With Joico Global Brand Education Expert, Ricardo Santiago
Want to fill your books this holiday season? Try offering these gorgeous, fast-track hair-color services that get busy clients out the door in a flash — AND deliver that sparkling refresh. With the help of our express-service superstar, Lumi10, and Joico Global Brand Education Expert, Ricardo Santiago, we’ve got your menu planned….
Ring-a-ling: Your holiday express menu…
THE MONEY GIFT
Offer face-framing highlights (aka, “the money piece”) to brighten and update a client’s look without having to do a full makeover.
HIDE THE GRAY AWAY
Wrap up that regrowth and nail 100% gray coverage in only 10 minutes with LUMI10 Permanent Crème Color – your clients get lasting, full-coverage color results with no stress, in half the time.
SWEET SEASONAL GLAZE
“Urge clients to try a new tone for the holiday season, with the comfort of knowing that their highlights won’t be affected by the change long term, because color will fade naturally,” says Ricardo.
INSTANT SHADOW ROOT RE-JOI-CE
Deliver the perfect shadow root and make those highlights pop in just 10 minutes by using LUMI10 to achieve some delish contrast and dimension.
RIBBONS OF COLOR
Another quick way to add eye-catching dimension? Ricardo suggests creating extra panels of balayage along with or over your existing color for a fast – and fabulous – boost.
TINSEL TOUCH
Use LUMI10 to lighten and brighten roots up to two levels – it’s a super-fast service for clients who want a permanent-color retouch, or when you need to break the base for extra dazzle.
HAPPY HOLIDAY SHADES
“Intensify” the holidays by creating a peek-a-boo pop of color using Joico Color Intensity Shades – or even create a custom-formulated color glaze that you can apply at the shampoo bowl. The choices are dazzling…from Ruby Red to Silver Ice to Kelly Green and everything in between!
