Defy Damage
In A Flash
7-Second Bond Builder
A quick journey to strong hair! With the innovative power of Defy Damage, IN A FLASH helps build bonds – delivering a dazzling, 7-second transformation you can see and feel. Hurtling hair towards healthy in a unique liquid-to-crème formula, this swift hair protector helps build bonds, making hair stronger* and less prone to breakage*.
Here’s Why You’ll Love It
Safe for color-treated hair
Silicone-free
PETA-approved, global animal test-free
Hair is up to 20X more resistant to breakage*
Creates bonds and strengthens the hair structure
Leaves hair silky smooth without weighing down
Certified PETA Global Animal Test–Free (Learn more about the certification)
* Against combing breakage on damaged hair vs. untreated
When there’s no time to spare for healthy-looking hair, In A Flash makes a dash to the finish line in one quickie, rinse-out treatment with visible results in seconds.
Now Let’s Use It
Directions:
Let’s Look Inside
K-Pak Keratin Technology
Joico’s legacy of strength and resilience.
Protective Lipid
Acts as a first line of defense against pollution*.
18 Essential Amino Acids
Including Arginine, found naturally in healthy hair.
Moringa Seed Oil
An antioxidant rich in Vitamins A and E, plus Silica.
SmartRelease Technology
Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling.
*Tested in a lab using pollution particles
FAQ
Q. How is Defy Damage In A Flash 7-Second Bond Builder unique?
A. Defy Damage In A Flash is a low-water formula, making it highly concentrated. When it comes into contact with water, it undergoes an exothermic reaction that causes the treatment to transform into a creamy lotion.
Q. How does In a Flash change from a liquid to a crème?
A. The transformation process is a reaction to the formula coming in contact with water on the hair. When the product is introduced to water, it transforms into a creamy lotion.
Q. How often should I use In a Flash?
A. Whenever your hair needs an extra boost of resilience and shine.
Q. How do I use it?
A. Cleanse hair with Defy Damage Protective Shampoo. Rinse. Apply In a Flash to hair by squeezing it directly onto the hair from mid-length to ends. Massage into hair until it feels creamy. Wait 7 seconds. Rinse.
Q. Is this animal test-free?
A. In a Flash is PETA-approved, animal test-free, like all Joico products.
Q. Does In a Flash contain alcohol? Won't it dry out my hair?
A. The alcohol simply acts as a carrier for the conditioning agents in the formula. It becomes inactive when it comes in contact with water, so there’s no need to worry about drying out the hair.
Q. What is the pH of this treatment?
A. There is no pH due to the low water content of the formula.
Q. Should In a Flash be applied on the scalp?
A. It’s best to avoid applying it on the scalp. Most hair treatments are recommended for mid-length to ends. Please refer to the illustration on the package for guidance.
Q. Should I skip using conditioner on the day I use In a Flash?
A. Yes, you can skip conditioner the day you use this treatment.
Q. Can I use this treatment after a haircolor service?
A. Yes, In a Flash is safe for colored hair.
Q. When will I see and feel results?
A. After one use.
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