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NEW
Silverlight
Lightening Powder
This cool-as-can-be formula is designed with CHARCOAL to help counteract brassiness while processing, while delivering the same stunning 9+ levels of lift you expect from Blonde Life.
Help counteract brassiness while processing, build bonds, and lift hair up to 9+ levels using NEW Blonde Life SilverLight. With Joico’s fast-acting, charcoal-infused powder lightener, it’s easy to keep you and your clients’ blonde hair, cool.
Helps prime hair while processing to prepare for cool/silver blondes
Charcoal-infused formula helps counteract brassiness while processing hair
Delivers up to 9+ levels of lift!
Builds bonds for strong blondes
Does not transfer when rinsing
Protects hair and reduces styling breakage by over 54%*
Strengthens hair, making it 2x more resistant to breakage*
*Against combing breakage on damaged hair; when used with Joico Blonde Life Brightening Masque vs. a non-conditioning bleach.
Pairing with cool/neutral Blonde Life Demi Gloss Shade
Your client wants on-trend, cool, gray, ash or silver toned blonde hair
You want ash blonde hair that looks healthy
You want a high-lift lightener that helps leave hair feeling stronger and helps reduce breakage with every application*
A powerhouse formula, including Tamanu Oil and Monoi Oil
*Against combing breakage on damaged hair; when used with Joico Blonde Life Brightening Masque vs. a non-conditioning bleach.
Cool-as-can-be blondes are just a few steps away with this easy-to-mix formula that does not transfer when rinsing!
OFF-SCALP:
Mix (1:1–1:2) 1 scoop of Blonde Life SilverLight with 1-2 fl oz (30-60ml) of 10 (3%), 20 (6%), 30 (9%), or 40 (12%) Volume Blonde Life Coconut Oil Developer or Joico Developer of your choice.
ON-SCALP:
Mix (1:2) 1 scoop of Blonde Life SilverLight with 2 fl oz (60ml) of 10 (3%) or 20 (6%) Volume Blonde Life Coconut Oil Developer or Joico Developer of your choice. DO NOT USE 30 (9%) or 40 (12%) VOLUME ON SCALP.
TIMING:
Process up to 60 minutes or until desired level is achieved. Do not use heat.
POST-COLOR SERVICE:
Rinse hair thoroughly. Shampoo with Blonde Life Brightening Shampoo. Rinse well. Apply Blonde Life Brightening Masque and leave in for 5 minutes. Rinse thoroughly and towel-dry hair. Style as usual with your favorite Joico products.
DEFY DAMAGE® SERVICE:
For damage protection, use with Joico Defy Damage ProSeries 1 before color service and Joico Defy Damage ProSeries 2 for a post-color service treatment.
To give blondes the VIP treatment they deserve and demand, we formulated all Blonde Life products with our signature blend of essential fatty acids including Monoi Oil and Tamanu Oil
DEFY DAMAGE IN A FLASH
7-SECOND BOND BUILDER
A quick journey to strong hair! With the innovative power of Defy Damage, IN A FLASH helps build bonds – delivering a dazzling, 7-second transformation you can see and feel. Hurtling hair towards healthy in a unique liquid-to-crème formula, this swift hair protector helps build bonds, making hair stronger* and less prone to breakage*.
* Against combing breakage on damaged hair vs. untreated
