Color Balance Purple
Shampoo

Don’t lose your cool with Color Balance Purple Shampoo. Its gentle lather instantly gets to work on undesirable yellow tones, leaving hair cool, healthy-looking, and protected.

Slide

Shop Now

ulta

AMAZON

Here’s Why You’ll Love It

Immediate cooling results, plus round-the-clock healthy hair protection

Instantly neutralizes unwanted yellow and warm tones in blonde hair

Long-lasting results through 12 washes

Boosts shine and smoothness

Over 2X stronger hair*

Controls static

Paraben-free

*Against combing breakage on damaged hair vs. a non-conditioner shampoo; when using Color Balance Purple Shampoo and Conditioner together.

Reviews & Testimonials

4.4

4.4 out of 5 stars (based on 18 reviews)

Excellent78%

Very good6%

Average5%

Poor0%

Terrible11%

See all reviews…

Now Let’s Use It

Directions: Apply to wet hair. Lather. Leave in 1-3 minutes. Rinse. Use 2-3 times a week, alternating with your daily shampoo. Follow with Color Balance Purple Conditioner for best results.

Joico Color Balance Purple Shampoo in hand

Let’s Look Inside

Enjoy the balancing act of ingredients that instantly neutralize yellow and orange tones in hair, while strengthening, protecting, and increasing shine.

Violet Pigments

Directly attach to the hair and instantly neutralize unwanted yellow tones.

Green Tea Extract and UV

Absorbers Help fight fading and tonal change to keep color looking great.

SmartRelease Technology

Our one-of-a-kind liposome delivery system, packs a punch—continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.

Pairs Well With

Color Balance Purple Conditioner

Blonde Life Brilliant Glow Oil

Blog Articles

15 Summer Hair Hacks

4 Double Duty Products for Summer

Model showing blonde life shampoo and conditioner bottles

A Summer of Blonde Life

Reviews

Tried this shampoo and conditioner since it was a cheaper option than Amika brand. After the first use my hair was brittle and looked fried. Also my ice blonde hair is now yellow. I wish I had never used this product!

Candice

This is the best purple shampoo ever! It lathers good, smells awesome, and has a great purple tint. My icy blonde/ white hair stays white and has no yellow or brassiness. My hair looks and feels like I just left the salon everyday.

Sarah

I tried A toning shampoos in my local beauty store and didn’t have any positive results. This shampoo and conditioner worked like a charm the first time . I should have listened to my colorist the first time she recommended this brand !

Nibhana