Color Balance Purple Shampoo

Color Balance Purple
Shampoo

Don’t lose your cool with Color Balance Purple Shampoo. Its gentle lather instantly gets to work on undesirable yellow tones, leaving hair cool, healthy-looking, and protected.

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Here’s Why You’ll Love It

Immediate cooling results, plus round-the-clock healthy hair protection

Instantly neutralizes unwanted yellow and warm tones in blonde hair

Long-lasting results through 12 washes

Boosts shine and smoothness

Over 2X stronger hair*

Controls static

Paraben-free

*Against combing breakage on damaged hair vs. a non-conditioner shampoo; when using Color Balance Purple Shampoo and Conditioner together.

Reviews & Testimonials

4.4
Rated 4.4 out of 5
4.4 out of 5 stars (based on 18 reviews)
Excellent78%
Very good6%
Average5%
Poor0%
Terrible11%

Now Let’s Use It

Directions: Apply to wet hair. Lather. Leave in 1-3 minutes. Rinse. Use 2-3 times a week, alternating with your daily shampoo. Follow with Color Balance Purple Conditioner for best results.

Joico Color Balance Purple Shampoo in hand

Let’s Look Inside

Smart Release logo

Enjoy the balancing act of ingredients that instantly neutralize yellow and orange tones in hair, while strengthening, protecting, and increasing shine.

Violet Pigments

Directly attach to the hair and instantly neutralize unwanted yellow tones.

Green Tea Extract and UV

Absorbers Help fight fading and tonal change to keep color looking great.

SmartRelease Technology

Our one-of-a-kind liposome delivery system, packs a punch—continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.

Reviews

Rated 5.0 out of 5

Love this product how it leaves my hair ,the smell is wonderful best purple shampoo I’ve tried so far .

Christi
Rated 1.0 out of 5

I have dishwater blonde hair, and color it. Not only did the purple shampoo NOT remove the brassy gold tones in my blonde hair but also made my blonde hair DARKER. This stuff is pricey too. If you have brown hair it might work for you. But my blonde hair is DEFINITELY darker after using this and it did NOT help with the orange-brassy tones at all. Side note, I left it on 30 minutes to make sure it had time to take effect. Just left me with a darker shade of orange-ish brassy blonde. Argh!

Madison
Rated 5.0 out of 5

I love this shampoo! Makes my fine hair full and fabulous! No more brassiness either, plus if I leave it in longer my hair is lavender! Yaaaaayyyyyyy!

Wendy

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