BEACHY WAVES ARE ON THE RISE
With Joico Celebrity Artist, Jill Buck Of Salon 901
Think we’ve seen the last of the easy, undone curl trend? Hardly. Joico Celebrity Artist, Jill Buck, of Salon Nine Zero One, has just unfurled a totally novel way to create these carefree-looking waves using Beach Shake and new Rise Up Powder Spray – a flat-out breakthrough that delivers instant, lofty, luxurious texture in a single, breezy “puff” of product. Watch Jill’s cool technique, and learn her texture tricks….
Why beachy waves can be finicky…
Typically, beachy waves are created by winding hair fully around the barrel of a curling iron, leaving ends out, and messing tendrils up with your fingers so they develop that imperfect look. But anyone who’s tried the technique knows it’s a bit of a crapshoot – it’s all too easy to wind waves overly tightly, or leave them on the wand too long. And that results in more defined, symmetrical curls…not the look of someone who’s spent the day at the beach with sun and sea in their hair.
How Jill’s technique is different…
Jill eliminates the risk of “perfection” by using the traditional wand technique for the underneath layers of hair only. Then, she pivots to a more natural curling-iron move – more on that, below – to create an undone look for the top layers. Applying Rise-Up Powder Spray is the final flourish: Combined with the dual curling technique, it provides a voluminous, lofty, textured look that appears breezy and naturally tousled.
WHAT YOU'LL NEED
NEW RISE-UP POWDER SPRAY
Immediate volume and texture in a single, breezy “puff” of product. Taking volume and texture to all new heights, this instant, uplifting product delivers a lightweight, fine-mist powder with long-lasting hold and pollution protection… all in an easy, targeted application that never leaves behind traces of visible residue. Super-fine, flexible volumizing action is delivered with ingredients that provide grip and density, while infusing hair with shiny, soft lift.
The first seaside styling spray that delivers glam, beachy texture, satiny hydration, and protective separation in a single, transformative spray. With touchable Beach Shake, you get the ultimate vacation from texturizers that leave behind a dry, salty finish; and the ability to create perfectly “imperfect” separation.
Let’s make it happen