JoiWhip Foam

JoiWhip Design Foam

This va-va-voom mousse builds extraordinary, crunch-free volume in any masterpiece you can dream up; while instantly infusing hair with sumptuous volume, hold, and protection from the elements without drying out a single strand.

Joico JoiWhip bottle

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Here’s Why You’ll Love It

Think of JoiWhip as the mousse with a mission: to boldly boost body and shine in one airy “poof” of protection.

Creates lasting volume and body

Boosts shine

Fights frizz and flyaways

Thermal protection

Protects against pollution*



*laboratory tested using pollution particles.

Reviews & Testimonials

Rated 3.3 out of 5
3.3 out of 5 stars (based on 19 reviews)
Very good10%

Now Let’s Use It

Directions: Shake well. Hold can upside down and dispense into hand. Distribute evenly onto damp hair. Style.

Let’s Look Inside

Foam stylers are notorious for parching delicate strands. But our creamy whipped formula includes body-building ingredients that nourish and protect.

Volumizing Polymer

a creamy foam that Gives you the holding power you need for full, lush, voluminous hair, while forming a protective shield that keeps hair from being damaged.

Moringa Seed Oil

A rich source of antioxidants, Vitamins A and E, Zinc, and Silica (all fundamental to creating healthy, strong, damage-resistant hair) helps to boost shine and softness.


Rated 2 out of 5

Product was good the first few times, then the pump stopped working on the 7. Took it back to the store, trying a 9 now. We will see if the 9 is good or better then the 7..?..looks like a better pump on the 9…

Rated 3 out of 5

I’ve used the Body Luxe Root Lift Volumizing Foam for years, but can’t seem to find it anywhere any more. Can someone recommend a Joico product that would be most similar to that? What I like about the Body Luxe Foam is that it is lightweight, yet holds well. I also like that I apply it directly to my hair/scalp, not to my hands first. I seem to have better control over where it goes.

Rated 5 out of 5

I started using this product 15+ years ago. It’s awesome. I’m reading reviews of the can not dispensing after a few uses. Yes, this happens but is EASILY solved. Just run the tip under hot water and it’s fixed. This little trick works EVERY time. 🙂


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