JoiFull Shampoo

JoiFull Volumizing Shampoo

We’re setting the scene for plush, long-lasting fullness with this richly lathering cleanser that gently whisks away oil and dirt known to weigh down fine hair. Leaves strands clean with a sheen—uniquely nourished and ready for extraordinary body with a natural feel.

JoiFull Shampoo bottle

Shop Now

Here’s Why You’ll Love It

It’s full-on thick, bouncy hair with the ease of three completely cohesive steps: Cleanse to build the foundation for fullness; Condition for healthy volume and protection; then power up big-time with one game-changing styler.

Fuller, thicker, bouncier hair

24-hour style retention*

Provides long-lasting humidity protection*

Instantly adds shine

Rich lather gently yet thoroughly cleanses hair

Adds instant, lightweight body

*When using JoiFull Volumizing Shampoo, Conditioner, and Styler as a system

Reviews & Testimonials

Rated 2.3 out of 5
2.3 out of 5 stars (based on 14 reviews)
Very good0%
I really loved this product—the packaging felt very high-end, and the shampoo and conditioner both smelled good, lathered well, and rinsed out cleanly. I had a baby a few months ago and am dealing with significant postpartum hair loss, but I felt convinced that my hair loss wasn't as bad when I was using this shampoo and conditioner set compared with others that I tried. Really liked it!
Healthy Beauty Awards 2020 winner best shampoo for fine hair

Now Let’s Use It

Directions: Apply to wet hair. Lather. Rinse well.

JoiFull Volumizing Shampoo being poured into hand

Let’s Look Inside

Smart Release logo

The ingredients in JoiFull elevate hair, delivering an explosion of fullness along with healthy-looking, strong, shiny hair and long-lasting results.

Rice Protein

Rich in amino acids, helps to strengthen and thicken hair while providing a fuller feel and visible lift to fi ne, limp hair.

Bamboo Extract

Fibrous and rich in silica, helps to build volume while promoting thicker, stronger, shinier strands.

SmartRelease Technology

Packs our triple-powered, healthy-hair ingredients inside an invisible liposome. This unique delivery system offers continuous release to the hair, protecting it against the recurring damage caused by daily styling and wear.


Rated 1 out of 5

Bring back the body luxe! The joifull is not the same product. I agree with the other reviews. It doesn’t smell pleasant and does not have the same effect on your hair. In fact, quite the opposite.

Rated 1 out of 5

I have used Body Lux for more than 10 years and I loved every day of it. This new Joifull is a travesty, a ridiculous imitation of what was. I hate it so much that I am thinking of throwing it in the garbage after one use. Where did you get that smell and who told you that this was good, this is bad oh so bad, I hate the smell most of all. Bring back Body Lux please this is such an embarrassment to your brans and company. Fire the product development team that came up with this is Joiawful.

Rated 1 out of 5

This new version is horrible. It smells so bad I threw it away immediately.
Why change the original? It worked great and smelled great. Cost cutting I suppose.


Submit Your Review