“Clean haircare” is the buzz on everyone’s lips these days – including clients, who are often making healthier choices about what they put in (and on) their bodies; while living a more mindful, sustainable lifestyle. With the launch of NEW Inner Joi, we’ve developed a way to help you take care of your clients and your planet at the same time: Come meet Joico’s breakthrough line of haircare that’s naturally derived, clean, sustainable, and addresses every need – inside and out.
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What makes Inner Joi so different…
This brand-new line of earth-friendly haircare which delivers products that transform hair and the world around you. Not only does this offer the reassurance clients are looking for more and more these days, but Inner Joi nails it without compromising performance. While others may have jumped on the “health trend” bandwagon early on, Joico waited until we could develop a line of products that do exactly what they say they’re going to do…the kinds of products that salons and clients can trust.

Merging mindfulness with solid science, this unique line has been developed with clean, animal-test-free ingredients that are 100% vegan: You can send clients home with shampoos, conditioners, treatments, and styling products that help make daily, home hair-care routines easy and effective…but in a whole, new, eco-conscious way. Even the packaging and bottles are sustainable; and using them actually gives back to communities in need.
At Joico, we’re committed to healthy, gorgeous hair just as much as we’re committed to doing good in this world, and Inner Joi helps make this happen:
• by helping save the oceans from harmful plastic
• by nurturing the humane treatment of animals
• and by helping you quickly and easily maintain gorgeous hair at home with super clean, naturally derived ingredients.

Hydrate Refreshing Shampoo, Conditioner, and Detangler:
You’ll be hearing lots more about Inner Joi in the weeks and months to come, as we start this important new hair CARE journey – together.
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