAK Permanent Color 55-65 Minutes – do not use heat

Post Color Service: Vero K-PAK Color does NOT need to be shampooed after processing. Simple rinse well, towel-dry, then apply K-PAK Cuticle Sealer for 5 minutes. Rinse and towel-dry again. Apply K-PAK Hydrator, leave in for 5 minutes, then rinse.

Defy Damage Service: For bond-strengthening damage prevention and color protection, use Joico Defy Damage ProSeries 1 before color service and Joico Defy Damage ProSeries 2 as a post-service treatment.

FORMULAS & STEP-BY-STEP

Blue Ash Color Melt Color Correction

with Ricardo Santiago

Warm Banding Color Correction

with Larisa Love

FAQ

Yes, the Vero K-PAK Blue Ash shades can be intermixed with other Vero K-PAK shades for color customization.

Yes, our Blue Ash Series is designed to neutralize hair’s natural remaining pigment and to impart

This is not recommended unless a high-fashion result is the goal.

Blue Ash shades are not intended for gray coverage. However, if a client is over 25% gray, then the same
percentage of N or B series should be added to the color formula to ensure sufficient gray coverage.

No, due to unpredictable color results.

Download Vero K-PAK Color Blue Ash Fact Sheet