Color Balance Purple Shampoo

Color Balance Purple

This unique color-correcting formula preserves cool platinum blondes and silver foxes by keeping nasty brassy tones at bay while safeguarding hair’s vibrancy. And there’s more: Powerful ingredients provide a shield against damage and strengthen hair’s natural defenses.

Here’s Why You’ll Love It

Instantly neutralizes brassy and yellow tones for blondes and gray hair

Maintains hair’s vibrancy

Repairs and protects color-treated hair

Reviews & Testimonials

4.0 rating
4 out of 5 stars (based on 12 reviews)
Very good0%

Now Let’s Use It

Directions:Apply to wet hair and allow the shampoo to absorb for three-to-five minutes. Rinse. Repeat the process two or three times per week, alternating with your regular shampoo. Follow with Color Balance Purple Conditioner for best results.

Color Balance Purple shampoo in hand

Let’s Look Inside

Bio Advance Peptide Complex logo

It’s a two-pronged approach: Our Multi-Spectrum Defense Complex protects color from fading and losing vibrancy; exclusive Bio-Advanced Peptide Complex repairs, protects, fights frizz, and adds shine with every single application.

Our Multi-Spectrum Defense Complex:

Features antioxidant-rich Green Tea Extract along with UV protection to keep color looking great.

Bio-Advanced Peptide Complex

Provides all the power you need to reconstruct damaged hair from the inside out.


5.0 rating

I use this twice a week to keep my gray hair from yellowing. It brightens it. I still have darker hair and I think it works great on both.

5.0 rating

I compared this purple shampoo to the Pravana purple shampoo. I ended up liking this one more because it not only toned my hair but it lathers well and smells amazing. Yes it contains sulfates but I’m not using this as a regular shampoo, just something to tone my hair when I need it. My hair is on the oily and thin side so I liked that this not only took out 95% of the brassiness but really cleansed my hair! I left it on my hair for about 5 minutes but probably could’ve gone longer since I didn’t find it drying or harsh. It also didn’t stain my hands or tub or leave purple streaks in my hair or anything if anyone is concerned about that. All in all this will be my new go to!

5.0 rating

Will buy this again! Lathers well, and noticed my newly grey/blond brighten after the first use. LEft it on abut 10 min. I love it!!!


Submit Your Review

Instagram Love


View this post on Instagram


A post shared by Joico Chile (@joicochile) on


View this post on Instagram


A post shared by Pizazz Hair Design Lougheed (@pizazzlougheed) on


View this post on Instagram


A post shared by Joico (@joico) on