LAST-MINUTE WITH LUMI10
With Joico Global Brand Storyteller, Olivia Smalley
YOU KNOW HER WELL: LAST-MINUTE LISA
That adorable client who texts you at the 27th hour because she needs to Go Blonde Now. Or she just spotted some grow-out and has to slide into your books asap. Thanks to our NEW express-service superstar, Lumi10, Joico Global Brand Storyteller, Olivia Smalley, tackles one of her favorite “Lisa’s” with ease, today. Watch the color magic that happens in just 10 minutes….
LUMI10: LET’S LOOK BEHIND THE CURTAIN
If you haven’t met our 10-minute, express-service innovation – Lumi10 Permanent Crème Color – allow us to introduce you! Our new baby delivers 100% gray coverage and up to 2x the shine in just 10 minutes. With a collection of luscious, deeply pigmented, biz-building shades, this powerful LumiShine collection offers long-lasting, fade-resistant color, designed to increase your creativity and efficiency with speedy results. It’s a get-rich-quick opportunity for you…and your clients! Just some of what Lumi10 will do for you…
Let you fit in lots more clients
Nail 100% gray coverage
Rev up revenue
Double the shine of your gorgeous creations
Add express services – especially for those last-minute clients! -- with ease
OLIVIA AND HER LAST-MINUTE LISA: THE STORY UNFOLDS
Roll tape and you’ll see Olivia’s client – and her long blonde hair – rush into the salon in a mad dash to cover some newly discovered grow-out. (And maybe, just maybe, a silver strand or two.) Total cinch for Olivia, who reached for Lumi10 and solved the problem without juggling her books or (ugh) working late! Here’s how she did it:
Prep Treatment: Defy Damage ProSeries1: Bond-Protecting Color Optimizer
Formula 1: LumiShine LUMI10 Permanent Crème 6NA with LUMI10 Accelerator
Formula 2: Blonde Life Lightening Powder with 20 Volume LumiShine Developer
Formula 3: LumiShine Demi-Permanent Liquid 10NV with 5 Volume LumiShine Developer
Post Treatment: Defy Damage ProSeries2: Bond-Strengthening Color Treatment
Watch Olivia tackle Last-Minute Lisa with Lumi10, here….
