Curls Like Us
Hydrate & Define
Looking for a styler that delivers touchable definition, thermal protection, and reduced frizz all in one fell swoop? That’s what you get with Curls Like Us Hydrate & Define – the curl-enhancing styling crème that gently coaxes curls and coils into soft, resilient* clumps that are resistant to breakage*.
Here’s Why You’ll Love It
Leaves curls feeling hydrated and looking healthy
Strengthens* hair and reduces breakage by 88.77%*
Shields from thermal damage up to 450°F/232°C
Provides lightweight, flexible hold – no stiffness, no tackiness, no weigh-down
Certified PETA Global Animal Test–Free (Learn more about the certification)
*Against combing breakage on damaged hair vs. a non-conditioning shampoo
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Now Let’s Use It
Directions: Apply to wet hair. Allow to air-dry or style with a diffuser.
Let’s take it further: Rake the cream through soaking wet* hair. If you have thick or denser curl texture, consider applying cream in sections for even distribution.
Styling on soaking wet hair will help to reduce frizz and prevent stringy curl clumps. To achieve bouncy and smooth clumps, separate your hair into sections and brush, comb, or rake through. Once the section is smooth and detangled, hold it near the roots and gently shake to encourage the natural curl pattern to form. Gently pulse the formed curl to support curl definition. For added hold, follow with our Define & Seal Curl Defining Gelée.
*How wet is “soaking wet”? You should hear a squishing noise as you pulse or scrunch into your hair.
Let’s Look Inside
VEGAN PROTEIN
A vegan form of protein made from pea and vegetable proteins, mimics the protein found naturally in hair.
MONRINGA SEED OIL
A natural source of antioxidants, vitamins A and E, zinc, and silica.
ALGAE OIL
A bio-based oil derived from microalgae, is a source of omega 9.
FAQ
Q: Which haircare regimen should I use before using Curls Like Us?
A: It depends on the needs of your hair. If hydration is needed, HydraSplash or Moisture Recovery are ideal. If damage is the primary concern, you can choose Defy Damage or your favorite Joico collection based on the benefit you desire.
Q: Can I mix Curls Like Us products?
A: Products can be layered one at the time based on desired benefits.
Q: Do these products offer heat protection?
A: Our Hydrate & Define Curl Crème Styler and Define & Seal Curl Defining Gelée both provide thermal protection.
Q: What are the curl patterns that can use this collection?
A: These products are designed to help enhance hydration and definition for all curl types, from wavy to coily.
Q: Can I use these products on dry hair?
A: Yes, you can lightly mist or re-wet the hair and reapply your favorite product.
Q: What other products can I use after using the curl collection if I need a strong hold?
A: Joico’s Power Spray Fast-Dry Finishing Spray, Flip Turn Volumizing Finishing Spray, and JoiWhip Firm Hold Design Foam are ideal when more hold is desired.
Q: What product can I use for humidity protection?
A: Smooth & Bounce Curl Hydrating Foam and Define & Seal Curl Defining Gelée provide up to 72-hour humidity resistance. Joico Humidity Blocker+ Finishing Spray is also a good finisher for added humidity protection.
Q: How do I control frizz without losing volume?
A: Hydration is key to preventing unwanted curl expansion. Using HydraSplash or Moisture Recovery haircare regimens is a good start. Hydrate & Define Curl Crème Styler helps with hydration and definition. Smooth & Bounce Curl Hydrating Foam helps add bounce to curls. The amount of product you use determines how much weight you add to the hair. There are also application and drying techniques that help create more volume.
Q: How do I achieve curl definition without crunchiness?
A: Our Hydrate & Define Curl Crème Styler helps define curls without a stiff or crunchy feel.
Q: When should I use a gel vs a crème?
A: If you want to create a cast for your curls, use our Define & Seal Curl Defining Gelée. If you want definition and softness, Hydrate & Define Curl Crème Styler is ideal.
Q: What is the hold level on the stylers?
A: Smooth & Bounce Curl Hydrating Foam and Hydrate & Define Curl Crème Styler both have lightweight hold. Define & Seal Curl Defining Gelée is a medium hold level.
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